Craft Your Commerce Podcast
In this episode, Jamie sits down with Laura Wood—contemporary jeweler, educator, and studio owner in Asheville's River Arts District—to talk about the winding, honest reality of building a creative life in craft. Laura shares: * Her journey from a dance-focused childhood and a reluctant start in college to discovering art through an eye-opening art appreciation class * How she fell in love with metalsmithing, studying with mentors like Rob Jackson, Mary Hallam Pearse, and Robert Ebendorf, and finding community at Penland School of Craft * Why she chose to start a jewelry business instead of pursuing academia after her MFA—and what that looked like financially and emotionally * The role of mentorship at every stage of her career, from being supported by established metalsmiths and gallerists to mentoring emerging jewelers in her own studio * How she and Kat Cole created Jewelry Edition to fill a gap for emerging contemporary jewelers, and what they learned from organizing traveling exhibitions and opportunities * The deeper ways her background in dance informs her jewelry: discipline, choreography, designing for the body, and creating sculptural work that collaborates with movement rather than just "referencing" it * Her three-year Penland residency—using it to step off the production hamster wheel, make "weird, ugly" experimental work, and rediscover how she starts new work from scratch * Returning to Asheville, rebuilding her business, and strategically leaning into e-commerce, email marketing, and gallery relationships while also starting a family * Opening a retail space in the River Arts District, navigating a hurricane that displaced many artists, and ultimately landing in a shared jewelry space that truly fits her practice * Her practical, energy-conscious framework for selling work in person: * How to talk about your work without feeling salesy or exposed * A tiered approach to greeting, educating, and engaging visitors * Setting boundaries so not everyone gets full access to your story and energy This conversation is full of grounded, generous insight for jewelers, craftspeople, and creative entrepreneurs who are navigating the realities of money, time, and identity in their work. If you've ever felt stuck between production and experimentation, or awkward about selling your own work, Laura's story offers both language and permission to build a practice that honors your complexity—as an artist and as a person. Learn more about Laura: https://laurawoodstudios.com/ [https://laurawoodstudios.com/] Connect with us: https://www.mountainbizworks.org/craft-your-commerce/ [https://www.mountainbizworks.org/craft-your-commerce/] Instagram: https://www.instagram.com/craftyourcommerce/ [https://www.instagram.com/craftyourcommerce/] This podcast is produced by Parkway Studios and recorded at the Center for Craft. Original Music is by Hannah Kaminer.
5 episodios
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