Deanna Taylor-Heacock, Owner of Good Bottle Refill Shop in Maplewood, NJ

Brandy Booth, Owner of Lemon & Lavender in Madison, AL

This week:  * How refilleries can look different in different communities; some offer only refillable products and others have a more general focus with some refill options (like Lemon & Lavender) * How location & customer traffic impacts discoverability & volume * Workshops! Brandy’s an expert workshop leader and has advice on different types of workshops, how to market them, ticketing, agendas, types, you name it! (and we very much thank her for sharing all of her experience & knowledge with us!) * Education & inviting new customers into the refill space, including how to explain refill to those that are new to it * Reeling people into the eco-friendly world * Purchasing - logistics, timing, volume, shipping, carbon footprints, container reuse & giveaways, and generally how to make decisions on what’s the best option when purchasing bulk refills * Local partnerships! * What to do with packaging & shipping materials Where to find Lemon & Lavender:  * Website [https://lemonandlavendermadison.com/] * Facebook [https://www.facebook.com/lemonandlavendermadison] * Instagram [https://www.instagram.com/lemonandlavendermadison] * Pinterest [https://www.pinterest.com/lemonandlavendermadison/] * YouTube [https://youtube.com/@lemonlavendermadison6688?si=guHmlXIwLlOioUX5] Links:  * Juniperseed Mercantile [https://juniperseedmercantile.com/] * The Lean Refilery [https://www.theleanrefillery.com/] * The Clean Refillery [https://thecleanrefill.co/] * Men on the Move [https://www.a2movers.com/] * Corrigan Moving Co. [https://movewithcorrigan.com/] * Phoenix Glass & Recycle [https://phoenixglassrecycling.com/faqs] Question from Jasmine Hyde, Owner of L.E.S.S. [http://l.e.s.s.in/] in Lawrence, KS: how are you navigating the finances, data on the industry, and translating what you do to other stakeholders? What are other business owners doing to mitigate your refill store not really fitting into a box that compares to another type of industry? Email CapitalismForGreen@gmail.com [CapitalismForGreen@gmail.com] with your questions, topic requests, and feedback!  Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple [https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384] | Spotify [https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q]) Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | BYOC Co. Facebook [https://www.facebook.com/byoccoshop] | BYOC Co. Instagram [https://www.instagram.com/byoc_co] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Capitalism for Green Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Capitalism for Green Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Jasmine Hyde, Owner of L.E.S.S. in Lawrence, KS

This week:  * Customer demographics * Approaches to involving college students & overcoming hurdles to make people feel welcome in a new shopping environment  * Sustainability movements in communities, especially in sports (shout out KC Current [https://www.kansascitycurrent.com/] for bringing reusable cups & composting to major league sports)* * The overlap between the service industry and refill shop industry as well as balancing small business ownership with being an employee in a different industry for a personal balance (and extra cash) * Decision making, especially around new products and big business decisions  * Incorporating education, especially higher priced items, and personal testimonials for “riskier” or more expensive swaps * Sustainable brands like Dip [https://dipalready.com/] who both stay true to the consistency of their products while also providing connection, insight, and support to sustainable retailers like refill stores * Being transparent about what we know, don’t know, and what we think of certain brands & products * We’re all just trying to do our best 🙂 Where to find L.E.S.S. * Website [https://www.lessismorelawrence.com/] * Facebook [https://www.facebook.com/LessIsMoreLawrence] * Instagram [https://www.instagram.com/less_is_more_lawrence] * TikTok [https://www.tiktok.com/@lessismorelawrence] Links * Dip [https://dipalready.com/] * EPA [https://www.epa.gov/] * Huppy [https://behuppy.com/] * Juniperseed Mercantile [https://juniperseedmercantile.com/] * The Lean Refillery [https://www.theleanrefillery.com/] * KC Current [https://www.kansascitycurrent.com/stadium-&-training-center] * Zero Waste Shop Owners of the U.S. and Canada Facebook Group [https://www.facebook.com/share/g/1UKw4HXSow/] Question from Caitlin Elyse, Owner of Refill Emporium [https://www.refillemporium.com/]: How are you making the refill experience easier for customers? Question to the next refill store owner(s): People who are opening or considering moving, how are you navigating the finances, data on the industry, and translating what you do to other stakeholders? What are other business owners doing to mitigate your refill store not really fitting into a box that compares to another type of industry? Email CapitalismForGreen@gmail.com [CapitalismForGreen@gmail.com] with your questions, topic requests, and feedback!  Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple [https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384] | Spotify [https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q]) Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | BYOC Co. Facebook [https://www.facebook.com/byoccoshop] | BYOC Co. Instagram [https://www.instagram.com/byoc_co] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Capitalism for Green Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Capitalism for Green Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] | The Store, by CFG [https://thestorebycfg.myshopify.com/password] Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Caitlin Elyse, Owner of Refill Emporium in St. Clair Shores, MI

