Beyond The Blog
In this episode of the Nonprofit Thrivability Series of Beyond The Blog, a Podcast by The Patterson Foundation, host Read Corley talks with Rick Yocum, executive director of the Humane Society of Manatee County, about his experience with Margin & Mission Ignition. Rick shares how the program helped his team focus its veterinary clinic around community needs, build a stronger business plan, and keep every decision tied to the organization’s mission. He also discusses the role of board and staff buy-in, listening to the public, expanding dermatology services, and using clinic revenue to support the shelter and keep more pets with the families who love them. Timestamps * 00:00 Introduction to Rick Yocum and Margin & Mission Ignition * 01:29 The first Margin & Mission Ignition venture * 03:14 Listening to staff, board members, volunteers, and the public * 06:02 Investing in staff and capacity to grow clinic revenue * 08:38 Tracking impact beyond dollars * 10:02 Expanding into dermatology services * 11:40 Nonprofit is a tax status, not a business plan * 14:56 Why board involvement mattered from the beginning * 18:20 The waves created by Margin & Mission Ignition * 23:23 Rick’s advice: be open and transparent with stakeholders Links to Learn More * Margin & Mission Ignition [https://www.thepattersonfoundation.org/margin-mission-ignition.html] * Humane Society of Manatee County [https://humanemanatee.org/] * Blog: How Margin & Mission Ignition Helped the Humane Society of Manatee County Grow With Purpose [https://www.thepattersonfoundation.org/blog/margin-mission-ignition/how-margin-and-mission-ignition-helped-the-humane-society-of-manatee-county-grow-with-purpose.html] Want to hear more? Follow us on Spotify [https://open.spotify.com/show/0tVpVxg0SlkdAYDLPUDRwf], Apple Podcasts [https://podcasts.apple.com/us/podcast/beyond-the-blog/id1837266791], iHeartRadio [https://www.iheart.com/podcast/269-beyond-the-blog-123868571/], or visit us Beyond The Blog! [https://www.thepattersonfoundation.org/beyond-the-blog.html] Join The Journey
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