Beyond Obsolete

#26 - Advertising is Dead?

1 h 39 min · 27 de nov de 2025
portada del episodio #26 - Advertising is Dead?

Descripción

In this conversation, Ben Hayes discusses the transformation of advertising, emphasising how creativity has been overshadowed by metrics and data-driven approaches. He reflects on his experiences with Google ads, expressing a sense of disconnection from traditional advertising's artistic roots. Hayes argues for the importance of creativity in advertising, suggesting that while metrics play a role, they should not replace the artistic essence of the craft.

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