I Thought I Was Doing Business Right -- Until This Happened

I Was Asking the Wrong Questions (and I Didn't Even Know It)

A real-time reflection from inside a 2-week pivot accelerator: realizing the real problem wasn’t the customer interviews—it was the lack of hyper-specific problem focus. Breaking down how broad targeting diluted feedback, why “3-cycle testing” changes everything, and what it looks like to rebuild clarity through sharper customer discovery, MVP thinking, and ruthless niche selection.

BONK, BONK , BONK Business feels like Moana's chicken right now

In this episode, I’m sharing a very real behind-the-scenes update on business, burnout, hormones, motherhood, messaging, and feeling completely stuck. I talk about: * realizing there’s a certain time each month where my confidence drops and everything in my business suddenly feels confusing, * the HUGE aha moment I had with my mentor about how my messaging accidentally drifted into “I can fix you” energy, even though that’s completely opposite of what I believe, * why customer discovery calls lit me up more than anything else, * the difference between a product problem and a go-to-market problem, * applying for One Day MBA’s Pivot Accelerator program, * and honestly… what it feels like trying to build a business while also being a mama, running community playgroups, navigating hospital stays, exhaustion, and real life. Also: I compare myself to Hei Hei from Moana for approximately five minutes, which honestly feels deeply accurate right now. If you’ve ever felt like: “I know I’m meant for this… so why does everything feel so messy?” this episode is for you.

I'm the Reason My Business Isn't Growing (A Founder's Honest Confession)

For months, I’ve been questioning whether I should pivot my business, shut down my classes, or completely change direction. On paper, some things aren’t working. The numbers don’t fully work yet. The classes aren’t truly profitable yet. And after running the viability calculator with my mentor, I had a moment where I thought: “Why hasn’t anyone told me to pivot?” But this episode turned into something much deeper. Because the truth is… the biggest thing standing in my way might actually be me. In this episode, I’m sharing: * my fear of being “salesy” * what another founder said that completely shifted my perspective * what happened after Korbin’s ICU stay * the grief, exhaustion, and life circumstances behind the scenes * why I keep stopping myself even though I deeply believe in this work * and what I’m doing to finally get out of my own way This is probably one of the rawest episodes I’ve recorded. If you’re building something meaningful while also carrying real life, grief, parenting, fear, exhaustion, and self-doubt… this episode is for you. ━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show? Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral [https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral] Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com [https://www.calmandcolorful.com] Join the free Calm & Colorful Circle community for founders + mamas building alongside me If this episode resonated, please leave a review — it helps other founder moms find this podcast. #FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

I Thought I Was Doing Business Right -- Until This Happened

━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show? Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral [https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral] Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com [https://www.calmandcolorful.com] Join the free Calm & Colorful Circle community for founders + mamas building alongside me If this episode resonated, please leave a review — it helps other founder moms find this podcast. #FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery

The 10-Minute Conversation That Changed My Entire Niche

The Moment Everything Clicked in My Business (Hot Seat Breakdown) ━━━━━━━━━━━━━━━━━━━━━ Curious about Oneday MBA — the program I talk about throughout this show? Check it out here: https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral [https://oneday.org/us/?utm_source=podcast&utm_medium=referral&utm_campaign=jessica-brittani-referral] Subscribe so you don't miss the messy middle of building a business as a mom. Calm & Colorful: https://www.calmandcolorful.com [https://www.calmandcolorful.com] Join the free Calm & Colorful Circle community for founders + mamas building alongside me If this episode resonated, please leave a review — it helps other founder moms find this podcast. #FounderMom #OnedayMBA #WomenInBusiness #PodcastForMoms #CustomerDiscovery