This week:  * How Caitlin became Owner of Refill Emporium * Partnerships  * Social Media * Making decisions on packaging, especially when it comes to making sure that the store is accountable for the end of life of all packaging that they sell * Balancing maintaining and existing business after purchasing with incorporating new ideas & partnerships  Where to find Refill Emporium * Website [https://www.refillemporium.com/] * Facebook [https://www.facebook.com/RefillEmporiumSCS/] * Instagram [https://www.instagram.com/@refillemporiumscs] * TikTok [https://www.tiktok.com/@refillemporiumscs] Links * Bulk Food Marketplace [http://www.bulkfoodmarketplace.com/home.html] * Dees Green Cleaning [https://www.deesgreenclean.com/] * Environmental Working Group (EWG) [https://www.ewg.org/] * My Green Michigan [https://www.mygreenmi.com/] * TechTown Detroit [https://techtowndetroit.org/] * The Clean Refill (Columbia, MO) [https://thecleanrefill.co/] Question from Deanna Taylor-Heacock [https://www.youtube.com/watch?v=_dk2H0CObN4], Owner of Good Bottle Refill Shop in Maplewood, NJ: we have our core customers and the biggest challenge is getting new customers... We have loyal ones that have been refilling the same bottle for 7 years… How are you getting new customers? What is the process like? What are the real strategies? How can we get more people to make the switch?  Question to the next refill store owner(s): How are you making the refill experience easier for customers? Email CapitalismForGreen@gmail.com [CapitalismForGreen@gmail.com] with your questions, topic requests, and feedback!  Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple [https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384] | Spotify [https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q]) Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | BYOC Co. Facebook [https://www.facebook.com/byoccoshop] | BYOC Co. Instagram [https://www.instagram.com/byoc_co] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Capitalism for Green Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Capitalism for Green Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Catch Up with Jessica & Andrea

This week: * Shipping * Packaging - why is it even necessary, but also why does it feel like it’s necessary? And alternatives for how to work around it. * Construction, food, and medical waste * Jessica is going back to basics * The accessibility of having multiple options to meet people where they are * Sustainable period products * The longevity of products & how it both reduces waste, but also reduces the frequency of the customer visits so how does a store sustain itself through that business model * The benefits of sloooooooow intentional changes even when it’s difficult to see sometimes * Updates on BYOC’s [https://www.byocco.com/] future refill machine, delivery services, and Andrea’s plans for The Store, by CFG [https://thestorebycfg.myshopify.com/] Links: * The Clean Refill [https://thecleanrefill.co/] * Refill Emporium [https://www.refillemporium.com/] * Mama Suds [https://www.mamasuds.com/?srsltid=AfmBOoplzFM-L6MAMhYEWSjziRRcuXzgLW6G7iaWsLTkQ6JkSxgw0gqO] * Dr. Bronner’s [https://www.drbronner.com/?srsltid=AfmBOoqHIViw_BnQZL1AwjzF5_n9WCe19NWK5yzlhc-HvzNTbpmisifu] * Ecourage [https://www.ecourage-global.com/] Email CapitalismForGreen@gmail.com [CapitalismForGreen@gmail.com] with your questions, topic requests, and feedback!  Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple [https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384] | Spotify [https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q]) Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | BYOC Co. Facebook [https://www.facebook.com/byoccoshop] | BYOC Co. Instagram [https://www.instagram.com/byoc_co] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Capitalism for Green Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Capitalism for Green Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Deanna Taylor-Heacock, Owner of Good Bottle Refill Shop in Maplewood, NJ

This week:  * The idea of “Buying your trash” and how low-waste living can start as a cost-savings journey to cut down on the shopping trips * Getting started * Parallels with corporate retail * Operating in a co-op space (including compared to solo space) * Time management * Delivery logistics * Partnering with a branding company Where to find Good Bottle Refill Shop:  * Website [https://www.goodbottlerefillshop.com/] * Facebook [https://www.facebook.com/goodbottlerefillshop/] * Instagram [https://www.instagram.com/goodbottlerefillshop/] * TikTok [https://www.tiktok.com/@goodbottlerefillshop?is_from_webapp=1&sender_device=pc] Links:  * Zero Waste Home by Bea Johnson [https://zerowastehome.com/book] * The General Store [https://www.instagram.com/generalstoreshopsandcafe/?hl=en] Question from Ashby Cummings, Owner of MI-Fillosophy in Plymouth, MI [https://mifillosophy.com/] (and from Episode 15): if you could go back to the beginning and change one thing about how you opened your store, what would you change? Question to the next refill store owner(s): we have our core customers and the biggest challenge is getting new customers... We have loyal ones that have been refilling the same bottle for 7 years… How are you getting new customers? What is the process like? What are the real strategies? How can we get more people to make the switch?  Email CapitalismForGreen@gmail.com [CapitalismForGreen@gmail.com] with your questions, topic requests, and feedback!  Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple [https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384] | Spotify [https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q]) Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | BYOC Co. Facebook [https://www.facebook.com/byoccoshop] | BYOC Co. Instagram [https://www.instagram.com/byoc_co] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Capitalism for Green Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Capitalism for Green Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen Apple [https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700] | BYOC Co. [https://www.byocco.com/] | Capitalism for Green [https://www.patreon.com/CapitalismForGreen] | Facebook [https://www.facebook.com/profile.php?id=61585040726354] | Instagram [https://www.instagram.com/capitalismforgreen/] | Spotify [https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.