CSTG 259: The Highest ROI Lead Source You're Ignoring | Zac Garside

CSTG 259: The Highest ROI Lead Source You're Ignoring | Zac Garside

Your email list is full of past customers ready to book again — you're just not showing up for them. Zac Garside from Send It breaks down why email is the lowest cost, highest ROI lead source in home services, how to stay out of spam, what makes people actually open and read your emails, and the simple three-line campaign that fills your calendar every single time. Connect with Zac: LinkedIn: https://www.linkedin.com/in/zacgarside/ [https://www.linkedin.com/in/zacgarside/] Learn more about Send It: https://www.sendit.com [https://www.sendit.com] 20 Free Email Templates: https://www.sendit.com [https://www.sendit.com] Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ [https://www.linkedin.com/in/chad-m-peterman/] Facebook: https://www.facebook.com/chadmpeterman [https://www.facebook.com/chadmpeterman] Learn more about: Chad Peterman - https://chadmpeterman.com/ [https://chadmpeterman.com/] Peterman Brothers - https://www.petermancareers.com/ [https://www.petermancareers.com/] The People Forward Network - https://peopleforwardnetwork.com/ [https://peopleforwardnetwork.com/] #EmailMarketing #HVACMarketing #ContractorGrowth #HomeServices #ServiceBusiness #EmailList #MarketingStrategy #Entrepreneurship #BusinessGrowth #LeadGeneration Key Takeaways: * Don't project your own email habits onto your customers. * 10-20% open rates means your emails are going to spam. * The from name matters more than the subject line. * Commodity content kills engagement. * Email creates demand — it's not demand capture like Google. * Rebate offers crush it on email. * Don't overthink segmentation. * Value and promotional content aren't separate things. * Real urgency converts.

CSTG 258: Johnstone Supply VP: The One Thing Every Successful Contractor Does

HVAC equipment costs have skyrocketed — systems that used to cost $7k now cost double. AJ Eder (Regional VP at Johnstone Supply) breaks down why financing isn't optional anymore, what separates successful contractors from struggling ones, and how distributor partnerships should actually work. #HVAC #HVACBusiness #ContractorGrowth #HVACFinancing #HomeServices #ServiceBusiness #BusinessGrowth #Entrepreneurship Additional Resources: Connect with AJ on LinkedIn [https://www.linkedin.com/in/aj-eder-0b593115/] Learn more about Johnstone Supply [https://www.johnstonesupply.com/] Subscribe to CSTG on YouTube! [https://youtube.com/@cantstopthegrowth?si=WNfHy3q6IKDLIotx] Connect with Chad on LinkedIn [https://www.linkedin.com/in/chad-m-peterman/] Chad Peterman | CEO | Author [https://chadmpeterman.com/] Learn more about the Peterman Brothers [https://www.petermancareers.com/] Follow PeopleForward Network on LinkedIn [https://www.linkedin.com/company/peopleforward-network] Learn more about PeopleForward Network [https://peopleforwardnetwork.com/] Key points: • Why financing on every job is critical • The #1 trait of successful contractors • The most important person in the supply chain • Technology that drives contractor profitability

To the Point: How to Outwork, Outbrand, & Out-Culture the Competition

Some operators try to outspend the competition. Steve Holland built his business by outworking them, out-branding them, and most of all, out-caring them. Chris and Chad sit down with Steve Holland, founder of Mr. Holland's Heating, Air & Electric, to unpack his journey from a chaotic upbringing to building and exiting a successful home services company. Steve shares hard-earned lessons on scaling, acquisitions, branding, radio marketing, and why you cannot sell your way out of operational problems. But the real heart of this conversation is leadership. Steve makes a powerful case that your employees are your most expensive customer, and the businesses that genuinely know, support, and invest in their people will always have the edge. For leaders who want to win with culture, not just spreadsheets, this one hits home. Additional Resources: Listen to To the Point [https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695], wherever you get your podcasts! Learn more about To the Point [https://rynoss.com/to-the-point-home-services-podcast/] Subscribe to CSTG on YouTube! [https://youtube.com/@cantstopthegrowth?si=WNfHy3q6IKDLIotx] Connect with Chris on LinkedIn [https://www.linkedin.com/in/chrisyano/] Chad on LinkedIn [https://www.linkedin.com/in/chad-m-peterman/] Chad Peterman | CEO | Author [https://chadmpeterman.com/] Follow PeopleForward Network on LinkedIn [https://www.linkedin.com/company/peopleforward-network] Learn more about PeopleForward Network [https://peopleforwardnetwork.com/] Key Takeaways: * Employees are your most important and expensive customer. * You cannot sell your way out of dysfunction. * Fix operations before trying to scale fast. * Branding compounds every other marketing channel. * Outwork and out-culture bigger competitors every time.

CSTG 257: The Playbook for a $1 Billion Skilled Labor Business | Michael Aft

Michael Aft is building a $1 billion commercial garage door empire — and his playbook for scaling skilled labor businesses is unlike anything you've heard. Whether you're in HVAC, plumbing, electrical, or any skilled trade, this episode reveals how to unlock the growth you've wanted for 15+ years. #BusinessGrowth #HomeServices #Entrepreneurship #SkillLabor #Leadership Additional Resources: Connect with Michael Aft [https://www.linkedin.com/in/michaelaft/] Learn more about Galaxy Service Partners [https://galaxyservicepartners.com/] Subscribe to CSTG on YouTube! [https://youtube.com/@cantstopthegrowth?si=WNfHy3q6IKDLIotx] Connect with Chad on LinkedIn [https://www.linkedin.com/in/chad-m-peterman/] Chad Peterman | CEO | Author [https://chadmpeterman.com/] Learn more about the Peterman Brothers [https://www.petermancareers.com/] Follow PeopleForward Network on LinkedIn [https://www.linkedin.com/company/peopleforward-network] Learn more about PeopleForward Network [https://peopleforwardnetwork.com/] Key Takeaways: * Why commercial garage doors are "mission-critical" (and countercyclical) * The "Genie Wish" question every business owner needs to answer * How to execute violently on fewer priorities (not more) * The operating rhythm that prevents shiny object syndrome

CSTG 256: You Can Make More Money Running Fewer HVAC Calls

One simple tweak took an HVAC company from a 37% close rate to 68%. And it wasn't about working harder — it was about slowing down. In this episode, Danny Zatarain (Head of Training at Can't Stop the Growth) breaks down the exact process he used to transform Ireland HVAC's sales performance in just 6 months. Additional Resources: Subscribe to CSTG on YouTube! [https://youtube.com/@cantstopthegrowth?si=WNfHy3q6IKDLIotx] Connect with Chad on LinkedIn [https://www.linkedin.com/in/chad-m-peterman/] Chad Peterman | CEO | Author [https://chadmpeterman.com/] Learn more about the Peterman Brothers [https://www.petermancareers.com/] Follow PeopleForward Network on LinkedIn [https://www.linkedin.com/company/peopleforward-network] Learn more about PeopleForward Network [https://peopleforwardnetwork.com/] Key Takeaways: * Why your techs are only showing 1-2 options (and how to get them to 6) * The one metric that predicts success: Options Average * How to make MORE money with FEWER calls per day * The customer feedback loop that changed everything * Why slowing down during busy season is your competitive advantage