Why Your $5 Cookie Might Be Losing You Money (feat. Gino DiGiovanni & Brian Erickson)

Why Your $5 Cookie Might Be Losing You Money (feat. Gino DiGiovanni & Brian Erickson)

Most business owners set their prices by copying whatever everyone else charges, then wonder why revenue never turns into profit. Gino DiGiovanni, a certified business advisor with the Hamilton County Small Business Development Center (SBDC), breaks down the five numbers that actually determine whether a business survives: startup costs, direct costs, sales volume, overhead, and retail price. Using a ten-cent cookie as the example, he shows how overhead can quietly turn a profitable-looking sale into a losing one without an owner ever noticing. The conversation gets specific fast: how a $100,000 loan changes what a business needs to sell each month, why averaging sales and expenses over a full year beats living paycheck to paycheck, and what to do when an owner realizes they don't want to manage people anymore but are already three years and several employees deep. Gino also explains how the SBDC's free spreadsheet forces owners to confront the exact line item where they're losing money -- something most business owners suspect but can never pin down on their own. Whether you're pricing your first cookie, valuing your time as a creative, or trying to sell a business you built over 20 years, this episode gives you the actual framework instead of the guesswork. Links and Resources: - Connect with Gino DiGiovanni: https://www.linkedin.com/in/ginodigiovanni/ ==================== Subscribe & Listen to more content here: Web: https://www.cincinnatibusinesspodcast.com YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047 Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C ==================== Connect with Brian: LinkedIn: linkedin.com/u/bwerickson Instagram: instagram.com/cincybizpod/ TikTok: tiktok.com/@cincybizpod Facebook: facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== Produced by the Cincinnati Podcast Studio Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Book a Tour Today http://cincinnatipodcaststudio.com/ Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com

What If AI Is Already Writing Your Brand's Story? (feat. Brian McHale & Brian Erickson)

Your brand is already showing up in AI search results — and you probably didn't write any of it. Brian McHale, CEO of Brandience, has watched brands lose control of their narrative to ChatGPT and Gemini not because they said the wrong thing, but because they said nothing specific enough. In this conversation, he explains why staying silent on a topic is no longer an option and what the first step in GEO (Generative Engine Optimization) actually looks like for a small-to-midsize Cincinnati business. McHale also pulls back the curtain on SMRT Study, Brandience's AI-powered synthetic research platform. Built on 18 months of qualitative research best practices, it simulates focus groups using trained AI respondents — giving clients directional insights without a traditional research budget. It isn't just prompting ChatGPT and hoping for the best. It's a marketer-led process with governance baked in at every stage. The thread running through all of it: AI forward, human first. McHale shares how Brandience integrated AI internally for 18 months before touching a client project, why they built an internal AI council, and what "governance" actually means in a creative agency. If you're a Cincinnati business owner wondering how to get your team on board with AI without blowing something up first, this episode gives you a real model to follow. Links and Resources: - Connect with Brian McHale: https://www.linkedin.com/in/bmchale/ ==================== Subscribe & Listen to more content here: Web: https://www.cincinnatibusinesspodcast.com YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047 Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C ==================== Connect with Brian: LinkedIn: linkedin.com/u/bwerickson Instagram: instagram.com/cincybizpod/ TikTok: tiktok.com/@cincybizpod Facebook: facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== Produced by the Cincinnati Podcast Studio Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Book a Tour Today http://cincinnatipodcaststudio.com/ Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com === TAGS === Brian McHale, Brandience, Cincinnati marketing, AI in marketing, generative engine optimization, GEO vs SEO, brand strategy, AI governance, synthetic research, Smart Study, social media discovery, Cincinnati business, marketing agency Cincinnati, decision making marketing, AI forward human first

