He Runs 28 Chiropractic Clinics in Rural Kentucky, All on Insurance

The Partnership That Almost Sunk Him in Year 2 (Then He Built $1M+)

What if the biggest thing holding your chiropractic practice back isn’t marketing… but the belief that you have to do everything yourself? In this episode, Dr. Gregg Gerstin shares the hard lessons that shaped his career—from a partnership disaster that nearly ended his practice to building a thriving million-dollar clinic in Illinois through content, systems, team building, and relentless consistency. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures ChiroxmarketingFree Chiropractic Marketing Audit: Get Your Growth Score [https://www.chiroxmarketing.com/audit] Dr. Gregg Gerstin is the founder of Align Wellness Center in Northbrook, Illinois, where he helps patients with complex neurological and vestibular conditions, including vertigo. Over the years, he has built a strong online presence through YouTube, educational content, and community outreach while growing a practice that serves patients from across the country. In this conversation, Dr. Gerstin shares the partnership breakdown that nearly ended his career, why most chiropractors struggle with content creation, how he built a successful YouTube channel around a single niche, the role of coaching in business growth, and why building a strong team is the key to creating both impact and income. If you're a chiropractor looking to grow your practice, improve your marketing, build better systems, attract more patients, or create a business that doesn't depend entirely on you, this episode is packed with practical insights and real-world experience. TIMESTAMPS 00:00 High Earner Myth 00:46 Toxic Partnership Fallout 03:59 Why Partnerships Fail 05:28 Red Flags to Watch 08:40 Visionary vs Executor 11:44 Finding Your Voice 14:27 YouTube Growth Playbook 20:39 Should You Start YouTube 22:44 Better Videos Faster 28:30 What Marketing Works 32:00 Four Legged Strategy 33:40 Content Over ROI 35:03 Brand Lift Effect 36:27 Double Down Posting 39:17 Personal Meets Professional 41:24 Reluctant Creators 43:28 Finding Your Voice 45:12 Hit Record First 46:45 Choosing The Right Coach 47:57 Team Growth Challenges 50:44 Mouse Out Of House 54:38 Specialty Referrals 55:07 High Earner Myth 55:49 Triathlon Lessons 57:50 Swimming Scare Stories 01:01:17 Where To Find Greg CONNECT WITH DR. GREGG GERSTIN Website: AlignwcDr. Gregg Gerstin | Northbrook Chiropractor – Align Wellness Center [https://alignwc.com/about-us/dr-gregg-gerstin/] Instagram: Instagraminstagram.com/gregggerstin [https://www.instagram.com/gregggerstin/] KEY TAKEAWAY Success in chiropractic isn't about doing everything yourself. The practices that scale are built on teams, systems, consistency, and the willingness to keep showing up—even when it's uncomfortable. Whether it's creating content, building a team, or growing a business, the biggest breakthroughs come from taking action before you feel ready. ABOUT CHIROX MARKETING We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without relying on social media, visit: ChiroxmarketingChiropractic Marketing Agency for $1M+ Practices | ChiroX [https://www.chiroxmarketing.com/]

He Runs 28 Chiropractic Clinics in Rural Kentucky, All on Insurance

What if the reason your second clinic fails isn’t marketing… but the fact that your first clinic only works because of you? In this episode, Dr. Dennis Short—founder of Kentucky’s largest chiropractic group with 28 clinics (soon to be 29), professor at Campbellsville University, and author of The Ultimate Chiropractic Practice—shares the systems, KPIs, hiring strategies, and leadership principles behind scaling a multi-location practice without becoming the bottleneck. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures ChiroxmarketingFree Chiropractic Marketing Audit: Get Your Growth Score [https://www.chiroxmarketing.com/audit] Dr. Dennis Short grew up on welfare in Newfoundland and went on to build one of the largest chiropractic organizations in Kentucky. In this conversation, he explains why most chiropractors struggle to scale, how operating a business on personality alone becomes a liability, and the exact systems that allow him to manage 28 locations as a single organization. We also dive into the insurance vs. cash practice debate, hiring and retaining associates, KPI-driven management, referral systems, internal marketing, company culture, and why understanding your numbers is more important than any marketing tactic. If you're a chiropractor who wants to open additional locations, improve profitability, recruit top talent, build stronger systems, and create a business that can thrive without your constant presence, this episode is packed with practical lessons from someone who has done it at scale. TIMESTAMPS 00:00 Personality Trap Warning 00:27 Meet Dr Dennis Short 01:49 Why Insurance Still Works 04:10 Documentation Beats Audits 06:26 Geography Changes The Model 09:09 Profit Margins And Risk 12:14 Diversify Your Associates 12:52 Systems For 28 Clinics 17:29 Manuals Training And Retention 23:57 Culture Support With Responsibility 28:24 Recruiting In A Shortage 30:20 Pay Plans And New Grad Reality 33:40 Evidence Based Misunderstandings 35:48 Transparent Pay Model 36:19 Associate Recruiting Networks 38:06 Paying Off Student Loans 39:42 Referral Curve Research 42:03 Internal Marketing Systems 45:47 External Marketing Strategy 48:43 Rural Versus City Markets 51:24 Entrepreneurship Execution Grind 55:55 Building A Better Chiro School 01:03:04 KPIs To Run Clinics 01:06:24 Where To Find Dennis 01:08:24 Future Of The Profession CONNECT WITH DR. DENNIS SHORT Faculty Profile: CampbellsvilleFaculty Profile [https://www.campbellsville.edu/campus-life/campus-resources/faculty/dr-dennis-short.html] LinkedIn: Linkedinlinkedin.com/in/dennis-short-5524a023 [https://www.linkedin.com/in/dennis-short-5524a023] KEY TAKEAWAY A successful practice cannot depend entirely on the owner's personality. If your systems, processes, KPIs, and team cannot operate without you, scaling will eventually expose every weakness in the business. The foundation of growth is building a practice that runs on systems—not charisma. ABOUT CHIROX MARKETING We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without relying on social media, visit: ChiroxmarketingChiropractic Marketing Agency for $1M+ Practices | ChiroX [https://www.chiroxmarketing.com/]

