SEO's Latest "Revolution" Is 12 Years Old | Chris Malta's EBiz Insider Podcast

SEO's Latest "Revolution" Is 12 Years Old | Chris Malta's EBiz Insider Podcast

I got an email this week from an SEO expert telling me that keywords don't work anymore. Apparently we've entered a brave new era called Entity SEO. Google understands concepts now, not words. Everything we knew is outdated. Better buy the course. I swear this industry reinvents the same wheel more often than a flat tire convention.

How Inventory Predicts Failure | Chris Malta's EBiz Insider Podcast

There's a number sitting in your inventory right now that's telling you exactly when your business is going to implode, and you're not looking at it. It's not your sales count. It's not your traffic. It's not even your profit margin, though that one's trying to warn you too. It's your inventory turn rate, and if you don't know what that is, you're already in trouble.

Free Shipping Kills Sales | Chris Malta's EBiz Insider Podcast

Free shipping is the participation trophy of ecommerce. Everybody thinks they need it because everybody else has it, so they slap "free shipping" on everything and wonder why their profit margins look like a financial crime scene. Spoiler: you just committed it yourself.

The Wrong Competitors | Chris Malta's EBiz Insider Podcast

Most sellers spend their entire lives obsessing over the wrong people. They're watching the big players, copying their moves, and wondering why nothing works. Meanwhile, the actual threat is three steps ahead and laughing because you're too busy staring at Amazon to notice them.

Stop Return Fraud | Chris Malta's EBiz Insider Podcast

Return fraud is the business equivalent of getting punched in the face and then having to apologize for bleeding on someone's fist. You ship a product, the customer uses it, wears it, breaks it, or just changes their mind, and then demands their money back like you're running a free rental service. And because you're terrified of a bad review, you eat the loss and smile through it.