Why He Walked Away From $14 Million to Protect User Data

Every investor wanted the same thing from John Cavanaugh's student networking platform — sell ads, harvest the data, print money. When he said no, they told him he wasn't fit to run the company. He walked away from $14 million in buyout offers and shut it down rather than hand vulnerable college students' mental health data to the highest bidder. That decision became the foundation for everything he's building now. John is the Executive Director and Privacy Evangelist at The Plunk Foundation — a Cincinnati-based nonprofit that started by helping underfunded organizations build real data privacy programs and is now building open-source tools to help social service agencies coordinate without putting the people they serve at risk. Domestic violence survivors, human trafficking victims, people hiding from abusers — these are the people who pay the highest price when privacy fails. And right now, most nonprofits have no idea how exposed they are. The conversation goes deep on why the US is a decade behind Europe on data rights, how investors think about your users' data (it's not the way you'd hope), how fuzzy logic and explainable AI might be the answer to the black-box AI accountability problem, and what entrepreneurs need to do right now to stop collecting data they don't need. If your business touches customer data — and every business does — this episode will change how you think about it. Links and Resources: - Connect with John Cavanaugh: https://www.linkedin.com/in/privacy-evangelist/ ==================== Subscribe & Listen to more content here: Web: https://www.cincinnatibusinesspodcast.com YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047 Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C ==================== Connect with Brian: LinkedIn: linkedin.com/u/bwerickson Instagram: instagram.com/cincybizpod/ TikTok: tiktok.com/@cincybizpod Facebook: facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== Produced by the Cincinnati Podcast Studio Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Book a Tour Today http://cincinnatipodcaststudio.com/ Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com === TAGS === data privacy, digital privacy rights, nonprofit technology, Plunk Foundation, Cincinnati entrepreneur, startup ethics, data brokers, GDPR, data minimization, explainable AI, fuzzy logic, investor pressure, social services technology, privacy evangelist, John Cavanaugh

Is Your Business One Complaint Away From a Union Vote? (feat. Kathy Carnes & Brian Erickson)

What does it actually take for employees to unionize, and what can business owners legally do about it? In this episode, Brian sits down with Kathy Carnes, labor-management attorney and professor at Northern Kentucky University, who has spent her entire career on both sides of the union debate. From running elections at the National Labor Relations Board to representing companies against unfair labor practice charges, Kathy brings a rare, balanced perspective that most business owners never get to hear. Kathy breaks down the real mechanics of union organizing, including what constitutes an unfair labor practice, why companies sometimes cross the line out of fear, and what the consequences look like. She shares some jaw-dropping real-world stories, like a company president surveilling a union meeting from a Subway parking lot, and a business that threatened to shut down rather than let a union win. More importantly, she explains what the research and her 20-plus years of experience consistently show: the businesses least likely to unionize are the ones that communicate openly and treat every employee with consistency and fairness. The conversation also gets into alternative dispute resolution, including the difference between binding arbitration and non-binding mediation, and how the ADR Center at NKU is training the next generation of workplace mediators. Kathy also gives a behind-the-scenes look at the 43-year-old Lumen Cheesy Labor-Management Conference, which brings union reps and company attorneys into the same room to find common ground. If you manage people, this episode will change how you think about the relationship between leadership and labor. ==================== Subscribe & Listen to more content here: * Web: https://www.cincinnatibusinesspodcast.com * YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB * Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047 * Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C =================== Connect with Brian: * LinkedIn: linkedin.com/u/bwerickson * Instagram: instagram.com/cincybizpod/ * TikTok: tiktok.com/@cincybizpod * Facebook: facebook.com/people/Cincinnati-Business-Podcast/ * Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== * Produced by the Cincinnati Podcast Studio * Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies * video podcast production so you can just show up and share your message, creating true fans * while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? * Book a Tour Today http://cincinnatipodcaststudio.com/ * Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com

What Do Great Leaders Do When Growth, Burnout, and Layoffs Collide?

What do you do when you know it’s time to change, but you are not sure what the next move should be?In this episode of the Cincinnati Business Podcast, Brian Erickson sits down with Kurt Kersey to talk about reinvention, entrepreneurship, leadership, burnout, faith, and what it looks like to keep moving forward when business gets hard. Kurt shares the story of leaving a comfortable career, building something of his own, and navigating the emotional weight of growth, pressure, and hard decisions.This conversation is especially valuable for entrepreneurs, CEOs, marketers, thought leaders, podcasters, content creators, and business owners in Greater Cincinnati and Northern Kentucky who are trying to grow their brand, lead well, and make smart decisions in seasons of uncertainty.If you care about thought leadership, personal branding, business growth, communication, leadership, and building trust through your story, this episode is packed with practical insight.Links and Resources:Connect with Kurt Kersey on LinkedIn: https://www.linkedin.com/in/kurtkersey====================Subscribe & Listen to more content here:Web: ⁠https://www.cincinnatibusinesspodcast.com⁠YouTube: ⁠https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047⁠Spotify: ⁠https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C⁠====================Connect with Brian:LinkedIn: ⁠linkedin.com/u/bwerickson⁠Instagram: ⁠instagram.com/cincybizpod/⁠TikTok: ⁠tiktok.com/@cincybizpod⁠Facebook: ⁠facebook.com/people/Cincinnati-Business-Podcast/⁠Spotify: ⁠open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ⁠====================Produced by the Cincinnati Podcast StudioCreating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast?Book a Tour Today ⁠http://cincinnatipodcaststudio.com/⁠Learn more about the Cincinnati Podcast Studio: ⁠https://cincinnatipodcaststudio.com