He Owns 13 Clinics, 4 Failed: The Rule No One Listens To

What if scaling to multiple clinics isn’t about opening faster… but learning when not to open the next one? In this episode, Allen Miner—owner of 13 clinics across 4 states, chairman of the Ultimate Achievers Club, and founder of Chiro Matchmakers—shares the painful lessons from four failed clinics, the “3-month rule” every chiropractor should follow before opening location #2, and the hiring systems that helped him scale without becoming the bottleneck. If you're serious about multi-location growth, team building, and operational freedom—this episode is required viewing. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit [https://www.chiroxmarketing.com/audit] Allen Miner oversees 13 chiropractic and decompression clinics across four states, runs chiropractic’s largest staffing agency, and leads a mastermind whose members generated over $535M in collective revenue last year. But before building that empire, Allen watched four clinics fail—and those failures became the foundation for everything he teaches today. In this episode, Allen breaks down why most chiropractors open clinic #2 too early, how behavioral assessments transformed his hiring strategy, the exact “AI + offshore VA” system helping him scale leaner and more profitably, and why your first business goal should be creating a clinic that can run without you for 90 days. We also dive deep into email marketing, executive assistants, operational dashboards, EOS, talent retention, and the psychology behind building teams that stay for 10+ years. If you're a chiropractor who wants to scale beyond one clinic, build elite systems, recruit A-players, and create true operational freedom—this episode will save you years of expensive mistakes. TIMESTAMPS: 00:00 Three Month Rule 00:17 Meet Dr Allen Miner 02:05 From Finance to Chiropractic 03:14 Building a Multi Business Empire 06:47 Four Clinics Failed Lessons 08:52 Behavioral Hiring Assessments 13:01 EEOC Safe Personality Testing 15:42 Zone of Genius Leadership 20:04 Integrator COO Tenacity 23:52 AI Hype vs Reality 27:41 Offshore VAs Plus AI 33:03 Stabilizing Staff and Retention 35:33 Scaling With Specialized Roles 37:00 Top Tasks For Virtual Assistants 37:21 Social Media Culture Engine 38:49 Insurance Ops And KPI Tracking 40:25 Phones And Hybrid AI 42:07 Why AI Still Needs Humans 44:23 Vetting Offshore Talent 47:19 What Makes UAC Different 54:09 Traits To Reach Seven Figures 58:37 Email List Growth Strategy 01:03:45 Email List As Long Term Asset 01:06:14 Where To Find Them CONNECT WITH ALLEN MINER: Instagram: https://www.instagram.com/allenrminer/ [https://www.instagram.com/allenrminer/] Website: https://thenationalchiro.com/speaker/allen-miner/ [https://thenationalchiro.com/speaker/allen-miner/] PRO TIP: Before opening your second clinic, leave your current practice for 90 days. If revenue drops, systems break, or your team struggles without you—you’re not ready to scale. Operational independence always comes before expansion. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/ [https://www.chiroxmarketing.com/]

