How to build a website that actually converts with Laura Robinson

"Being a business owner is like a crash course in personal development" | Emma Mills founder of MiPA

Are you thinking about hiring a Virtual Assistant (VA) or an Executive Assistant (EA) to help scale your business? Then this episode is a must-listen! I sat down with Emma Mills, the founder of MiPA—an award-winning virtual PA and live call answering service team. We dive deep into her inspiring journey of entrepreneurship, exploring how she successfully managed scaling a business from a one-woman show to managing a team of over 20 people. Emma shares invaluable, actionable advice on when to hire a virtual assistant, the essential steps to take before bringing an outsourcing partner on board, and top productivity tips for entrepreneurs to help you reclaim your time and stay on top of your game. Key Takeaways From This Episode: * The Entrepreneurial Journey: How Emma grew MiPA from a solo venture into an award-winning agency. * VA vs. EA: Understanding the different types of administrative support and finding the right fit for your business needs. * Signs It’s Time to Outsource: How to recognise the tipping point where hiring a virtual personal assistant makes financial and operational sense. * Pre-Hiring Checklist: The exact steps you need to take to prepare your business before onboarding remote support. * Time Management & Productivity: Practical habits to streamline your daily workflow and avoid burnout. Connect with Emma Mills & MiPA: * Website: https://mi-pa.co.uk/ [https://mi-pa.co.uk/]  * LinkedIn: https://www.linkedin.com/in/emmamipa/ [https://www.linkedin.com/in/emmamipa/] * Instagram: https://www.instagram.com/emmamipa/ [https://www.instagram.com/emmamipa/]  * Emma’s podcast ‘Focus on the fun stuff’: https://kite.link/fotfs [https://kite.link/fotfs]  Enjoyed this episode? Don't forget to subscribe, rate, and leave a review! Share this episode with a fellow business owner who is ready to transition from overwhelmed to organised with smart outsourcing. Starting and scaling a business can feel overwhelming, where do you begin, how do you grow, and who do you turn to for guidance? The Female Founder is a community driven learning platform and we are here to support you through every step of your entrepreneurial journey. To join The Female Founder membership visit our website and use code CFFPOD20 for 20% off your first month https://www.thefemalefounder.co.uk [https://www.thefemalefounder.co.uk]  To get 90% off Xero for 6 months head to https://referrals.xero.com/jmppz4jhgg0a-nx0cim [https://referrals.xero.com/jmppz4jhgg0a-nx0cim]   The coffee is delivered to us courtesy of VexCoffee.com which the UK’s freshest coffee discovery club, every month they expertly handpick two small independent coffee roasters for you to explore. They have been kind enough to give our listeners 25% off your first box using the code FEMALEFOUNDER or using the link: https://vexcoffee.com/female-founder [https://vexcoffee.com/female-founder]  The podcast is brought to you by Northern Media Company https://www.northernmediaco.co.uk [https://www.northernmediaco.co.uk]

How to build a brand people are obsessed with - Kierian Cameron

In this episode, we’re diving into the world of Kierian Cameron, who took a wild career path—think everything from FBI romance (yes, really!) to founding a pioneering print-only media brand. We’re peeling back the layers on the psychology of "cult brands" and why building a deep-rooted community matters way more than just having a pretty logo. Kierian breaks down why you need a solid strategy and positioning in place before you even touch your visual identity, plus she shares some high-level secrets on sensory branding—including how things like scent and emotion can make your brand totally unforgettable. Whether you’re a female founder looking to stand out or just obsessed with the art of storytelling, this conversation is packed with practical advice on building a brand that’s authentic, tangible, and full of heart in our noisy digital world. Kierian is offering our listeners a mysterious discount to join the cult. Use ‘COFFEEWITHACULTFOUNDER’ at https://brandcult.uk [https://brandcult.uk] on either a subscription or a one-off issue.  Find Kierian on LinkedIn: https://www.linkedin.com/in/envoytocultleader/ [https://www.linkedin.com/in/envoytocultleader/] Find Brand Cult on Instagram: https://www.instagram.com/brand.cultuk/ [https://www.instagram.com/brand.cultuk/] If you want to work with Kierian on branding visit: https://www.instagram.com/houseofcultbrands/ [https://www.instagram.com/houseofcultbrands/]  Starting and scaling a business can feel overwhelming, where do you begin, how do you grow, and who do you turn to for guidance? The Female Founder is a community driven learning platform and we are here to support you through every step of your entrepreneurial journey. To join The Female Founder membership visit our website and use code CFFPOD20 for 20% off your first month https://www.thefemalefounder.co.uk [https://www.thefemalefounder.co.uk]  To get 90% off Xero for 6 months head to https://referrals.xero.com/jmppz4jhgg0a-nx0cim [https://referrals.xero.com/jmppz4jhgg0a-nx0cim]   The coffee is delivered to us courtesy of VexCoffee.com which the UK’s freshest coffee discovery club, every month they expertly handpick two small independent coffee roasters for you to explore. They have been kind enough to give our listeners 25% off your first box using the code FEMALEFOUNDER or using the link: https://vexcoffee.com/female-founder [https://vexcoffee.com/female-founder]  The podcast is brought to you by Northern Media Company https://www.northernmediaco.co.uk [https://www.northernmediaco.co.uk]

