Career Everywhere
What career services team wouldn't benefit from reaching more students—without adding more hours to the workday? In this episode, host Meredith Metsker sits down with Nikki Pebbles, Learning and Development Specialist for the City University of New York and a career content creator with over 400,000 followers across TikTok, Instagram, YouTube, and LinkedIn. Nikki shares how career advisors can position themselves as trusted micro-influencers for their students, and walks through her practical, framework-driven approach to building a sustainable content ecosystem—no marketing degree or big team required. In this conversation, you will learn: * Why career advisors are already subject matter experts—and how to leverage that as a micro-influencer * How Nikki's 3 AM Method helps career centers generate content ideas rooted in what students are actually worried about * How the Content Anchor System turns one workshop or presentation into a semester's worth of content across multiple platforms * Why consistency matters more than frequency when you're just getting started * How Nikki ran a LinkedIn Bootcamp at St. John's University that generated hundreds of student posts, drove appointment bookings, and created a replicable content blueprint * The tools Nikki recommends for beginners: Edpuzzle, Loom, Descript, CapCut, and iMovie * Why starting a podcast—even a simple audio-only one on Zoom—is her top recommendation for career centers ready to dip their toes into content creation Whether you're a one-person career center or a larger team looking to be more strategic, this episode will leave you feeling like you can actually do this. Connect with Nikki Pebbles: * LinkedIn: linkedin.com/in/nikkipebbles [https://www.linkedin.com/in/nikkipebbles/] * Email: nikki@nikkipebbles.com [nikki@nikkipebbles.com] * Website: nikkipebbles.com [https://nikkipebbles.com/] * TikTok, Instagram, YouTube: Search "Nikki Pebbles" Resources mentioned in this episode: * Edpuzzle [https://edpuzzle.com/] * Loom [https://www.loom.com/] * Descript [https://www.descript.com/] * CapCut [https://www.capcut.com/] * iMovie [https://www.apple.com/imovie/] Continue the conversation in the Career Everywhere Community! Join 2,000 other higher ed career services leaders today: careereverywhere.com/community [https://www.gouconnect.com/career-everywhere/community/]
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