He Dropped $90K/Month in Insurance to Build an All-Cash Pediatric Empire

What if the biggest growth opportunity in chiropractic isn’t better ads… but becoming so specialized that competitors disappear? In this episode, Tony Ebel reveals how he walked away from a million-dollar insurance-based practice, built one of the world’s largest pediatric chiropractic networks, and created a “blue ocean” business model with virtually zero competition. If you want to niche down, scale with associates, and build a practice that outlives you—this is a masterclass. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit [https://www.chiroxmarketing.com/audit] PX Docs founder Tony Ebel built a seven-figure practice in Illinois after initially collecting $80–90K per month from Blue Cross alone—before making the bold decision to shut down insurance entirely and rebuild as a fully cash-based pediatric, prenatal, and family-focused practice. In this episode, Tony breaks down how niching into pediatric chiropractic created a “blue ocean” brand, why he believes waiting-list practices are actually a sign of broken hiring and marketing systems, and the exact associate pipeline he uses—from chiropractic school internships to multi-year leadership development—to recruit and retain elite talent without posting a single job ad. We also dive deep into content marketing, referral systems, long-form media, leadership, team culture, and how his wife Christina helped architect the backend systems that allowed the business to scale far beyond him. If you’re a chiropractor who wants to escape commodity pricing, dominate a niche, build an elite team, and create a practice that scales without becoming the bottleneck—this episode will completely shift how you think about growth. TIMESTAMPS: 00:00 Waitlist Practice Myth 00:26 Show Intro and Guest 01:20 Warm Up and Cadence 02:49 Leaving Insurance Behind 04:27 Insurance Paperwork Reality 07:12 Rules and Pediatric Billing 07:49 Niche Into Blue Ocean 11:00 Niche Must Matter 13:08 Perfect Storm Model 15:13 Clinical Mastery and Trust 19:22 Marketing Beyond Referrals 21:24 Content Marketing Machine 25:18 Long Form Conversion Strategy 27:16 Long Form Still Wins 27:42 Repurposing With AI Tools 28:31 Algorithms And Right Views 30:29 Team And Leadership Shift 32:49 Hiring For A Players 35:20 Associate Pipeline System 38:09 Training To Profit Fast 41:06 Three Year Growth Paths 42:46 Team Removes Bottlenecks 44:42 Christina Behind The Scenes 48:27 Working Genius Breakdown 49:21 Where To Find Tony 51:22 Final Wrap And Mission CONNECT WITH TONY EBEL: Instagram: Instagraminstagram.com/drt.pxkidchiro [https://www.instagram.com/drt.pxkidchiro/] Website: https://pxdocs.com/author/pxtony/ [https://pxdocs.com/author/pxtony/] PRO TIP: Stop trying to be everything to everyone. Tony’s biggest breakthrough came when he committed to one niche, mastered the clinical side deeply, and built content around problems moms were actively searching for. When your market feels deeply understood, marketing stops feeling like selling—and starts feeling like service. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/ [https://www.chiroxmarketing.com/]

Why Adjustments Alone Won't Build a $1M Practice

What happens when a chiropractor stops selling pain relief… and starts selling human optimization? After 30+ years in practice, Dr. David Lipman walked away from insurance, built a fully cash-based membership model, and transformed his clinic into a bio-optimization center where patients don’t just get adjusted—they get younger, stronger, and sharper. If you’ve ever wondered what the future of chiropractic looks like, this episode is your blueprint. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit [https://www.chiroxmarketing.com/audit] David Lipman has been in practice for over 30 years and now leads Physical Evidence Bio-Optimization Center in Boca Raton—a fully cash-based, membership-driven chiropractic practice built around one belief: the adjustment is powerful… but it’s only one piece of the health equation. In this episode, David breaks down why he stopped taking insurance over 12 years ago, how he built predictable recurring revenue through memberships, and why services like red light therapy, cryotherapy, shockwave, oxygen therapy, and the Superhuman Protocol have become core profit centers in his business. We also dive into how he’s using AI to answer calls, follow up with leads 24/7, automate scheduling, and why he believes chiropractors—not medical doctors—are best positioned to lead the biohacking movement. If you’re a chiropractor who wants to escape the “$35 copay hamster wheel,” build recurring revenue, reduce patient volume, and create a premium cash-based practice that scales beyond adjustments… this episode will expand your vision. TIMESTAMPS: 00:00 Adjustments Aren’t Enough 00:50 Meet Dr David Lipman 01:37 Origin Story and First Adjustment 05:28 Chiropractic Meets Biohacking 07:52 Adding Modalities for Growth 12:09 Cash Practice and Value Stack 15:32 Membership Model Breakdown 22:32 What Patients Love Most 26:09 How to Choose New Services 28:01 Wearable Posture Hack 28:22 Selling Whole Body Care 31:25 Executive Performance Programs 33:04 Referral Partner Flywheel 36:16 Meta Ads And Biohacking Shift 37:58 AI Receptionist And Lead Nurture 41:16 GoHighLevel Workflow Stack 43:09 Rapid Fire Marketing Focus 44:51 Business Advice And Exit Strategy 48:01 Biohacking Origin Story 49:59 Wrap Up And Where To Find CONNECT WITH DAVID LIPMAN: Instagram: https://www.instagram.com/physicalevidence.bocaraton/ [https://www.instagram.com/physicalevidence.bocaraton/] Website: https://physicalevidencechiropractic.com/ [https://physicalevidencechiropractic.com/] PRO TIP: Don’t add services just because they’re trendy—David’s rule is simple: use it on yourself first. If a modality genuinely improves your energy, recovery, focus, or performance… it becomes an easy story to tell, an authentic offer to make, and a powerful extension of your brand. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/ [https://www.chiroxmarketing.com/]