China Business Insider
LinkedIn had 53 million users in China. Microsoft backing. A brand every MBA graduate recognized worldwide. And they still failed. Spectacularly. By 2023, LinkedIn China was dead—shut down, packed up, gone. 🎙️What you'll learn: * The Translation Trap: Why translation isn't the problem—assumption is * The Business Model Trap: Product-Led Growth vs. China's ecosystem playbook * The Compliance Trap: When regulations become a business model killer * How Maimai (脉脉) beat LinkedIn with features that seemed "unprofessional" * Why Starbucks and Nike succeeded where LinkedIn failed * The one rule for entering China: Don't adapt your product. Adapt your business. 📌 Key moments: * 00:00 - The LinkedIn China story: 53 million users to shutdown * 01:15 - The Translation Trap: It's not about language * 04:30 - The Business Model Trap: Why PLG doesn't work in China * 08:15 - The Compliance Trap: The real cost of regulations * 10:45 - The one rule that could have saved LinkedIn About China Business Insider: We explore the companies, trends, and stories shaping China's business landscape—and what they mean for anyone doing business with China. From tech giants to hidden traps, we break down what you need to know. New episodes weekly. Subscribe so you don't miss the next story. 🤖AI-ASSISTANCE DISCLOSURE: This episode was AI-assisted and AI-voiced, with human curation and editing. DISCLAIMER: All trademarks and company names mentioned are property of their respective owners. This content is for educational and commentary purposes only.
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