Niche vs Ideal Client vs Positioning

Patriarchy hurts men too

In this episode, Corinna explores a conversation that often becomes defensive before it even begins: How patriarchal systems hurt men too. This is not a conversation about “all men.” It is a conversation about conditioning, culture and the systems many of us were raised inside. From emotional suppression and hustle culture to performance-based self-worth, this episode explores how boys and men are often taught to disconnect from vulnerability, softness and emotional safety from a very young age. Inside this episode: -Why emotional suppression is often rewarded in boys -How hustle culture keeps nervous systems stuck in survival mode -The connection between masculinity, burnout and self-worth -Why emotional safety matters more than “alpha” performance -How patriarchal systems affect relationships, leadership and mental health -Why healthier systems benefit men too This episode also explores why many women are no longer interested in simply succeeding inside unhealthy systems-and why creating more emotionally intelligent, human-centred ways of living and leading matters for everybody. ⸻ The Matriarchal Economy – Collaborative Book Project Corinna is currently putting together a collaborative book project called The Matriarchal Economy, exploring women, leadership, business, sustainability and community-led success. The book will bring together women from different industries who are building businesses in more human, values-led and sustainable ways. There are currently just a few contributor spaces remaining ahead of publication in Autumn 2026. If this episode resonated with you and you’d like information about becoming a contributor, DM the word BOOK on Instagram at @connect_womeninbiz

Where Your Money Actually Comes From: Energy, Boundaries & Focus

I work hard. Just not in the way I used to. In this episode, I’m talking about the shift from managing your time… to managing your energy - and why that’s what actually creates consistent income in business. We cover: • why energy is your most valuable resource (not time) • how scattered attention quietly impacts your income • the boundaries that protect your business (and your sanity) • and what it really looks like to work hard in a sustainable way This isn’t about doing less for the sake of it. It’s about being intentional with where your energy goes - so your business can actually move forward without burning you out. If your business feels heavy, inconsistent, or like you’re busy but not getting results… this episode will help you see what might actually be going on underneath.

Money Mindset for Women in Business: The Two Biggest Lies About Making Money

I think we need to talk about money. Because there are two ideas in the online business space that sound good… but don’t actually hold up in real life: • that wanting a lot of money is a bit greedy • and that making money should be easy if you’re “aligned” In this episode, I’m breaking down why neither of those are true - and what’s actually going on when you’re building a sustainable business. We cover: • why wanting more money often means you’ve stopped settling • the difference between hustle and real business work • what actually goes into making consistent income • and why so much of that work is invisible This is for women in business who are done with the confusion around money - and want a more honest, grounded perspective on what it really takes to grow. If you’ve ever felt like it should be easier… or questioned whether you’re allowed to want more… this will give you a clearer way to think about it.

When “Enough” Stops Feeling Enough in Business

I didn’t start my business to make big money. I started it because I was exhausted. In this episode, I’m talking about the shift that happens when you move out of survival mode and into stability - and why “enough” doesn’t always stay enough. We cover: • the moment your relationship with money changes • why wanting more money doesn’t make you greedy • the difference between survival thinking and expansion • and the truth about what happens when you realise you can actually create income on your own terms This is for women building businesses who feel the quiet pull for more - more income, more space, more freedom - and are done pretending they don’t want it. If you’ve ever caught yourself downplaying your financial goals or questioning whether you’re “allowed” to want more… this episode will land.

Niche vs Ideal Client vs Positioning

If your messaging feels vague, repetitive or hard to convert from, this episode will show you why. Niche, ideal client and positioning are not interchangeable- and when you blur them, your content becomes generic and your sales conversations get longer. In this episode, I break down the difference between the three, explain how they layer, and show you how aligning them can move you from “interesting” to “that’s exactly what I need.” If you want more predictable income and less price pressure, this is foundational listening. Join the waitlist for the next round of the Grounded Growth Academy here.