Tell & Sell Your Story: How to Grow Your Audience, Impact & Income
In this episode of Tell and Sell Your Story, Lisa Bradshaw shares one of the most important lessons she's learned after securing sponsorships, partnerships, and collaborative opportunities throughout her career: the opportunities we want often begin with a simple ask. Using a recent travel partnership renewal as a real-time example, Lisa shares how a sponsorship opportunity came together after three polite emails, four years after the original relationship was established. The experience became a powerful reminder that persistence, professionalism, and relationship-building often matter more than having the biggest audience or platform. She also reflects on sponsorships that helped fund her nationwide DON'T WAIT Project tours, including partnerships that grew from a single local sponsor into larger opportunities because everyone involved benefited from the relationship. In this episode, Lisa explores: * why the first step to getting a YES is simply asking * the difference between being persistent and being pushy * how storytelling creates value for sponsors and partners * why mutually beneficial relationships matter more than free products or funding * how follow-up emails can lead to opportunities that might otherwise disappear * and how sponsorship principles apply to speaking, media, business, books, podcasts, and beyond Whether you're looking for sponsorships, speaking engagements, media opportunities, collaborations, or simply trying to open more doors in your business, this episode offers a practical reminder that many opportunities are waiting on the other side of a conversation. Sometimes the biggest difference between a no and a yes is the willingness to send one more email because until you get a NO, your pitch is a pending YES. To learn more about The Story Collective, Lisa's group program, send her a DM or an email. It's the first step toward bringing your next venture (and dream pitch) to fruition.
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