#12 - How to Market to a Small Addressable Audience, The Sphere Vegas, Google's new Ad Measurement

#16 - Advertising in the Sphere Vegas, Snoop Dog Quit Smoking, Stanley Cups Survive a Fire & More

Let's taco bout the news this week. Not a ton going on (it is a holiday week, after all). But some fun marketing campaigns to cover from Solo Stove, Stanley Cups and the Sphere Vegas. Let's dive in! About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance. Credits: Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠ Jordan Schneider | Head of Marketing @ ⁠boombox.io

#15 - Influencer Marketing for Meal Delivery and Local Restaurants

Spencer is giving a big fancy talk to a bunch of meal delivery companies. This week, Jordan decided to interview him so he could practice his flow a little bit. It turned out to be an interesting conversation on local marketing tactics with influencers. So if that sounds relevant, then maybe this will be interesting! Articles This Week: NONE! We didn't read the news. Sorry folks.About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance. Credits: Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠Jordan Schneider | Head of Marketing @ ⁠boombox.io

#14 - Black Friday Sale Hacks, YouTube Ad Blockers, Avoiding Brand "Ick"

Black Friday is right around the corner ladies and germs. We've got some tips & tricks that'll help you convert that extra couple hundred customers to make your annual sale a big 'ole success. Also, in the news, YouTube Ad Blockers, Gen Z and Brand 'Ick', and more! Articles This Week: Marketing Budgets Mainly Concentrate into November for BFCM Sales [https://www.marketingbrew.com/stories/2023/11/01/marketers-to-spend-most-of-holiday-budgets-in-november-report] YouTube Cracks Down on Ad Blockers [https://www.marketingbrew.com/stories/2023/11/03/youtube-gets-serious-about-ad-blockers] Direct Mail Comeback? [https://adage.com/article/marketing-news-strategy/dtc-brands-are-increasing-direct-mail-marketing/2526201] Marketing to GenZ [https://adage.com/article/opinion/marketing-gen-z-why-marketers-must-be-authentic-avoid-brand-ick/2526016] About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance. Credits: Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠ Jordan Schneider | Head of Marketing @ ⁠boombox.io

#13 - Cynicism Among Marketers on the Rise, New SEO Ranking Factors 2024

What's the current state of SEO? No Linkedin influencers pretending to know what they're talking about. No C-levels who haven't actually done any of the work in 15 years. No VCs who think being wealthy makes you smarter than everybody. Here's what's actually happening in SEO, from two guys who are putting in the hours every day. Is it dead? Alive? What works? What doesn't anymore? A great resource to cover is the new SEJ Ranking Factors Report. We'll do that too! Articles This Week: Marketers are getting cynical - https://www.mediapost.com/publications/article/390277/medialink-finds-marketers-on-the-verge-of-chaos.html [https://www.mediapost.com/publications/article/390277/medialink-finds-marketers-on-the-verge-of-chaos.html] Elon Musk discusses new pricing tiers for Twitter - https://www.marketingbrew.com/stories/2023/10/24/elon-musk-x-to-debut-two-new-subscription-tiers [https://www.marketingbrew.com/stories/2023/10/24/elon-musk-x-to-debut-two-new-subscription-tiers] Macy’s Advertising in the Metaverse - https://adage.com/article/digital-marketing-ad-tech-news/macys-launches-metaverse-hub-court-shoppers-its-new-brand/2523266 [https://adage.com/article/digital-marketing-ad-tech-news/macys-launches-metaverse-hub-court-shoppers-its-new-brand/2523266] About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance. Credits: Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠ Jordan Schneider | Head of Marketing @ ⁠boombox.io

#12 - How to Market to a Small Addressable Audience, The Sphere Vegas, Google's new Ad Measurement

How to market to a small addressable audience. It can be tricky to get in touch with the right people when it's just a small slice of the pie. All this and more in this week's episodes of BMG. Articles this week: The Sphere Vegas is Dope - https://www.washingtonpost.com/style/of-interest/2023/10/11/sphere-las-vegas/ Growth in Marketing Spend This Year - https://www.marketingbrew.com/stories/2023/10/05/growth-in-marketing-spend-de-and-i-investments-slow-report Google Ad Measurement in Post-Cookie World - https://adage.com/article/digital-marketing-ad-tech-news/google-launches-ad-measurement-brands-post-cookie-era/2521691 HALF of targeting data is WRONG - https://adage.com/article/measurement/nearly-half-data-used-ad-targeting-wrong-truthset-study/2521136 About BMG: Spencer and Jordan are long time friends who have spent many hours over the years talking about their work in performance marketing. Now they've decided to record it. Apologies in advance. Credits: Spencer Donaldson | Founder and CEO @ ⁠Captive Demand⁠ Jordan Schneider | Head of Marketing @ ⁠boombox.io