Starting a Creative Business? Here’s What I’d Do Differently

YouTube Shorts for Small Business: My 218K View Strategy

Send a text [https://www.buzzsprout.com/twilio/text_messages/2223639/open_sms] YouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now. In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results. 🔑 Here’s what you’ll learn: * How to repurpose Reels as YouTube Shorts (no fancy gear needed) * The secret to storytelling that actually converts * Why YouTube is the only platform giving long-term results * A content workflow you can copy: 1 long video, 4–6 Shorts, and 1 email every two weeks * How to wake up the algorithm—even with low views or likes 💡 Whether you’re a service-based business, a creative, or just tired of chasing trends, this strategy is your shortcut to consistent growth (without ads). 🎓 Want help implementing this? Check out my Boost Your Visibility Academy for step-by-step marketing education designed for real business owners. 👉 Like, comment, and let me know how YouTube is working for you. #YouTubeShorts #SmallBusinessMarketing #ContentStrategy #MarketingTips #RepurposeContent 🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast. 📥 Grab your free Content Clarity Planner [%20https://brenda-eckhardt.kit.com/contentplanner] 📸 Connect on Instagram [https://www.instagram.com/brendaeckhardt] 🌐 Explore free resources + programs [https://boostyourvisibility.thinkific.com/] 💬 Ready to grow your business with clarity and less stress? Apply to work with me [https://docs.google.com/forms/d/e/1FAIpQLSfpSYNKtnVBpuBI2c1vkuB3shlL8ERdFsKjeFTrmmq1077icQ/viewform?usp=dialog]

Stop Everything: Google AI Search Just Changed the Rules

Send a text [https://www.buzzsprout.com/twilio/text_messages/2223639/open_sms] Google AI content is transforming search and requires immediate attention from businesses. By September or October, businesses unprepared for this shift may face significant challenges in being found online. • Create content that answers frequently asked questions from customers • Use transcripts from videos to develop blog posts that address search queries • Make ChatGPT your "best friend" for business intelligence • Document customer questions as they occur in real-time • Mark your location in every social post for local business visibility • Rotate through different nearby cities in location tags to attract regional customers • Teenagers are already using ChatGPT voice features instead of typing searches • This voice-first approach will become mainstream for all customers by November • Old content properly tagged with locations is gaining new visibility in Google AI results If you need help implementing these strategies, reach out to me and my team. We can guide you, coach you through the process, or even handle it for you if needed. Leave a comment to share your thoughts and I'll catch you on the next episode of Booster Visibility. 🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast. 📥 Grab your free Content Clarity Planner [%20https://brenda-eckhardt.kit.com/contentplanner] 📸 Connect on Instagram [https://www.instagram.com/brendaeckhardt] 🌐 Explore free resources + programs [https://boostyourvisibility.thinkific.com/] 💬 Ready to grow your business with clarity and less stress? Apply to work with me [https://docs.google.com/forms/d/e/1FAIpQLSfpSYNKtnVBpuBI2c1vkuB3shlL8ERdFsKjeFTrmmq1077icQ/viewform?usp=dialog]

Why Pinterest + YouTube Still Matter in 2025

Send a text [https://www.buzzsprout.com/twilio/text_messages/2223639/open_sms] If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you. You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours. This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits, you know your business is still getting found. 🎯 What you’ll learn: * Why Pinterest and YouTube are powerful long-game tools (even with low follower counts) * How they differ from Instagram and Facebook’s “post it and forget it” cycle * What it means to stack your digital footprint * How to turn past Reels into evergreen content that gets seen * A simple quarterly strategy to optimize visibility without burnout ✨ BONUS: I walk you through 3 steps to repurpose your best content and get found on Google—no extra content needed. 💡 Free Resource Mentioned: 👉 Download the Content Clarity Planner [https://brenda-eckhardt.kit.com/contentplanner] to simplify your posting strategy and show up with intention. 📍Let’s Connect: Marketing IG: @boostyourvisibility [https://instagram.com/boostyourvisibility] Photography IG: @brendaeckhardt [https://instagram.com/brendaeckhardt] Website + Coaching: brendaeckhardt.com [https://www.brendaeckhardt.com] 🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast. 📥 Grab your free Content Clarity Planner [%20https://brenda-eckhardt.kit.com/contentplanner] 📸 Connect on Instagram [https://www.instagram.com/brendaeckhardt] 🌐 Explore free resources + programs [https://boostyourvisibility.thinkific.com/] 💬 Ready to grow your business with clarity and less stress? Apply to work with me [https://docs.google.com/forms/d/e/1FAIpQLSfpSYNKtnVBpuBI2c1vkuB3shlL8ERdFsKjeFTrmmq1077icQ/viewform?usp=dialog]

Why Clients Are Taking Longer to Book in 2025 (And How to Stay Visible)

Send a text [https://www.buzzsprout.com/twilio/text_messages/2223639/open_sms] > Feeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you: > * People aren't hunting for the cheapest option; they're looking for businesses that provide genuine value and demonstrate expertise. > * History shows that lowering prices during uncertainty often backfires. Instead, focus on maintaining your prices while enhancing your value. > > In this episode, I share my personal experience navigating economic shifts, including how I pivoted my photography business in 2010 when others resisted change. While competitors clung to outdated methods, I adapted to meet evolving customer needs—and thrived.Key Takeaways: > * Why the middle market disappears during economic uncertainty. > * How to stay visible, consistent, and authentically connected to customers. > * The importance of listening to your customers instead of competitors. > > Ready to stay consistent with your marketing through uncertainty? Download my free Content Clarity Calendar from the show notes and position yourself as the steady, confident business that discerning customers are seeking right now. 🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast. 📥 Grab your free Content Clarity Planner [%20https://brenda-eckhardt.kit.com/contentplanner] 📸 Connect on Instagram [https://www.instagram.com/brendaeckhardt] 🌐 Explore free resources + programs [https://boostyourvisibility.thinkific.com/] 💬 Ready to grow your business with clarity and less stress? Apply to work with me [https://docs.google.com/forms/d/e/1FAIpQLSfpSYNKtnVBpuBI2c1vkuB3shlL8ERdFsKjeFTrmmq1077icQ/viewform?usp=dialog]

Starting a Creative Business? Here’s What I’d Do Differently

Send a text [https://www.buzzsprout.com/twilio/text_messages/2223639/open_sms] Starting or restarting your creative business in 2025? Here are the 5 things I’d do completely differently—and the 2 things I accidentally nailed from the start. If you feel like you’ve built your business backwards or wasted too much time on the wrong things, this is for you. 👉🏻 Grab the free AI for Small Business Cheat Sheet [https://brenda-eckhardt.kit.com/aicheatsheet] Learn which AI tools work best for writing, content planning, and saving HOURS of your time 👉🏻 Want to stop spinning your wheels with marketing? Check out the Boost Your Visibility Academy [https://boostyourvisibility.thinkific.com/]—a library of mini courses to help you save time, show up online, and build systems that work while you sleep 🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast. 📥 Grab your free Content Clarity Planner [%20https://brenda-eckhardt.kit.com/contentplanner] 📸 Connect on Instagram [https://www.instagram.com/brendaeckhardt] 🌐 Explore free resources + programs [https://boostyourvisibility.thinkific.com/] 💬 Ready to grow your business with clarity and less stress? Apply to work with me [https://docs.google.com/forms/d/e/1FAIpQLSfpSYNKtnVBpuBI2c1vkuB3shlL8ERdFsKjeFTrmmq1077icQ/viewform?usp=dialog]