Joe Sorrentino on Cost Effectiveness: Coatings vs Single-Ply

Before You Restore: Your Guide to Success

In this CoatingsCast™, Megan Ellsworth sits down with Johnny Walker from APOC/ICP to examine why roof restoration is rapidly gaining traction as a cost-effective alternative to full replacement. From the contractor's perspective, Johnny breaks down what really matters during a roof assessment, including key indicators of whether a system is a good candidate for restoration and the red flags to watch for. The conversation also explores how restoration delivers both immediate savings and long-term value for building owners, along with how product selection and coating technology directly impact performance. Contractors will walk away with practical insights on how to position restoration services, communicate value to customers and unlock new growth opportunities. Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Learn more about (ICP Group) here! (https://www.rooferscoffeeshop.com/directory/icp-group) Follow Us! https://www.facebook.com/CoatingsCoffeeShop https://twitter.com/CoatingsCS https://www.linkedin.com/company/coatingscoffeeshop/ https://www.instagram.com/coatingscoffeeshop/ https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw https://www.tiktok.com/@coatingscoffeeshop https://www.coatingscoffeeshop.com/rss #ICPGroup #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration

CCS Influencer Joe Sorrentino - May 2026

This month's question: * Why fluid-applied systems demand specialized training * Manufacturer-led training programs and certifications * Gaps in industry-wide installer accreditation Learn More at https://www.coatingscoffeeshop.com/ [https://www.coatingscoffeeshop.com/] Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up [https://www.coatingscoffeeshop.com/sign-up] Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up [https://www.rooferscoffeeshop.com/rcs-club-sign-up] Follow Us! https://www.facebook.com/CoatingsCoffeeShop [https://www.facebook.com/CoatingsCoffeeShop] https://twitter.com/CoatingsCS [https://twitter.com/CoatingsCS] https://www.linkedin.com/company/coatingscoffeeshop/ [https://www.linkedin.com/company/coatingscoffeeshop/] https://www.instagram.com/coatingscoffeeshop/ [https://www.instagram.com/coatingscoffeeshop/] https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw [https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw] https://www.tiktok.com/@coatingscoffeeshop [https://www.tiktok.com/@coatingscoffeeshop] https://www.coatingscoffeeshop.com/rss [https://www.coatingscoffeeshop.com/rss] #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration

Software, Collaboration and the Alchemy of Getting It Done

In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Karen Edwards for a one-of-a-kind webinar dissecting how Dataforma's radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear feedback from the other side of the table and implemented it in real time. Bypassing the red tape, Dataforma demonstrates that by bringing contractors directly into development, software providers can create a user experience that is greater than the sum of its parts. Join us for this case study of what is possible when people passionate about the industry get under the same roof to problem solve. Learn More at https://www.coatingscoffeeshop.com/ [https://www.coatingscoffeeshop.com/] Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up [https://www.coatingscoffeeshop.com/sign-up] Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up [https://www.rooferscoffeeshop.com/rcs-club-sign-up] Learn more about DataForma here! https://www.coatingscoffeeshop.com/directory/dataforma Follow Us! https://www.facebook.com/CoatingsCoffeeShop [https://www.facebook.com/CoatingsCoffeeShop] https://twitter.com/CoatingsCS [https://twitter.com/CoatingsCS] https://www.linkedin.com/company/coatingscoffeeshop/ [https://www.linkedin.com/company/coatingscoffeeshop/] https://www.instagram.com/coatingscoffeeshop/ [https://www.instagram.com/coatingscoffeeshop/] https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw [https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw] https://www.tiktok.com/@coatingscoffeeshop [https://www.tiktok.com/@coatingscoffeeshop] https://www.coatingscoffeeshop.com/rss [https://www.coatingscoffeeshop.com/rss] #DataForma #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration

CCS Influencer Will Lorenz - May 2026

This month's question: * Why fluid-applied systems demand specialized training * Manufacturer-led training programs and certifications * Gaps in industry-wide installer accreditation Learn More at https://www.coatingscoffeeshop.com/ [https://www.coatingscoffeeshop.com/] Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up [https://www.coatingscoffeeshop.com/sign-up] Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up [https://www.rooferscoffeeshop.com/rcs-club-sign-up] Follow Us! https://www.facebook.com/CoatingsCoffeeShop [https://www.facebook.com/CoatingsCoffeeShop] https://twitter.com/CoatingsCS [https://twitter.com/CoatingsCS] https://www.linkedin.com/company/coatingscoffeeshop/ [https://www.linkedin.com/company/coatingscoffeeshop/] https://www.instagram.com/coatingscoffeeshop/ [https://www.instagram.com/coatingscoffeeshop/] https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw [https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw] https://www.tiktok.com/@coatingscoffeeshop [https://www.tiktok.com/@coatingscoffeeshop] https://www.coatingscoffeeshop.com/rss [https://www.coatingscoffeeshop.com/rss] #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration

Joe Sorrentino on Cost Effectiveness: Coatings vs Single-Ply

In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance, sustainability goals and the unique "personality" of each roof. From material shortages and insurance trends to renewable warranties and asset management strategies, this conversation offers practical insight for making smarter roofing decisions in today's market. Learn More at https://www.coatingscoffeeshop.com/ [https://www.coatingscoffeeshop.com/] Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up [https://www.coatingscoffeeshop.com/sign-up] Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up [https://www.rooferscoffeeshop.com/rcs-club-sign-up] Learn more about Joe Sorrentino here! https://www.coatingscoffeeshop.com/directory/joe-sorrentino-ccs-influencer [https://www.coatingscoffeeshop.com/directory/joe-sorrentino-ccs-influencer] Follow Us! https://www.facebook.com/CoatingsCoffeeShop [https://www.facebook.com/CoatingsCoffeeShop] https://twitter.com/CoatingsCS [https://twitter.com/CoatingsCS] https://www.linkedin.com/company/coatingscoffeeshop/ [https://www.linkedin.com/company/coatingscoffeeshop/] https://www.instagram.com/coatingscoffeeshop/ [https://www.instagram.com/coatingscoffeeshop/] https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw [https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw] https://www.tiktok.com/@coatingscoffeeshop [https://www.tiktok.com/@coatingscoffeeshop] https://www.coatingscoffeeshop.com/rss [https://www.coatingscoffeeshop.com/rss] #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration