Business Candy
Most businesses focus on getting new customers — but the smartest companies focus on protecting and growing their most important ones. In this episode of Business Candy, I sit down with Alex Raymond, founder of Kapta, a platform built to help companies manage their most valuable customer relationships. Alex shares how his global business background — from Georgetown University to earning an MBA at INSEAD — led him to discover a major gap in how companies manage strategic accounts. Instead of relying on spreadsheets and outdated systems, he built Kapta to help organizations create stronger, more aligned relationships with their most important clients. We talk about the challenges of building a SaaS company, the future of Key Account Management, and the lessons Alex has learned from turning a simple insight into a real business. If you're a young entrepreneur or someone curious about how companies actually grow and keep their biggest customers, this episode is packed with insights. In this episode we cover: * How Alex Raymond went from corporate roles to entrepreneurship * The problem most companies have with managing key accounts * The early challenges of building Kapta * Leadership lessons from building a SaaS startup * Advice for young entrepreneurs starting their journey
13 episodios
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