#6 Growing Your Online Brand and Building Healthy Relationships with Social Media with Kayla from Socials for Salons

#6 Growing Your Online Brand and Building Healthy Relationships with Social Media with Kayla from Socials for Salons

In this episode of The Collective Podcast, our host welcomes the inspiring Kayla Ziegich from Socials for Salons. Kayla shares her journey from owning a beauty studio to becoming a social media strategist and educator. She discusses the importance of building genuine relationships with followers, the pitfalls of obsessing over follower counts, and how beauty professionals can create a healthy relationship with social media. Kayla also introduces her innovative "What to Post" cards, designed to help salon owners easily create compelling content. * [06:42] - Welcome back to the Collective Podcast with special guest Kayla Ziegich from Socials for Salons. * [07:02] - Kayla discusses her journey from beauty studio owner to social media educator. * [07:46] - Kayla’s mission: Helping beauty professionals harness the power of social media. * [08:06] - The importance of building community over chasing likes and followers. * [08:23] - Kayla’s industry journey and how she found her passion in social media marketing. * [09:05] - Transitioning from beauty therapy to social media education and strategy. * [11:19] - Introduction to “What to Post” cards – A tool for salon owners to simplify content creation. * [14:49] - The need for strategy in social media content and how Kayla’s cards help align content with business goals. * [16:22] - Discussion on the unhealthy focus on follower counts and its impact on mental health. * [18:19] - The power of small, engaged audiences and building brand advocates. * [20:29] - The importance of community and brand advocacy over large follower numbers. * [23:07] - The mental health impact of chasing followers and the importance of self-worth beyond social media.   If you loved this episode, take a screenshot and tag us in your stories! We love seeing what episode resonates deeply with you!! 🔥  Join our  Collective Voice Event Waitlist for our 2025 Tour waitlist here: https://www.kailahlee.co/collective-voice-waitlist-australian-tour [https://www.kailahlee.co/collective-voice-waitlist-australian-tour] 🔥 Follow the Collective Voice https://www.instagram.com/thecollectivevoice_/ [https://www.instagram.com/thecollectivevoice_/] 🔥 Connect with Renee Salon Society https://www.instagram.com/salonsocietyaus/ [https://www.instagram.com/salonsocietyaus/] 🔥 Connect with Kailah Lee https://www.instagram.com/thekailahlee/ [https://www.instagram.com/thekailahlee/] 🔥 Connect with our incredible guest Kayla from Socials for Salons https://www.instagram.com/socialsforsalons/ [https://www.instagram.com/socialsforsalons/] See you in the next episode, Kailah and Renee x

#4 Mastering NLP and Growth Mindset with Louise May from Mocha Group

In this episode, we dive deep into the transformative power of Neuro-Linguistic Programming (NLP) and how it can be applied in personal and business contexts. Our guest shares her journey of becoming a certified NLP practitioner during the challenges of COVID-19, the profound impact it had on her personal life, and how she has integrated these techniques into her coaching and mentoring practices. The discussion also touches on the importance of communication in relationships, especially in the workplace, and how understanding different learning styles can lead to better team management and business outcomes.   * [00:07:45] - Introduction to NLP: The guest shares her initial attraction to NLP, driven by personal struggles during COVID-19, and how it became a pivotal tool in managing her mental and emotional health.d * [00:08:12] - The Impact of COVID-19: Detailed discussion on the challenges faced during COVID-19, including running a salon in Port Melbourne, dealing with lockdowns, staffing issues, and the toll it took on mental health. * [00:09:17] - Discovering NLP: How the guest was introduced to NLP by her coach, an NLP master, and how it helped her understand and manage her emotional responses during difficult times. * [00:10:00] - NLP and Personal Growth: Explanation of how NLP addresses behaviors, belief systems, and childhood experiences that shape our reactions and decisions in adulthood. * [00:11:09] - Applying NLP in Business: Insights into how the guest began using NLP techniques in her mentoring practice, helping clients overcome procrastination, overwhelm, and other personal issues that affect business performance. * [00:11:42] - NLP as a Game Changer: The guest passionately advocates for the benefits of NLP, particularly for parents, business coaches, and business owners, highlighting its transformative impact on personal and professional life. * [00:12:49] - NLP's Ripple Effect: Discussion on how personal growth through NLP leads to positive changes in relationships with children, clients, and others, emphasizing the broader impact of self-awareness and emotional intelligence. * [00:13:42] - Compassion and Understanding: The importance of compassion and understanding in relationships, particularly in leadership roles, and how NLP can help shift perspectives from judgment to empathy. * [00:14:20] - Managing Emotional Reactions: Strategies for managing emotional reactions, understanding others' behaviors, and the significance of not taking others' actions personally. * [00:16:17] - Communication Strategies: The guest discusses how NLP provides strategies for effective communication and how these can be used to shift client behaviors and achieve better results. * [00:17:14] - Understanding Learning Styles: The importance of understanding different learning styles in teams and how tailoring communication to these styles can lead to improved performance and retention. * [00:19:23] - Applying NLP in Parenting: How NLP techniques are also applicable in parenting, helping to understand and communicate more effectively with children. * [00:21:35] - NLP and Decision-Making: Discussion on the development of the frontal lobe and its implications for decision-making, particularly in younger individuals, and how understanding this can improve task management in teams.   If you loved this episode, take a screenshot and tag us in your stories! We love seeing what episode resonates deeply with you!! 🔥  Join our  Collective Voice Event Waitlist for our 2025 Tour waitlist here: https://www.kailahlee.co/collective-voice-waitlist-australian-tour [https://www.kailahlee.co/collective-voice-waitlist-australian-tour] 🔥 Follow the Collective Voice https://www.instagram.com/thecollectivevoice_/ [https://www.instagram.com/thecollectivevoice_/] 🔥 Connect with Renee Salon Society https://www.instagram.com/salonsocietyaus/ [https://www.instagram.com/salonsocietyaus/] 🔥 Connect with Kailah Lee https://www.instagram.com/thekailahlee/ [https://www.instagram.com/thekailahlee/] 🔥 Connect with our incredible guest Louise May https://www.instagram.com/louise_mochagroup/ [https://www.instagram.com/louise_mochagroup/] See you in the next episode, Kailah and Renee x

