Building a Partner Program from Scratch (feat. Tatianna Ruggiero)

Understanding the Vendor Mindset (feat. Maz Lopez)

In this episode of Channel Marketing Champs, Russ sits down with Maz Lopez, EMEA Commercial Enterprise Marketing Team Lead at AMD. They discuss Maz's career journey, the importance of channel partners in marketing, and how AMD collaborates with its partners to drive success. Maz also emphasises the need for alignment between sales and marketing, the value of feedback from partners, and the importance of proactive engagement.

The Future of Channel Marketing (feat. Kathryn Rose)

In this episode of Channel Marketing Champs, Kathryn Rose discusses her extensive experience in channel marketing, the challenges faced by channel marketers, and the importance of community and best practice sharing. Kathryn emphasizes the need for marketers to align their efforts with business goals and leverage data to demonstrate their impact. And as a little bonus, Kathryn also highlights the role of AI in streamlining marketing processes and encourages continuous learning in the ever-evolving channel marketing landscape.

WTF is an NFR Program? (feat. Jeremy Young)

In this episode of the Channel Marketing Champs podcast, Russ welcomes Jeremy Young, Director of Community at Huntress Labs. They discuss the concept of NFR (Not For Resale) licensing and its significance in marketing to Managed Service Providers (MSPs). Jeremy shares insights on how to effectively engage MSPs, the importance of community in the industry, and key strategies for implementing a successful NFR program.

Building a Partner Program from Scratch (feat. Tatianna Ruggiero)

On this episode, Tatianna Ruggiero, a seasoned expert in the field, shares her wealth of knowledge on how to effectively build a channel marketing strategy from the ground up.

The Importance of Partner Accountability (feat. Carla Barker)

In this conversation, Russ chats to Carla Barker, Head of Marketing at Kodak Alaris. Carla discusses her approach to building collaborative partnerships in business, emphasizing the importance of mutual support and accountability. She also shares her experiences at Kodak Alaris and how her strategies have led to successful partnerships.