Budgeting, ROAS/ACOS, and Seasonality - with Secret Sales

Decathlon's Marketplace and Analytics, and RFID-enabled Operations, Explained

This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on: • Decathlon’s vertical integration and inventory technology • Human expertise vs AI recommendations in retail • Data quality challenges for AI implementation • Hallucinations as a tool for creativity • Building marketplace analytics for sellers • The future of human connection in retail. Behind the mics: • Dmitry Olerinskiy, Digital Strategy Director, Decathlon | LinkedIn [https://www.linkedin.com/in/olerinskiy/] • Georgia Leybourne, CMO, Linnworks | LinkedIn [https://www.linkedin.com/in/georgialeybourne/] • Chris Dawson, Editor in Chief, ChannelX | LinkedIn [https://www.linkedin.com/in/cidawson/]

10x Growth on Temu - how Direct Beauty pulled it off

This latest episode of the ChannelX podcast sees Dean Clarke, Business Manager, Direct Beauty, enter the booth to provide insight on:  • Building a family-run multi-channel beauty business since 2011  • Achieving 10x growth on Temu within four months  • Free delivery strategy and supplier relationship management  • Human connection vs AI in retail operations  • ChannelX networking and marketplace expansion opportunities. Behind the mics:  • Dean Clarke, Business Manager, Direct Beauty | LinkedIn [https://www.linkedin.com/in/dean-clarke-802861334/] • Georgia Leybourne, CMO, Linnworks | LinkedIn [https://www.linkedin.com/in/georgialeybourne/] • Chris Dawson, Editor in Chief, ChannelX | LinkedIn [https://www.linkedin.com/in/cidawson/]

Budgeting, ROAS/ACOS, and Seasonality - with Secret Sales

This latest episode of the ChannelX podcast sees Ekow Mensah, VP Retail Media, Secret Sales, enter the booth to provide insight on: • Retail media as performance marketing vs traditional advertising • Monetizing off-price marketplace platforms • ROAS targets and GMV investment strategies • Balancing organic and paid performance • Secret Sales’ consulting approach for seller success. Behind the mics: • Ekow Mensah, VP Retail Media, Secret Sales | LinkedIn [https://www.linkedin.com/in/eksmensah/] • Georgia Leybourne, CMO, Linnworks | LinkedIn [https://www.linkedin.com/in/georgialeybourne/] • Chris Dawson, Editor in Chief, ChannelX | LinkedIn [https://www.linkedin.com/in/cidawson/]

How John Lewis is turning Governance into Growth

This latest episode of the ChannelX podcast sees James Finlason, Partner & Data Governance Lead, John Lewis Partnership, enter the booth to provide insight on: •Centralizing 150+ legacy data systems into one platform •Building a robust data governance framework •Democratizing data while maintaining security and compliance •Preparing data foundations for AI and machine learning •The bread-baking algorithm and inventory management innovation Behind the mics: James Finlason [https://www.linkedin.com/in/james-finlason-73348889/], Partner & Data Governance Lead, John Lewis Partnership Georgia Leybourne [https://www.linkedin.com/in/georgialeybourne/], CMO, Linnworks Chris Dawson [https://www.linkedin.com/in/cidawson/], Editor in Chief, ChannelX

Inside Philips' Global Ecommerce Playbook

This latest episode of the ChannelX podcast sees Laura Briggs, Head of E-Commerce Excellence, Philips, enter the booth to provide insight on: • Philips global e-commerce excellence strategy • Managing peak season events across international markets • Building a digital shelf tool for data consistency • Balancing human expertise with AI in retail • Multi-generational customer targeting and gifting strategies Behind the mics: • Laura Briggs, Head of E-Commerce Excellence, Philips | LinkedIn [https://www.linkedin.com/in/laurabriggsuk/] • Georgia Leybourne, CMO, Linnworks | LinkedIn [https://www.linkedin.com/in/georgialeybourne/] • Chris Dawson, Editor in Chief, ChannelX | LinkedIn [https://www.linkedin.com/in/cidawson/]