Coastlines to Cranes
Shandon goes behind the scenes at Signature Sound Studios with Luis Arteaga and Miguel Rosales, the team helping capture the conversations and stories of the members and community partners featured on Coastlines to Cranes. From a 35-year studio legacy to the rise of podcasts, video, AI, and social media, this episode explores how stories are shaped, shared, and built for the audiences that need them most. Luis shares how Signature Sound has adapted through decades of change in the recording and production world, while Miguel brings a next-generation perspective on marketing, content creation, and building community online. Key Takeaways * The businesses that last are the ones that evolve. Adapting to new technology, new audiences, and new forms of content can create new opportunities. * Great content is not just about cameras, gear, or going viral. It is about knowing your audience and creating a real connection. * For contractors and San Diego businesses, BTS storytelling can help communicate culture, build loyalty, and increase retention by giving audiences a stronger reason to stay connected. Guest Resources: Signature Sound Studios: SignatureSound.com [https://signaturesound.com/]Instagram: @signature.sound.studios [https://www.instagram.com/signature.sound.studios/]Miguel Rosales: @meitii_miguel [https://www.instagram.com/meitii_miguel/] Want to ask Shandon anything? Connect on LinkedIn [https://www.linkedin.com/in/shandonharbour/] Follow ABC San Diego on Instagram [https://www.instagram.com/abcsandiego/], X [https://x.com/abc_sandiego], Facebook [https://www.facebook.com/ABCSanDiego/], LinkedIn [https://www.linkedin.com/company/18467830/], and YouTube [https://www.youtube.com/@ABCSanDiego] Be a guest: Submit Here! [https://forms.office.com/r/hgLZ02MHbw]
40 episodios
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