26: 5 Storytelling Secrets You Need to Know

26: 5 Storytelling Secrets You Need to Know

The brands you can't stop thinking about aren't the ones with the best products. They're the ones that tell the best stories. In this episode, Dianna is in the hot seat, sharing everything she knows about brand storytelling and giving away five secrets behind what makes good copy actually work. If you've ever sat down to write your about page, your bio, or even just a social caption and completely frozen, this episode is for you! Remember that people don't want your resume, they want to know the moment everything clicked into place for you. That messy middle, and that's what people actually remember. Topics We Cover * Why it's so hard to write about your own business * The most common brand storytelling mistake * Your origin story is a transformation, not a timeline * The customer is the hero, and you're the guide * Why specificity is your secret weapon * Building a system of stories (not just one) * Real examples: Amy Porterfield, Jenna Kutcher, Airbnb, Jasmine Star * Dianna's own signature brand story * How to blend data and storytelling for maximum impact * Where storytelling matters most (websites, sales pages, email sequences) * The line between vulnerability and oversharing Time Stamps 04:15 – Why it's so hard to write about yourself 06:36 – The most common storytelling mistake 08:17 – Secret #1: Your origin story is a transformation 09:08 – Secret #2: The customer is the hero 12:53 – Secret #3: Specificity is your secret weapon 16:06 – Secret #4: Build a system of stories 19:45 – Real examples of signature stories 24:37 – Secret #5: Blend story with data 27:34 – Where storytelling matters most 29:57 – The vulnerability line 31:36 – Recap of all 5 secrets Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. [https://risecopyco.com/] — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com

25: Ask Us Anything! Answering Web Design & Copy FAQs

Ever wondered what to have ready before hiring a copywriter? Or how to know when its time to hire a web designer instead of DIYing your website? In this episode, we’re doing something a little different–an ask-me-anything style FAQ episode where we’re answering real questions from past clients and discovery calls. We’re answering everything you’d ever want to know about working with a website designer or website copywriter! In this episode: * What to have ready before you reach out to a copywriter * What to ask a designer before you hire them * The difference between good writing and good copy * When DIYing your website starts costing you more than hiring a pro * The #1 fear people have about outsourcing their copy (and why it's not something to worry about) * Why your website template isn't done yet — and what's actually getting in the way * When it's time to hand your copy off to a professional * What the design and copy process actually look like from the inside Links & resources mentioned: * Joanna's website project organizer freebie: https://joannamoss.com/resources [https://joannamoss.com/resources] * Joanna’s website design studio: Joanna Moss Creative [https://joannamoss.com/] / joannamoss.com * Dianna’s copywriting studio: Rise Copy Co. [https://risecopyco.com/] / risecopyco.com Connect with us on Instagram: @brandunmutedpodcast [https://www.instagram.com/brandunmutedpodcast/]

24: How we balance showing up consistently without burning out

What if burnout isn't just part of being an entrepreneur? What if it's actually a warning sign you're ignoring? Today we're talking about something a lot of entrepreneurs don't want to admit they're dealing with: burnout. What it actually looks like, how to recover from it, and how to build a business that doesn't keep running you into the ground. Burnout is your body's warning sign that it's time to take a break. For most people, it's mental, but it can also manifest physically — you're more prone to getting sick, your body feels run down, and you're susceptible to illness. In this episode, we're sharing our own experiences with burnout, the first signs we notice, why entrepreneurs are especially prone to pushing through when they shouldn't, and what actually helps when you're burnt out. Topics We Cover * What burnout actually is * Do entrepreneurs throw the word "burnout" around too loosely? * Is burnout always related to working too much? * First signs of burnout (brain fog, exhaustion, short patience, dreading tasks you normally enjoy) * Do business owners convince themselves it's just a busy season when they shouldn't push through? * How to deal with burnout when you experience it * Why rest shouldn't become another to-do on your list * What we've done to prepare for or prevent future burnout * How to balance showing up consistently without burning out * Being overworked is NOT a sign you've made it * It's okay to take mental health days * Plan vacations at the beginning of the year * Create strong boundaries around work days Time Stamps 04:16 – What is burnout? 06:47 – Do entrepreneurs overuse the word burnout? 07:26 – Is burnout always work-related? 08:11 – First signs of burnout 10:15 – Do business owners push through when they shouldn't? 12:09 – How to deal with burnout 16:27 – Balancing rest without making it another task 18:19 – What we've done to prevent future burnout 20:34 – How to balance showing up consistently 22:08 – Takeaways: burnout isn't a badge of honor Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co [https://risecopyco.com/]. — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com Episodes Referenced: * Episode 8 [https://podcasts.apple.com/us/podcast/08-creating-boundaries-that-protect-your-business-and/id1851731793?i=1000747852123]: Setting Boundaries * Episode 16 [https://podcasts.apple.com/us/podcast/16-is-work-life-balance-actually-achievable-as-an/id1851731793?i=1000758405662]: Is Work-Life Balance Actually Achievable as an Entrepreneur? Book Mentioned: * Project Hail Mary [https://amzn.to/4e3mrk3] (Book referenced in random question section of episode)