#3 Navigating Growth, Overwhelm, and Success with Renee, Founder of Salon Society and Co-Founder of Collective Voice

In this episode of The Collective Podcast, we dive deep into the journey of Renee, co-founder of Salon Society. From balancing motherhood with a FIFO (Fly-In-Fly-Out) husband to planning a significant family trip to Italy, Renee shares the real and raw aspects of her life and business. We explore how she manages overwhelm, her passion for travel, the sacrifices she’s made to achieve her goals, and the importance of conscious choices in creating the life she desires.   * 00:00 - 00:10 | Welcome: Introduction to today's guest, Renee, co-founder of Salon Society. * 00:10 - 00:19 | Introduction: Renee shares her initial thoughts on being asked to speak about herself. * 00:19 - 00:55 | Personal Life: Renee talks about being a mother of two young children and balancing life with a FIFO husband. * 00:55 - 01:34 | Definition of Success: Discussing what success looks like for Renee, including family time and business growth. * 01:34 - 01:53 | Upcoming Travel: Renee shares her excitement about an upcoming 10-year wedding anniversary trip to Italy. * 01:53 - 02:23 | Pre-Departure Challenges: Renee opens up about the overwhelming tasks and emotions she is navigating as she prepares for the trip. * 02:23 - 03:01 | Business Overwhelm: A candid discussion on the challenges of managing a thriving business while feeling overwhelmed. * 03:01 - 04:17 | Work-Life Balance: Balancing personal goals with professional commitments, including Renee's travel and exercise plans. * 04:17 - 05:01 | Managing Stress: Renee shares her methods for managing stress, including dancing with her kids and shifting energy. * 05:01 - 05:49 | Push-Pull of Responsibilities: The tension between being close to a goal yet feeling far away due to remaining tasks. * 05:49 - 06:31 | Behind the Glamour: The realities behind what may seem glamorous on social media, including sacrifices made for success. * 06:31 - 07:20 | Public Perception vs. Reality: The misconceptions people have about success and the hard work it requires. * 07:20 - 08:02 | The Sacrifices Made: Renee talks about the sacrifices, including personal time and spending habits, that have led to her current success. * 08:02 - 09:14 | Planning for Italy: How Renee and her family planned and saved for their Italy trip, making conscious financial decisions. * 09:14 - 10:28 | Conscious Choices: The importance of making empowered choices that align with long-term goals. * 10:28 - 11:46 | Reflecting on Marriage: Renee reflects on her marriage, including her husband’s wish to elope and their decision to renew their vows. * 11:46 - 12:29 | Passion for Photography: The motivation behind renewing their vows and capturing the moment with a professional photographer. * 12:29 - 13:38 | Love for Travel: Renee discusses her passion for travel, including her previous life in Toronto and the excitement of her upcoming trip. * 13:38 - 14:47 | Career Background: From working in a salon in Toronto to becoming a business consultant for Kevin Murphy, Renee outlines her career journey. * 14:47 - 15:25 | Birth of Salon Society: How Renee’s observations of salons struggling with social media led to the creation of Salon Society. * 15:25 - 15:38 | Conclusion: Wrapping up Renee’s story and journey.   If you loved this episode, take a screenshot and tag us in your stories! We love seeing what episode resonates deeply with you!! 🔥  Join our  Collective Voice Event Waitlist for our 2025 Tour waitlist here: https://www.kailahlee.co/collective-voice-waitlist-australian-tour [https://www.kailahlee.co/collective-voice-waitlist-australian-tour] 🔥 Follow the Collective Voice https://www.instagram.com/thecollectivevoice_/ [https://www.instagram.com/thecollectivevoice_/] 🔥 Connect with Renee Salon Society https://www.instagram.com/salonsocietyaus/ [https://www.instagram.com/salonsocietyaus/] 🔥 Connect with Kailah Lee https://www.instagram.com/thekailahlee/ [https://www.instagram.com/thekailahlee/] See you in the next episode, Renee and Kailah x

