Business Matters with Lisa O'Neill & Peter Cook

Conviction Matters

58 min · 17 de may de 2026
Portada del episodio Conviction Matters

Descripción

In this episode, we're talking about conviction because the first sale is to yourself. We dive into having shares in yourself, knowing what you're good at, and the five ingredients of the conviction cake: confidence, competence, character, connection, and care. We talk about ideas having people (not the other way around), why 100% commitment beats 99%, and the Australian SAS motto "never done it, bound to be good at it." Plus Pete's legend folder, the world needs you alarm clock, and why what you want wants you. This one's about backing yourself hard enough that everyone else wants in too. Pete's stand-up comedy: https://petercook.com/blog/eight-minutes-of-stand-up-comedy-gold [https://petercook.com/blog/eight-minutes-of-stand-up-comedy-gold]

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