Ep. 1: How to Reap $$$$ From Advertising

Ep. 4: Top 5 CEO Successful Strategies

Welcome to episode 4 of Business Battles: Force Multipliers. Today, host Rich Robertson, Owner & Operator of Computer Enhancement Systems, is a guest on his own show and is joined by Warren Orey, VP of Glades Media Radio Group. In this episode, Rich gives us some valuable insights into how he runs his business, and where he sees the most success. He dives into how he finds his employees (and retains them), how to coach his employees succeed, the scary side of IT, and how he revolutionizes his business with the use of AI. Rich and Warren, both successful C-suites in the tech world, have an amazing chemistry as they dive into these topics with their decades of friendship. This episode is filled with intelligent advice that any business leader needs to hear. You won’t want to miss this! To learn more about CES, visit this link: https://cesitservice.com/ [https://cesitservice.com/] or connect with Rich by emailing Richr@cesitservice.com [Richr@cesitservice.com]  Host: Rich Robertson, Computer Enhancement Systems CEO Guests: Warren Orey, VP of Glades Media Radio Group Time Stamps: (00:00 - 1:42) Intro (1:42 - 3:18) Business strategies Rich uses to grow his business (3:19 - 5:40) Finding the right people for your business (5:41 - 8:04) Techniques Rich uses when interviewing prospects (8:05 - 10:09) Work ethics as a determiner for a good applicant (10:10 - 13:58) Coaching your employees to be successful (13:59 - 17:14) What to do when your employee makes a mistake (17:15 - 18:24) How to deal with tardiness (18:25 - 22:11) When to terminate an employee (22:12 - 25:18) Economic decisions in business (25:19 - 27:22) The increase in IT costs (27:23 - 29:42) How ransomware gets into your business (29:43 - 30:51) Finding the black web (30:52 - 33:00) How to avoid getting hacked and what to do after it happens (33:01 - 36:37) How to identify if you were hacked (36:38 - 41:12) Using AI in business (41:13 - 42:07) What ChatGPT is and how it can be hacked (42:08 - 43:17) How to use ChatGPT (43:18 - 45:23) Marketing your company (45:24 - 47:05) Social media advertising (47:06 - 48:52) Customer-driven goals

Ep. 3: Basic Successful Business Accounting 101

Welcome to episode 3 of Business Battles: Force Multipliers. Today, host Rich Robertson, Owner & Operator of Computer Enhancement Systems, is joined by CPA Don Butt. In this episode, Rich and Don share their stories of how they know each other, going back to when Rich was a student of Don’s at Frederick Community College, in addition to personal business stories and experiences that can help anyone who listens. Don also shares his several years of accounting experience with us in this episode and breaks down financial jargon that may not be familiar to many. We get to hear Don talk about the mistakes he has seen in his career and how business owners and CEOs can best position themselves and their organizations for financial success. This episode has a lot of wisdom in it and is one you will want to put on repeat.  To learn more about CES, visit this link: https://cesitservice.com/ [https://cesitservice.com/] or connect with Rich by emailing Richr@cesitservice.com [Richr@cesitservice.com]  Host: Rich Robertson, Computer Enhancement Systems Owner & Operator Guests: Don Butt, CPA Time Stamps: (00:00 - 02:06) Introduction (02:07 - 09:08) Rich and Don’s Early Days (09:09 - 10:28) The New Age of Accounting (10:29 - 12:00) Assessment of Modern Business (12:01 - 17:47) Common Accounting Mistakes (17:48 - 29:36) Doing the Ground-Level Work (29:37 - 34:25) Rich’s Early Business Experiences (34:26 - 37:40) Adapting Businesses to Client Needs (37:41 - 39:24) Technology in Business (39:25 - 45:19) Understanding the Net Income Statement/Balance Sheet (45:20 - 46:37) A Business’s Most Expensive Cost (46:38 - 48:06) The Power of Accounting Information (48:07 - 50:02) Closing Hashtags:  #Business, #advice, #Entrepreneur, #Startup, #SmallBusiness, #BusinessTechnology, #BusinessHelp, Businesscoach, #BusinessMentor, #BusinessPerseverance, #BusinessChallenges, #BusinessGrit, #BusinessFinance, #Accounting, #CPA, #BusinessAccountant, #CashFlow

