Growing Your Brand Through Social Media - wsg/ Founder of Lockharts Authentic Steve Lockhart

Dad Brands!

👔 Hosted by Casey Lambert 👟 Co-Hosted by Dan “Cargo Shorts Forever” Dameron 🔥 Fire up the Blackstone, grab a gas station coffee, and let’s mow down some marketing truths. In this dadcore deep dive, Casey and Dan (two certified girl dads with strong backyard energy) break down how the rebellious brands we grew up loving – like Vans and Ariat – have evolved into the emotionally available, joke-cracking, meat-smoking brands made for the modern man. They unpack how today's dad brands aren’t like our dads’ brands — those were all work and no wink (Red Wings, Carhartt, Craftsman). Today’s brands know you’ve got a soft side and a socket set. You’ll laugh, you’ll cry, and yeah, they might get a little misty over an HP ad about fatherhood. 👕 Cool dad or drool dad? That’s the question. And it gets answered. Keywords: branding, marketing, dad brands, dadfluencers, modern masculinity, small business, emotional advertising, Gen X marketing, millennial dad culture, Brand Out podcast

Growing Your Brand Through Social Media - wsg/ Founder of Lockharts Authentic Steve Lockhart

🔥 LIVE FROM THE FRONTLINES OF BRAND WARS… IT’S BRAND OUT LIVE! Host Tony Nash straps on his metaphorical leather jacket and steps into the chaos with Marketing Director Casey Lambert and Lockhart’s Authentic founder Steve Lockhart—two branding bruisers who built their names with DIY grit, digital hustle, and enough Facebook Ads power to melt your modem. After a surprise warm-up interview with Al Mohamed of Pita Way, Tony rips open the mosh pit with full pro-wrestling intros for Steve and Casey. What follows is a crash-course in disruptive marketing, featuring Lockhart’s rise from local legend to international cult brand—and the gnarly social media playbook behind it. Expect: 💥 Facebook ad breakdowns ⚡ Branding with distortion pedals cranked 🤘 Real-talk on business, audience growth & owning your niche 📣 And zero fluff—just pure punk-rock strategy. Whether you're running a brand or dreaming of one, this episode will slap your algorithm into gear. Keywords: branding, social media marketing, Facebook ads, small business, business strategy, disruption marketing, punk branding, 90s nostalgia, men's grooming, AZEE, Lockharts Authentic

The Power of Color

Color is the first thing people notice about your brand… so are you using it like a pro or just picking your favorite shade of blue? In this episode, Beth and Kallee return to the Brand Out studio to decode the secret psychology behind color in branding and marketing. From global giants to mom-and-pop shops, they reveal how color drives emotion, builds loyalty, and literally hacks your customers' brains. Want to sharpen your graphic design game or give your small business an edge? Start with your color palette — and this episode. 🔗 Watch now and start seeing color differently.

Personality is a Power Move

Host Tony Nash sits down with AZEE’s newest team member Morgan Maddalone—marketer by day, realtor by hustle—to talk about one of the most underrated tools in branding: personality. Whether you're building a personal brand or a business that connects, personality drives audience engagement, trust, and memorability. Tony and Morgan dig into how voice, vibe, and values show up in effective marketing, and why the brands that win are the ones that aren’t afraid to be real. It’s an episode packed with branding insight, marketing strategy, and enough personality to fill a content calendar.

Chat GPT Wrote This...

Chat GPT wrote this... No, seriously... ChatGPT helped write this episode . In this AI-powered convo, BrandFather Tony Nash sits down with marketing mastermind Casey Lambert to unpack how tools like ChatGPT are reshaping the world of branding, marketing, and content creation. From automating brainstorms to punching up copy with style, the AZEE team has leaned into AI without losing their creative edge. Tony and Casey dive deep into how ChatGPT is being used by creative professionals to work smarter (not lazier), and why it’s a tool, not a threat. Inside this episode: How AI is transforming daily workflows in branding and marketing agencies Real-life ways ChatGPT is used by content writers, social media managers, and creative teams Why fearing AI in business is the wrong approach—and how embracing it leads to better ideas, faster The ethical and strategic considerations every brand should think about when using generative AI Plus: Can AI ever truly replace human creativity? Spoiler alert—nah. Whether you're a small biz owner wondering if AI can help you keep up, or a creative pro trying to figure out how to coexist with the robots—this episode is your crash course in modern branding + machine learning. It’s witty. It’s wild. It’s probably partially written by ChatGPT.Tune in and Brand Out.