Covered By NewLeaf Podcast
In this episode of the Covered by New Leaf Podcast, host Sean Hicks, CEO and co-founder of New Leaf Service Contracts, welcomes long-time partner and industry veteran Dan Verschleiser, President and CEO of Dan-Marc Appliance. Together, they dive deep into what it takes to build a thriving service business — from Dan’s early days fixing refrigerators and washers by hand to leading one of the largest single-brand Whirlpool service providers in the country. Dan shares how a hands-on leadership style, grounded in humility and personal accountability, shaped his company’s culture. From unloading trucks alongside his employees to empowering his sons to lead the next generation of Dan-Marc, his story is proof that sustainable success starts with commitment, mentorship, and trust. Sean and Dan also discuss how focusing on one brand unlocked operational efficiency, better technician training, and improved customer outcomes — all supported by a close partnership with Whirlpool. Listeners will gain valuable insight into technician development, recruitment challenges, and the future of skilled trades. Dan explains how appliance repair can be a six-figure career path, why trade schools need to expand into appliance education, and how his company’s pay-for-performance model rewards excellence in both service and customer experience. Watch the full conversation with Sean Hicks and Dan Verschleiser now on YouTube: https://youtu.be/57iGSYImeZw #CoveredByNewLeafPodcast #SeanHicks #DanVerschleiser #NewLeafServiceContracts #DanMarcAppliance #RetailLeadership #CustomerExperience #Whirlpool #ServiceExcellence #TradeCareers #BusinessGrowth 00:00 Leadership Evolution and Personal Growth 06:40 Journey into the Service Industry 13:42 Transitioning to a Single Brand Service Provider 20:52 Challenges in Technician Recruitment 27:58 Leadership Style and Business Structure
3 episodios
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