Tom Keogh - Building a Legacy Brand for Future Generations

John Yorke - Producer, Screenwriter, Editor, & Author

John Yorke is one of the world’s leading experts in narrative. He is the winner of numerous awards – BAFTAs & a Golden Globe. Former Controller of Drama at BBC & Channel 4, he has written and produced some of the world’s most widely viewed & critically acclaimed TV dramas, such as Life on Mars and Wolf Hall. He is founder of the BBC Studios Writers Academy. His first book, Into the Woods: How Stories Work and Why We Tell Them, has sold more than 250,000 copies. In this podcast John talk about effective Storytelling and how harnessing the power of storytelling can transform almost every aspect of the way you work with customers, partners and teams. Great stories trigger curiosity, tension or empathy to keep audiences engaged. For more information about the Bord Bia Brand Forum visit: https://www.bordbia.ie/industry/grow-your-business/brand-forum/ [https://www.bordbia.ie/industry/grow-your-business/brand-forum/]

Karen Martin - CEO, Bartle Bogle Hegarty - London & Dublin

In this episode, John Fanning speaks with the CEO of BBH (Bartle Bogle Hegarty) London & Dublin, Karen Martin, who also serves as IPA President Board Member of Advertising Association. For more information about the Bord Bia Brand Forum visit: https://www.bordbia.ie/industry/grow-your-business/brand-forum/

Perry Haydn Taylor - Founder & Chief Stoker, Big Fish

In this episode, John Fanning speaks with the founder of Big Fish - award winning, design and marketing consulatancy agency based in London. For more information about the Bord Bia Brand Forum visit: https://www.bordbia.ie/industry/grow-your-business/brand-forum/

Tom Keogh - Building a Legacy Brand for Future Generations

In this episode, John Fanning chats to Tom Keogh about building a legacy brand for future generations

John Jordan, COO, Arbor Investments

In this episode, John Fanning is in discussion with John Jordan, Chief Operating Officer of Arbor [https://www.arborpic.com/] and former CEO of Ornua. John discusses the importance of keeping it simple, building a team with diverse strengths, having a clear strategic plan, align on reward and celebrating the wins. In addition John discusses the success behind the Kerrygold brand and the realities of operating in an export markets. For more information about the Bord Bia Brand Forum visit: https://www.bordbia.ie/industry/grow-your-business/brand-forum/