Leading with Alignment: Building a Values-Driven Business with Heart | Kathryn LeBlanc | S1E8

Higher Self vs. Most Iconic Self: The Key to Unlocking Your Next Level | S1E10

Hot take? Your higher self might actually be the one thing blocking you from reaching your next level. In this episode, Raez Argulla unpacks why higher self language quietly creates pressure, comparison, and distance—and how replacing it with “most iconic self” will completely changed the way you move, decide, and show up in your life, brand and business. This conversation explores what it actually means to embody your next level instead of overthinking it. From acting before you’re ready and letting yourself be seen while evolving, to making both bold and micro decisions that compound over time, Raez breaks down how being iconic normalizes the messy middle and turns momentum into something embodied, not forced. If you’ve been doing the mindset work but still feel stuck waiting to feel “ready,” this episode just might be the key to unlocking your next-level identity shift! ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21]⁠raezcreative.com⁠ [http://raezcreative.com/]⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21] — brand photography + video content that gets you paid for being you. 🏆 Join Content Club: [https://subscribepage.io/IbnQvJ] Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ [https://instagram.com/raezcreative] → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ [https://instagram.com/brandnewerapodcast] → LinkedIn: ⁠⁠⁠ [https://linkedin.com/in/raezcreative]⁠Raez Argulla⁠ [https://linkedin.com/in/raezargulla] If this podcast has inspired, motivated or given you an “aha moment”, please consider leaving a review or ⭐⭐⭐⭐⭐ rating on your favourite platform. Thank you for being here! 🫶🏼 Chapters 00:00 The Language of Higher Self Is Failing You 03:48 Why We’re Rebranding It to Most Iconic Self 06:22 The Key to Your Next Level Is Being Iconic 10:42 The Iconic Self-Embodiment Framework 17:26 Transforming Mindset for Iconic Living 22:05 The Ripple Effect of Bold Decisions 26:43 Daily Micro-Choices for Iconic Living 28:11 Journal Prompts for an Iconic Identity Shift

How to Stay Visible While You’re Rebranding, Transforming, or Pivoting | S1E9

You don’t need to disappear to reinvent yourself—and you definitely don’t need to wait until everything is “figured out” to be visible. In this episode, Raez Argulla breaks down what it really looks like to build a brand while you’re still becoming. She shares her own lived experience of personal transformation, identity shifts, and evolving publicly—and why visibility during change isn’t a liability, it’s the whole point. Raez introduces her Becoming While Building Method for for navigating transformation in real time, while staying connected to your audience and grounded in who you’re becoming. This conversation is about letting your brand evolve with you, trusting that clarity comes from movement, and inviting your audience to grow with you instead of watching you from the sidelines. If you’ve been feeling the pull to change—but worried about confusing people, losing momentum, or “doing it wrong” when it comes to your online presence—this episode is your permission slip to show up anyway. ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21]⁠raezcreative.com⁠ [http://raezcreative.com/]⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21] — brand photography + video content that gets you paid for being you. 🏆 Join Content Club: [https://subscribepage.io/IbnQvJ] Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ [https://instagram.com/raezcreative] → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ [https://instagram.com/brandnewerapodcast] → LinkedIn: ⁠⁠⁠ [https://linkedin.com/in/raezcreative]⁠Raez Argulla⁠ [https://linkedin.com/in/raezargulla] And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Embracing Personal Transformation 01:03 Building Your Brand in Public 01:31 The Power of Visibility and Trust 06:52 The Becoming While Building Method 16:20 Embracing Change and Intuition 20:22 Building in Public: The Power of Sharing 23:24 The Journey of Community Leadership 28:30 Finding Clarity in Purpose 36:16 Creating Content Club: A Collaborative Approach 41:46 Lessons from Building in Public 42:53 Reflection Questions for Transformation

Leading with Alignment: Building a Values-Driven Business with Heart | Kathryn LeBlanc | S1E8

Building a business that feels good shouldn’t come at the cost of doing good. In this episode, host Raez Argulla sits down with Kathryn LeBlanc, founder of LeBlanc & Co. Communications, to talk about what it really looks like to lead with alignment. Kathryn shares her journey from working in the nonprofit world to building her own strategy-first agency focused on social good. Together, they unpack the realities of running a values-driven company—from maintaining balance and integrity to using creativity as a force for advocacy. Kathryn also sheds light on the power of storytelling in shaping impact and offers grounded advice for leaders striving to build businesses that stay true to their values, even when it’s not the easy choice. 🫱🏻‍🫲🏼 Connect with Kathryn → Kathryn’s Linkedin [https://www.linkedin.com/in/kathrynmarieleblanc/⁠] → Kathryn’s Instagram: @kat_leblanc [https://www.instagram.com/kat_leblanc/⁠] → Social Impact Comms Podcast [https://open.spotify.com/show/2QbpftszPZhIWGmbKlFQlI?si=MAiqxxnAQ0mdwdSjjIbHbw⁠] → LeBlanc & Co. Website [https://www.leblancandco.ca/] → LeBlanc & Co. Instagram: @leblancandcocomms [https://www.instagram.com/leblancandcocomms/] ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21]⁠raezcreative.com⁠ [http://raezcreative.com/]⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21] — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ [https://instagram.com/raezcreative] → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ [https://instagram.com/brandnewerapodcast] → LinkedIn: ⁠⁠⁠ [https://linkedin.com/in/raezcreative]⁠Raez Argulla⁠ [https://linkedin.com/in/raezargulla] 🏆 Want to post more consistently? Join Content Club [https://subscribepage.io/IbnQvJ⁠] And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Introduction to Values-Driven Leadership 02:17 Kathryn's Journey in Social Impact 04:49 Identifying Gaps in the Nonprofit Sector 07:30 Leading with Alignment: Evolution of Values 10:06 Building a Values-Aligned Team 13:11 Creative Activations in Social Good 15:40 Innovative Campaigns and Community Engagement 21:17 Inspiration from Unexpected Sources 22:36 Communications as a Tool for Power 25:24 The Importance of Alignment in Storytelling 27:48 Values-Driven Projects: A Case Study 31:03 Navigating Temptations: Values vs. Opportunity 34:07 Defining Values for Decision Making 36:57 Misconceptions About Values-Driven Businesses