How to build a website that actually converts with Laura Robinson

In the world of digital marketing, one question looms large: How can you effectively convert website visitors into paying customers? In this episode, we explore how to turn a beautifully designed website into one that makes money. This week's guest Laura Robinson is the founder and CRO specialist at Web + Flo. Laura works with eCom businesses to take their websites from ordinary to iconic. Find out more about Laura and Web + Flo:https://www.linkedin.com/in/laurajrobinson1/https://webandflo.co.uk/https://www.instagram.com/web.and.flohttps://webandflo.beehiiv.com/subscribe Starting and scaling a business can feel overwhelming, where do you begin, how do you grow, and who do you turn to for guidance? The Female Founder is a community driven learning platform and we are here to support you through every step of your entrepreneurial journey. To join The Female Founder membership visit our website and use code CFFPOD20 for 20% off your first month https://www.thefemalefounder.co.uk To get 90% off Xero for 6 months head to https://referrals.xero.com/jmppz4jhgg... The coffee is delivered to us courtesy of VexCoffee.com which the UK’s freshest coffee discovery club, every month they expertly handpick two small independent coffee roasters for you to explore. They have been kind enough to give our listeners 25% off your first box using the code FEMALEFOUNDER or using the link: https://vexcoffee.com/female-founder The podcast is brought to you by Northern Media Company https://www.northernmediaco.co.uk

As British people we find it awkward to talk about money with Tarnia Elsworth

In this episode, we explore the journey of a female financial advisor and football club director Tarnia Ellsworth, emphasising authenticity, community, and financial empowerment for women. Discover insights on career transitions, building a business aligned with personal values, and practical tips on pension planning and financial management. Find Tarnia on LinkedIn: https://www.linkedin.com/in/tarniaelsworth/ Learn more about TP Financial Solutions: https://www.tpfinancialsolutions.co.uk Starting and scaling a business can feel overwhelming, where do you begin, how do you grow, and who do you turn to for guidance? The Female Founder is a community driven learning platform and we are here to support you through every step of your entrepreneurial journey. To join The Female Founder membership visit our website and use code CFFPOD20 for 20% off your first month https://www.thefemalefounder.co.uk To get 90% off Xero for 6 months head to https://referrals.xero.com/jmppz4jhgg0a-nx0cim The coffee is delivered to us courtesy of VexCoffee.com which the UK’s freshest coffee discovery club, every month they expertly handpick two small independent coffee roasters for you to explore. They have been kind enough to give our listeners 25% off your first box using the code FEMALEFOUNDER or using the link: https://vexcoffee.com/female-founder The podcast is brought to you by Northern Media Company https://www.northernmediaco.co.uk

Building a global social enterprise HASSL with Amy Watson

In this exclusive interview with Amy Watson, founder of Hassl that tackles sexual harassment at its root, we talk about her journey building a global social enterprise. Amy is one of very few women who studied entrepreneurship at university, she speaks about her journey being in a male dominated world and how she struggled with self confidence. To learn more about what Hassl does visit: https://hassl.uk The Female Founder and Hassl are hosting an event on the 20th of April in Manchester City Centre all about building a better world for women in business. Buy your tickets here: https://www.eventbrite.com/e/the-balanced-founder-a-nervous-system-approach-to-preventing-burnout-tickets-1984539579304?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Starting and scaling a business can feel overwhelming, where do you begin, how do you grow, and who do you turn to for guidance? The Female Founder is a community driven learning platform and we are here to support you through every step of your entrepreneurial journey. To join The Female Founder membership visit our website and use code CFFPOD20 for 20% off your first month https://www.thefemalefounder.co.uk To get 90% off Xero for 6 months head to https://referrals.xero.com/jmppz4jhgg0a-nx0cim The coffee is delivered to us courtesy of VexCoffee.com which the UK’s freshest coffee discovery club, every month they expertly handpick two small independent coffee roasters for you to explore. They have been kind enough to give our listeners 25% off your first box using the code FEMALEFOUNDER or using the link: https://vexcoffee.com/female-founder The podcast is brought to you by Become Content www.becomecontent.co.uk