Scaling the Mid-Funnel Activities in the Enterprise Selling | Nate Nasralla | Big Deal Talks with Dan Gridin

Scaling the Mid-Funnel Activities in the Enterprise Selling | Nate Nasralla | Big Deal Talks with Dan Gridin

My today's guest is Nate Nasralla, CEO of Fluent.io and one of LinkedIn's top voices on the topic of Enterprise Selling.    A few months ago, I stumbled upon Nate's articles on account mapping and mid-funnel copywriting.  I was so impressed with the depth and clarity of Nates' thoughts that almost instantly began pursuing him to be on the show.  And, oh boy, did the convo live to the highest expectation. We covered soooo much ground ranging from tips for developing your writing to a step-by-step framework for reducing the dependency on the key sellers.   Enjoy the show!   Nate Nasralla: * LinkedIn: https://www.linkedin.com/in/natenasralla/ [https://www.linkedin.com/in/natenasralla/] * Fluint.io [https://Fluint.io/] - the Champion Enablement Platform   * Fluint.io/blog [https://Fluint.io/blog] - GOLDMINE of Nates' longreads on the various topic regarding enterprise sales   Dan Gridin   * Website: https://dangridin.com  [https://dangridin.com ] * LinkedIn: https://www.linkedin.com/in/dangridin/  [https://www.linkedin.com/in/dangridin/ ] * Twitter: https://twitter.com/dangridin [https://twitter.com/dangridin]

Pilot episode. Aligning Sales and Marketing Around Megadeals with Christopher Engman.

The first guest of the Big Deal Talks is Christopher Engman, serial entrepreneur, investor, and author of the book Megadeals, one of the most influential readings of the past five years related to enterprise sales. We talked about the limitations of the Predictable Selling framework used in SAAS, switching to a deal-centric approach, and aligning the team around it. We also covered some tips for the startups that want to land their first enterprise customer and dug really deep in crafting the value propositions for matrix organizations. Enjoy the show! Christopher Engman Buy the Megadeals book on Amazon: https://www.amazon.com/Megadeals-Johan-Aberg/dp/9198557211/ [https://www.amazon.com/Megadeals-Johan-Aberg/dp/9198557211/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1659601633&sr=8-2] Megadeals Advisory Website: https://megadeals.com [https://megadeals.com] Linkedin: https://www.linkedin.com/in/christopherengman/ [https://www.linkedin.com/in/christopherengman/] Dan Gridin Website: https://dangridin.com [https://dangridin.com] LinkedIn: https://www.linkedin.com/in/dangridin/ [https://www.linkedin.com/in/dangridin/]