23: Why Waiting for Perfect Keeps You Stuck

What if the thing standing between you and your next level isn't your strategy, your branding, or even your offer? What if it's the fact that you're still waiting for things to be perfect? In this episode, we're sharing our own struggles with perfectionism, why we think entrepreneurs chase perfection so much, what actually happens when you wait until something feels perfect, and how to push past perfectionism and just launch the thing already. Topics We Cover * Why entrepreneurs chase perfection * The reality of waiting until something feels perfect * Lost opportunities from perfectionism * How progress builds confidence faster than planning * The "sell it, then build it" model * How perfectionism slows down business growth * Launching something imperfectly and still succeeding * Getting past the perfectionism mindset * Why delaying your project delays your money and growth Time Stamps 06:03 – Have you ever delayed launching something? 07:31 – Why do entrepreneurs chase perfection? 10:13 – Women vs. men and perfectionism 10:45 – What happens when you wait for perfect 13:24 – Launching something and nobody noticing it wasn't perfect 15:18 – How progress builds confidence faster than planning 16:10 – What it looks like to just launch something 18:06 – Selling it before building it 18:25 – Does perfectionism slow down growth? 19:55 – Launching something imperfectly and still succeeding 22:32 – Getting past the perfectionism mindset 24:17 – Delaying your project delays your money Links & Resources Mentioned Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com Dianna's copywriting studio: Rise Copy Co. [https://risecopyco.com/] — website & launch copy for creative women in business: risecopyco.com Book Mentioned: This Story May Save Your Life [https://amzn.to/43kEn3m] by Tiffany Crumb [https://amzn.to/43kEn3m] Episode Referenced: Episode 20: Does Imposter Syndrome Ever Go Away? [https://podcasts.apple.com/us/podcast/20-does-imposter-syndrome-ever-go-away/id1851731793?i=1000764070640] Connect With Us on Instagram! @brandunmutedpodcast [https://www.instagram.com/brandunmutedpodcast/]

22: How to Create Predictable Income with Retainer Clients

If you've ever thought that retainer work wouldn't fit your business model, or that it would complicate your workflow, this episode might change your mind. We're breaking down what retainer clients actually look like in real life, how we've each structured our retainer programs differently (as a designer and copywriter), and why adding retainers might be exactly what your business has been missing. A lot of project-based service providers never even consider offering retainer work. They assume it means being on call 24/7 or that it'll throw off their existing systems. But what if it actually does the opposite? What if it creates more stability, more predictable income, and deeper relationships with clients you already love working with? In this episode, we're sharing our honest experiences with retainer clients. We're covering how we structure our programs, how we price them, how we manage boundaries, and when a retainer relationship might not be the right fit. Topics We Cover * What a retainer client actually is * How retainers differ from project-based work * Common misconceptions about retainer work * Why we started offering retainers * How retainers affect monthly scheduling * When a retainer program might not work * Setting client commitment timeframes * Managing client requests and turnaround times * Preventing "unlimited access" expectations * Pricing retainer work vs. project rates * How retainers create more stable income * What makes a retainer relationship work well Time Stamps 05:39 – What is a retainer client? 07:18 – Biggest differences between project work and retainer work 08:51 – Common misconceptions about retainers 09:31 – Why we started offering retainers 12:20 – How retainers affect monthly scheduling 13:49 – When a retainer program might not work 18:27 – Managing client requests and turnaround 22:02 – Setting boundaries with retainer clients 24:33 – Resetting expectations mid-retainer 26:54 – Why clients want to be on retainer 28:21 – Tips for clients to maximize retainer value 29:29 – Do retainers suit established or newer businesses? 30:36 – Pricing retainer work 33:05 – How retainers stabilize income 33:44 – When to sell retainer services 35:28 – Working with new clients on retainer 36:58 – Is retainer work for every business? 37:06 – What makes a retainer relationship work well Links & Resources Mentioned Dianna's copywriting studio: Rise Copy Co. [https://risecopyco.com/] — website & launch copy for creative women in business: risecopyco.com Joanna's web design studio: Joanna Moss Creative [https://joannamoss.com/] — custom Showit websites & Website in Two Weeks: joannamoss.com Episodes Referenced: * Episode 8: Setting Boundaries [https://podcasts.apple.com/us/podcast/08-creating-boundaries-that-protect-your-business-and/id1851731793?i=1000747852123] Tools Mentioned: * Calendly [http://calendly.com] (scheduling for retainer clients) * Honeybook [https://share.honeybook.com/risecopyco] (client questionnaires and forms) * Basecamp [http://basecamp.com] (client communication) * Workflow [https://app.workflow.design/] (managing client design edits)