Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.

Podcast: ‘Benefits of founder-led marketing on the bottom line of SME brands’

Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of personal branding and founder-led marketing, especially for leaders of SME brands.

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Mashreq Bank’s Suad Merchant explains how the bank’s long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech.

How SMC is ‘hitting a home run in the Kingdom’

SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships during Campaign’s On The Record podcast.