How to Create Magnetic Content That Feels Authentically You | S1E7

If you’ve ever felt stuck, overthinking every single post, or burning out trying to keep up with trends, then this episode is for you. Raez Argulla breaks down how to create magnetic content—the kind that attracts your audience naturally because it feels real. From her journey as a social media manager to rediscovering her authentic voice, Raez shares practical tools to overcome perfectionism, analysis paralysis, and burnout. You’ll learn how authenticity outperforms trends, how Human Design and energy can shape your content strategy, and simple, practical ways to experiment and build your signature content online. 📚 Curious about Human Design & Astrology? Read these (affiliate links): → ⁠⁠You Were Born for This by Chani Nicholas⁠⁠ [https://amzn.to/4nS2gZ1] → ⁠⁠ [https://amzn.to/4nS2gZ1]A Modern Guide to Human Design by Rachel Lieberman [https://amzn.to/4oWGDa4] → ⁠⁠ [https://amzn.to/4nS2gZ1] Human Design: Discover the Person You Were Born to Be by Chetan Parkyn [https://amzn.to/4owEgeo] ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21]⁠raezcreative.com⁠ [http://raezcreative.com/]⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21] — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ [https://instagram.com/raezcreative] → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ [https://instagram.com/brandnewerapodcast] → LinkedIn: ⁠⁠⁠ [https://linkedin.com/in/raezcreative]⁠Raez Argulla⁠ [https://linkedin.com/in/raezargulla] And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 What is Magnetic Content Creation Anyway? 01:46 My Struggle With Visibility 04:29 Experimentation and Finding Your Voice 08:35 Understanding Human Design for Content Creation 11:26 How I Embody the Role Model Hermit Profile 12:36 Applying Your Human Design Aura & Profile to Your Content 13:47 Aligning Content with Human Design 15:09 Using Astrology to Align Your Content 16:45 Practical Content Creation Methods You Can Try Immediately 21:46 Tips For Overcoming Content Creation Blocks

From Burnout to a Building a Brand That Feeds You | Alyssa Morrisette | S1E6

What if chasing stability was the very thing keeping you from feeling fulfilled? In this episode, host Raez Argulla sits down with Alyssa Morissette to share her inspiring journey from a corporate career in insurance to becoming a Zumba instructor and small business owner. Alyssa opens up about navigating burnout, building a support system, and creating a brand that truly reflects her energy and values. Together, they explore the power of community, self-care, and knowing when to pause and recharge—reminding us that following what lights you up can lead to both personal and professional freedom. 💃🏻 Connect with Alyssa → Website: https://energizezumba.com/ [https://energizezumba.com/] → Instagram: @energizezumba [https://www.instagram.com/energizezumba/] → Facebook: https://www.facebook.com/energizezumba [https://www.facebook.com/energizezumba] ✨ Connect with Raez If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight. Let’s keep the conversation going! 📸 Work with me: ⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21]⁠raezcreative.com⁠ [http://raezcreative.com/]⁠⁠⁠ [https://www.notion.so/0-Welcome-to-Your-Brand-New-Era-248b74d2b7418003b53fe9fd68f30899?pvs=21] — brand photography + video content that gets you paid for being you. 👀 Follow me online: → Personal Instagram: ⁠⁠@raezcreative ⁠⁠ [https://instagram.com/raezcreative] → Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠ [https://instagram.com/brandnewerapodcast] → LinkedIn: ⁠⁠⁠ [https://linkedin.com/in/raezcreative]⁠Raez Argulla⁠ [https://linkedin.com/in/raezargulla] And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖 Chapters 00:00 Introducing Alyssa Morissette 03:30 The Journey from Corporate to Zumba 10:40 Recognizing Burnout and Taking Action 15:42 The Decision to Quit and Pursue Passion 20:35 Support Systems and Community Impact 26:24 Building a Brand Around Energy and Community 27:34 Community Wellness and Responsibility 29:53 The Power of Authentic Energy 37:34 Recognizing and Managing Burnout 44:02 The Importance of Pausing and Self-Care 47:35 Building a Brand That Feeds You