Ep. 2: Essential Cyber Insurance Insights

Welcome to episode 2 of Business Battles: Force Multipliers. Today, host Rich Robertson, Owner & Operator of Computer Enhancement Systems, is joined by MJ Hermes, Senior VP at McGriff Insurance. Rich starts the conversation by sharing a story about one of his clients being hacked and what to watch for to prevent being scammed. Then, MJ discusses the dangers and types of social engineering, and what can be done about it. This episode dives deep into why businesses of all sizes should have cyber insurance, what policies can cover, and how it all works. If you are worried about being hacked, have been hacked, and want to know how to prevent it, this is the episode for you. Watch to the end for some golden advice on choosing an insurance provider. To learn more about CES, visit this link: https://cesitservice.com/ [https://cesitservice.com/] or connect with Rich by emailing Richr@cesitservice.com [Richr@cesitservice.com]  Host: Rich Robertson, Computer Enhancement Systems Owner & Operator Guests: MJ Hermes - Senior VP At McGriff Insurance  Time Stamps: (00:00 - 01:17) Introduction  (01:18 - 11:05) What to Look for in Scam / Hacker Emails (11:06 - 20:42) Different Types of Social Engineering to Watch for (20:43 - 27:33) How to Cambat Hackers / Training  (27:34 - 36:24) Is Insurance Worth Having? (36:25 - 40:52) What Insurance You Should Have / How it Works (40:53 - 47:01) Experiences with Ransomware / Who Hackers Target (47:02 - 53:20) Insurance Policies on Fraud and Forgery (53:21 - 56:56) Advice when Choosing an Insurance Provider  (56:57 - 57:37) Closing Remarks

Ep. 1: How to Reap $$$$ From Advertising

Welcome to Episode 1 of Business Battles: Force Multipliers. Today, host, Rich Robertson, Owner & Operator of Computer Enhancement Systems, is joined by Warren Orey, Director of Sales for Galdes Media Group. Join these two powerhouses as they discuss advertising in radio and the common mistakes businesses make. You’ll hear stories from ensuring you have the right time slot, sponsorships, and how radio is still a strong competitor in the advertising market. Don’t get left in the dust with all the information being shared on this fantastic episode! Please remember to like, subscribe, and comment on the episode if you have any questions! To learn more about CES, visit this link: https://cesitservice.com/ or connect with Rich by emailing Richr@cesitservice.com  Host: Rich Robertson, Computer Enhancement Systems Owner & Operator Guests: Warren Orey, Director of Sales - Glades Media Company Time Stamps: (00:00 - 00:28) Preview (00:28 - 01:58) Introduction (01:58 - 05:25) Good Sales Techniques (05:25 - 08:15) Advertising Tips (08:15 - 13:09) Radio In Advertising (13:09 - 15:31) The Right Ad Spend (15:31 - 18:35) Learning From Rich’s Mistakes In Advertising (18:35 - 19:39) Common Mistakes (19:39 - 22:40) Getting Your Message Out (22:40 - 24:25) Who Should Be The Voice (24:25 - 27:55) Time Slot Value (27:55 - 28:49) Sponsorships (28:49 - 29:41) Advertisement Timing (29:41 - 33:42) Competition In Advertising (33:42 - 35:33) Satellite & App Impact On Radio (35:33 - 38:45) Targeting Your Market In Radio (38:45 - 40:50) Radio Advertising’s Secrets (40:50 - 42:26) Tracking Your Results (42:26 - 43:30) Advertising Length (43:30 - 45:03) Advertising & Trust (45:03 - 45:41) Advertising Final Destinations (45:41 - 46:58) Final Thoughts (46:58 - 47:15) Closing

Ep. 0: Secrets of Business Perseverance and Success

Welcome to the very first episode of Business Battles: Force Multipliers. Today's host, Ben Wiggins, is joined by Rich Robertson, owner and operator of Computer Enhancement Systems. Join these two as they dive into the origin of Computer Enhancement Systems and Rich’s advice as others begin to start their own company. After Rich shares who to look for when hiring and the difficulties you’ll face in a start-up, he begins to share the intricacies of the cybersecurity industry and his outlook on where it is today. You won’t want to miss out on this educational episode. Please like, subscribe, and comment! To learn more about CES, visit this link: https://cesitservice.com/ or connect with Rich by emailing Richr@cesitservice.com  Host: Ben Wiggins Guests: Rich Robertson, Computer Enhancement Systems Owner & Operator Time Stamps: (00:00 - 00:24) Introduction (00:25 - 03:20) The Start of Computer Enhancement Systems (03:21 - 04:23) Starting in a Niche (04:24 - 05:36) Reasons for Failure (05:37 - 15:14) Hiring the Right People (15:15 - 19:32) Tips for Building a Start-Up (19:33 - 23:04) Controlling Data and Costs (23:05 - 24:23) The Importance of IT Staff (24:24 - 25:59) Cybersecurity Issues (26:00 - 29:25) How Is Cybersecurity Breached? (29:26 - 31:07) Meeting Compliance Regulations (31:08 - 33:11) Sneak Peek to the Next Episode (33:12 - 33:40) Closing