#2 Deep AF Breakthroughs in the Barber Business, Mindset and Skillset with Eoin and Leigh from One Zero One Education

In this episode of The Collective Podcast, we are thrilled to welcome Eoin and Leigh from One Zero One Education. Together, they share insights on their unique approach to coaching, focusing on personal growth, mindset, and the deeper meaning of financial success. Join us as we explore the journey of transformation, vulnerability in the industry, and the importance of personal branding. * 0:48 - 1:10 – Discussion on the importance of skill set, mindset, and its impact on business success. * 2:04 - 2:35 – The significance of sharing personal stories on social media and showing the journey behind success. * 2:35 - 2:55 – Importance of vulnerability in coaching and how it helps clients feel connected and supported. * 2:55 - 3:20 – Eoin and Leigh’s experience meeting at a hair competition and how their connection grew from there. * 3:20 - 3:47 – Discussion on the deeper work required for personal transformation and its effect on business growth. * 3:47 - 4:12 – Leigh shares how finding like-minded individuals has been pivotal in their journey. * 4:12 - 4:43 – Eoin talks about the mix of readiness among attendees for deeper conversations in their classes. * 4:43 - 5:11 – The approach of meeting clients where they are and providing a transformative experience in their education. * 5:11 - 5:30 – Leigh shares insights about the importance of the price point in qualifying clients for their courses. * 5:30 - 5:57 – Eoin discusses the significance of emotional intelligence in reading the room during classes. * 5:57 - 6:22 – The power of embodying the message they share and how it affects attendees’ learning experiences. * 6:22 - 6:40 – Reflection on an attendee’s question about whether it’s exhausting to maintain their level of engagement. * 6:40 - 7:00 – Conclusion and final thoughts on the importance of being authentic in personal branding.   If you loved this episode, take a screenshot and tag us in your stories! We love seeing what episode resonates deeply with you!! 🔥  Join our  Collective Voice Event Waitlist for our 2025 Tour waitlist here: https://www.kailahlee.co/collective-voice-waitlist-australian-tour [https://www.kailahlee.co/collective-voice-waitlist-australian-tour] 🔥 Follow the Collective Voice https://www.instagram.com/thecollectivevoice_/ [https://www.instagram.com/thecollectivevoice_/] 🔥 Connect with Renee Salon Society https://www.instagram.com/salonsocietyaus/ [https://www.instagram.com/salonsocietyaus/] 🔥 Connect with Kailah Lee https://www.instagram.com/thekailahlee/ [https://www.instagram.com/thekailahlee/] 🔥 Connect with our incredible guest Leigh Winsor https://www.instagram.com/leighwinsor/ [https://www.instagram.com/leighwinsor/] 🔥 Connect with our incredible guest Eoin McCarthy https://www.instagram.com/eoinmccarthyhair/ [https://www.instagram.com/eoinmccarthyhair/] 🔥 Connect with both Eoin and Leigh from One Zero One Education here https://www.instagram.com/onezeroone.education/ [https://www.instagram.com/onezeroone.education/] See you in the next episode, Kailah and Renee x

#1 Welcome to The Collective Podcast

Welcome to The Collective Podcast. We're your hosts Kailah and Renee, Co-founders of the Collective Voice. Join us as we share our journey of creating an event for the hair, beauty and bridal industry that stemmed from one simple DM message. In this episode we share how the Collective became a thing, and what the Collective stands for, and why this is important for our industry. No single person is the same, and we aim to bring people together to break the barriers between community and competition. Discover how we strive to create a safe industry space and celebrate individual uniqueness, and the power of unconditional love and support in our collective mission. 00:00 Connection and Event Creation 03:42 Breaking Barriers and Craving Connection 10:50 Finding Industry Buddies 14:32 Embracing Uniqueness and Authenticity 🔥 Join our Collective Voice Event Waitlist for our 2025 Tour waitlist here: https://www.kailahlee.co/collective-voice-waitlist-australian-tour [https://www.kailahlee.co/collective-voice-waitlist-australian-tour] 🔥 Follow the Collective Voice https://www.instagram.com/thecollectivevoice_/ [https://www.instagram.com/thecollectivevoice_/] 🔥 Connect with Renee Salon Society https://www.instagram.com/salonsocietyaus/ [https://www.instagram.com/salonsocietyaus/] 🔥 Connect with Kailah Lee https://www.instagram.com/thekailahlee/ [https://www.instagram.com/thekailahlee/] Kailah and Renee x