#16 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!

#16 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: * The one ‘attraction’ that  can make participants beg you to take their money * How we used local buzz to turn our client’s event into a must-attend * What types of partnerships we tapped into that got us free advertising * The strategy to sell tickets 10x faster to this event This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com [http://www.leadsurgebook.com/] Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com [http://www.radical-marketing.com/]

#15 How to Overcome Setbacks as a Marketer

So they say 9 out of 10 marketing campaigns fail.  And 95% of businesses fail in the first 10 years.  One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: * How legends from the 80s used to do things (and why modern marketers are lucky!) * What I do when I have a failed campaign  * My big 4 setbacks in my business journey… and how I overcame them If you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com [http://www.leadsurgebook.com/] Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com [http://www.radical-marketing.com/]

#14 Case Study: How to Get Consistently Good Returns on Your Webinars

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.  But to have your webinars consistently be profitable?  Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: * How changing the core message can skyrocket your ad’s effectiveness * Why you need to create and test several different ads to boost ROAS * What to do when you have winning ads – do you keep them, or tweak them? Then tune into today’s special case study episode of Founders Go Naked. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com [http://www.leadsurgebook.com/] Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com [http://www.radical-marketing.com/]

#3 1 How to Build a High-Ticket Challenge Funnel that Converts

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution.  More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effective for selling high ticket offers.   This episode, I’ll show you how to build the perfect Challenge Funnel… You will learn: * How to retarget your leads so they stay engaged with you * Why an optional ‘premium experience’ gives you the best quality leads * How to engineer a multi-day challenge that wins your participants’ trust * How small wins lead to BIG outcomes (for you and the participants!) This funnel gets fantastic results if you do it right – so don’t miss out! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com [http://www.leadsurgebook.com/] Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com [http://www.radical-marketing.com/]

#12 How to Construct a VSL Funnel for High Ticket Offers

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.  I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business.  If you are a coach or expert and want to get your own VSL funnel build.  Then you don’t want to miss this podcast because we’re covering:  * How to VSLs build trust and authority which is the #1 ingredient for high ticket sales * Why building empathy is important and how to do it * How to create an offer that people will say yes to * The ‘must have’ components in your VSL funnel   We even use it ourselves for our own business – so we KNOW it works! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com [http://www.leadsurgebook.com/] Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com [http://www.radical-marketing.com/]