How a Conversion Copywriter Captures Your Authentic Brand Voice

3 Website Copywriting Changes I Made for Google Algorithm 2026

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now? And how can I incorporate this for website copywriting for my clients? Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing deep-dive content. These affect how your business gets found online. So I audited my own website against these new realities. And I made three specific changes that all business owners can make today. In this episode, I'm walking you through the three specific website copywriting changes I made after Google's 2026 algorithm updates announced at I/O in May. These updates (information agents, agentic booking, and especially conversational search) are actively reshaping how AI finds, evaluates, and recommends service providers online. And the businesses who act on this now have a real advantage. Let’s make sure the website you've already built is actually working for you in 2026 and beyond. Want me to make these website copywriting changes for you so that YOU will be found through Google with its new updates? Book a call here [https://www.megankachigan.com/quote] to get started. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026 [https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026] CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email [http://www.megankachigan.com/email?utm_source=VFMshownotes]Website → www.megankachigan.com [https://www.megankachigan.com/]LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ [https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/]Threads → https://www.threads.net/@megankachigan [https://www.threads.net/@megankachigan] Instagram → https://www.instagram.com/megankachigan/ [https://www.instagram.com/megankachigan/] Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge [https://www.megankachigan.com/why-isnt-this-converting?utm_source=VFMpod]. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Top 3 Takeaways From My 3-Day Solo Retreat

LINKS MENTIONED: - Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean [https://www.megankachigan.com/for-high-achieving-women-rest-is-the-new-revenue-with-dr-shamieka-dean/] - How To Relax Without Reducing Rest to Productivity  [https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivity] CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email [http://www.megankachigan.com/email?utm_source=VFMshownotes]Website → www.megankachigan.com [https://www.megankachigan.com/]LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ [https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/]Threads → https://www.threads.net/@megankachigan [https://www.threads.net/@megankachigan] Instagram → https://www.instagram.com/megankachigan/ [https://www.instagram.com/megankachigan/] Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge [https://www.megankachigan.com/why-isnt-this-converting?utm_source=VFMpod]. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

How a Conversion Copywriter Captures Your Authentic Brand Voice

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me?  This is the right question to ask because it means you genuinely care about authenticity. Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don’t want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don’t have to.  When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice. What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can’t tell if I wrote it or you did! In this episode, we answer the three questions that matter most: * How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.) * What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.) * Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.) This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message. WHAT YOU'LL DISCOVER IN THIS EPISODE * How conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself). * Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!)  * Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think). * Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip). * Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voice [https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voice] LET'S WORK TOGETHER: https://www.megankachigan.com/dfy [https://www.megankachigan.com/dfy] CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email [http://www.megankachigan.com/email?utm_source=VFMshownotes]Website → www.megankachigan.com [https://www.megankachigan.com/]LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ [https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/]Threads → https://www.threads.net/@megankachigan [https://www.threads.net/@megankachigan] Instagram → https://www.instagram.com/megankachigan/ [https://www.instagram.com/megankachigan/] Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge [https://www.megankachigan.com/why-isnt-this-converting?utm_source=VFMpod]. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

How To Know If Your Conversion Copywriter Is Actually Good

Should a good copywriter make you rich? If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics. I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?" This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue.  In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear. This is for you if you’ve wondered: * Is my copywriter actually good, or is the problem somewhere else in my funnel? * Should I be evaluating a copywriter based on the revenue they generate? * If a copywriter is so talented, why aren't they rich themselves? * How do I know if the copy did its job? * What am I actually supposed to measure when hiring or evaluating a copywriter? * Is it possible that great copy exists inside a broken marketing system? * Who is responsible for marketing results? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics [https://www.megankachigan.com/hire-conversion-copywriter-metrics] FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” [https://megankachigan.com/why-isnt-this-converting?utm_source=VFMshownotes] CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email [http://www.megankachigan.com/email?utm_source=VFMshownotes]Website → www.megankachigan.com [https://www.megankachigan.com/]LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ [https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/]Threads → https://www.threads.net/@megankachigan [https://www.threads.net/@megankachigan] Instagram → https://www.instagram.com/megankachigan/ [https://www.instagram.com/megankachigan/] Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge [https://www.megankachigan.com/why-isnt-this-converting?utm_source=VFMpod]. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

The 3 Questions I Ask Before Fixing Your Email Marketing Strategy

What is your email data actually telling you? It's probably not "write better subject lines." A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting.  In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid.  What You'll Learn: * The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort) * The one operational change that tanked a client's open rates (and how to check if this is happening to you right now) * Why sender reputation matters more than subject line testing…and the data that proves it * How to work with a copywriter or marketer who asks questions first instead of jumping straight to solutions * The exact data points you need to look at before changing a single word of copy * How one small email sequence bridged a recognition gap and restored email performance * Why most email advice fails you, and what strategic email marketing actually looks like ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy [https://www.megankachigan.com/3-questions-email-marketing-strategy] FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” [https://megankachigan.com/why-isnt-this-converting?utm_source=VFMshownotes] CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email [http://www.megankachigan.com/email?utm_source=VFMshownotes]Website → www.megankachigan.com [https://www.megankachigan.com/]LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ [https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/]Threads → https://www.threads.net/@megankachigan [https://www.threads.net/@megankachigan] Instagram → https://www.instagram.com/megankachigan/ [https://www.instagram.com/megankachigan/] Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge [https://www.megankachigan.com/why-isnt-this-converting?utm_source=VFMpod]. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.