Market Target Update with Trysten

Market Target Update with Trysten

Luke Carl sits down with Trysten to break down what actually makes a Pocono Mountains short-term rental succeed. They dive into how to pick the right sub-markets, why proximity to ski mountains and lakes matters more than most investors realize, and how design, amenities, and pricing discipline separate high-performing listings from underwhelming ones. The conversation also tackles today’s buyer-friendly market, common seller delusions left over from the COVID boom, and what realistic upside looks like at different budget levels. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

Numbers and Expenses in the Pocono Mountains

In this episode, Avery Carl is joined by Trysten Hunt and Rachel Gniady of STR Insights to break down income trends and performance data for short-term rentals in the Pocono Mountains. Rachel explains why the Poconos operate as a large, drivable legacy vacation market with strong demand from nearby metro areas and purchase prices that remain below national averages. The conversation covers which communities and property types perform best, highlighting lake access, resort amenities, and the advantage of going either small (one- to two-bedroom) or large (four-plus bedrooms) rather than getting squeezed in the middle. The episode wraps with a data-backed outlook showing steady year-over-year growth in ADR, occupancy, and RevPAR, positioning the Poconos as a stable, growing market for investors. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

Calendars and Pricing in the Pocono Mountains

In this episode, Avery Carl, Trysten Hunt, and Joe Jaques break down calendar management and pricing strategy for short-term rentals in the Pocono Mountains. They discuss seasonality in the market, booking lead times, and how minimum night stays should shift based on demand, with summer and ski season driving longer stays and higher advance bookings. The conversation emphasizes active revenue management—reviewing pricing multiple times per week, monitoring pacing, and adjusting rates or discounts to trigger bookings and stay visible in platform algorithms. The episode closes with practical guidance for new investors on pricing brand-new listings, building early reviews, and balancing occupancy versus nightly rates to maximize long-term performance. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

Where and What to Buy in the Poconos

In this episode of the series, Avery Carl is joined by STS agent Trysten Hunt for the show’s first deep dive into the Poconos market.. They break down what areas actually count as “the Poconos,” why it’s a strong year-round drive-to market for NYC, Philly, and New Jersey guests, and how performance varies between ski-centric and lake-centric submarkets. The conversation covers what to buy (price points, bedroom counts, cabins vs. traditional homes, and ski-adjacent condos), must-have amenities like hot tubs, and costly mistakes investors make by ignoring distance to attractions, township rules, HOA restrictions, and septic-driven occupancy limits. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]

How to Manage in the Pocono Mountains

In this episode, Avery is joined by Luke Carl, Trysten Hunt and property manager Stephen Bolt to break down exactly what it takes to successfully self-manage a short-term rental in the Pocono Mountains. The conversation covers Poconos-specific management realities like extreme winter weather and snow removal planning, seasonality tied to ski and summer demand, expense control through fixed-rate snow and utility contracts. They also share practical setup tips—from towel and linen inventory to flooring, deep cleans, and mini-split HVAC pitfalls—that can make or break guest experience and profitability. Connect with an agent: agents@theshorttermshop.com Connect with us: The Short Term Shop - https://theshorttermshop.com/ [https://theshorttermshop.com/] https://stsplus.com/ [https://stsplus.com/] Follow Avery Carl on Instagram [https://www.instagram.com/theaverycarl] Follow Avery Carl on TikTok [https://www.tiktok.com/@averyacarl] Join the Short Term Shop Facebook group [https://www.facebook.com/groups/1462601024089587] Check out the Short Term Shop on YouTube [https://www.youtube.com/c/TheShortTermShop]   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon [https://www.amazon.com/Short-Term-Rental-Strategy-Out-Hosting-Competition/dp/1960178709] Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon [https://amzn.to/3Adg6PA]