Call Your Publicist
Most chefs think their food is enough to sell their restaurant. But Chef Aarthi Sampath has been proving otherwise long before her restaurant opens its doors in NYC's East Village. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio sit down with Chef Aarthi to unpack the immigrant drive that brought her to New York, the scrappy pandemic hustle that taught her the real cost of running a business, and how beating Bobby Flay on national TV became the launchpad she never saw coming. Plus, why personal storytelling might matter just as much as the menu when it comes to building a restaurant brand from scratch. If you've ever wondered how to build an audience before you even open your doors, this one is for you. 🎧 Listen to the full episode on Spotify, Apple Podcasts, or YouTube.
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