Crafter’s Online Business Playbook | Passive Income for Creatives, Online Shop Owners (Etsy, Ravelry, etc.), Earn From Home

S1 | E27 Are You Building an Authentic Brand or Just Performing Online?

17 min · 26 de feb de 2026
Portada del episodio S1 | E27 Are You Building an Authentic Brand or Just Performing Online?

Descripción

Authenticity isn’t about being louder. It’s about being aligned. In today’s episode, we explore why authenticity is not a marketing trick but a leadership decision. In a digital space full of noise and imitation, building a business that reflects who you truly are creates consistency, clarity, and long-term trust. We talk about: • why consistency matters more than perfect posting • how trust is built through stability • practical shifts to align your voice and platforms • how going deeper into your “why” clarifies your message • and why authority grows through simplicity If you’ve felt slightly “off” in your business lately, this might be the realignment you need. 🔗 Links & Resources: ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream. Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast [https://go.vekija.info/podcast] ⬅️ Connect: 🙋🏼‍♀️ 🌐 Facebook: @vekija_and_co [https://www.facebook.com/vekieja]  / Instagram: @vekija_and_co [https://www.instagram.com/vekija_and_co/]   🌐 LinkedIn: Veronica Kiefer-Jarneberg [https://www.linkedin.com/in/veronica-kiefer-jarneberg/]  📲 Want to chat? Message me on social (FB, IG, and LI) Subscribe & Share: If this episode encouraged you, would you do me a favor? ☑️ Hit follow so you never miss a weekly episode ➡️ Enjoying the show?  Share it with a creative friend who could use a business breakthrough 🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼 You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!  🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

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29 episodios

Portada del episodio S1 | E28 Big shifts now happening in Social Media: What I Learned When I Couldn’t Show Up Fully

S1 | E28 Big shifts now happening in Social Media: What I Learned When I Couldn’t Show Up Fully

Social media doesn’t have to feel overwhelming. In this episode, I share a personal shift that happened while I was forced to slow down due to illness and how it changed my entire approach to posting, consistency, and growth. We talk about: • why social media is a connection tool, not a performance tool • what to post when you “don’t know what to post” • the latest Meta algorithm prioritisation  • how to create simple structure instead of daily stress • and how to stay consistent without burning out. If you’ve been feeling behind or overwhelmed with social media, this is your permission to simplify and still grow. 🔗 Links & Resources: ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream. Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast [https://go.vekija.info/podcast] ⬅️ Connect: 🙋🏼‍♀️ 🌐 Facebook: @vekija_and_co [https://www.facebook.com/vekieja]  / Instagram: @vekija_and_co [https://www.instagram.com/vekija_and_co/]   🌐 LinkedIn: Veronica Kiefer-Jarneberg [https://www.linkedin.com/in/veronica-kiefer-jarneberg/]  📲 Want to chat? Message me on social (FB, IG, and LI) Subscribe & Share: If this episode encouraged you, would you do me a favor? ☑️ Hit follow so you never miss a weekly episode ➡️ Enjoying the show?  Share it with a creative friend who could use a business breakthrough 🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼 You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!  🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

26 de mar de 202614 min
Portada del episodio S1 | E27 Are You Building an Authentic Brand or Just Performing Online?

S1 | E27 Are You Building an Authentic Brand or Just Performing Online?

Authenticity isn’t about being louder. It’s about being aligned. In today’s episode, we explore why authenticity is not a marketing trick but a leadership decision. In a digital space full of noise and imitation, building a business that reflects who you truly are creates consistency, clarity, and long-term trust. We talk about: • why consistency matters more than perfect posting • how trust is built through stability • practical shifts to align your voice and platforms • how going deeper into your “why” clarifies your message • and why authority grows through simplicity If you’ve felt slightly “off” in your business lately, this might be the realignment you need. 🔗 Links & Resources: ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream. Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast [https://go.vekija.info/podcast] ⬅️ Connect: 🙋🏼‍♀️ 🌐 Facebook: @vekija_and_co [https://www.facebook.com/vekieja]  / Instagram: @vekija_and_co [https://www.instagram.com/vekija_and_co/]   🌐 LinkedIn: Veronica Kiefer-Jarneberg [https://www.linkedin.com/in/veronica-kiefer-jarneberg/]  📲 Want to chat? Message me on social (FB, IG, and LI) Subscribe & Share: If this episode encouraged you, would you do me a favor? ☑️ Hit follow so you never miss a weekly episode ➡️ Enjoying the show?  Share it with a creative friend who could use a business breakthrough 🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼 You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!  🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

26 de feb de 202617 min
Portada del episodio S1 | E26 Is It ADHD Or Just Modern Life? What To Do When Today’s Environment Is Frying Our Focus

S1 | E26 Is It ADHD Or Just Modern Life? What To Do When Today’s Environment Is Frying Our Focus

Why does it feel like everyone has ADHD lately? In today’s overstimulated, digital-first world, many entrepreneurs experience ADHD-like symptoms; scattered focus, mental overload, brain fog, difficulty prioritizing, and inconsistent motivation. In this episode, Veronica shares her personal journey of building an online business with ADD, how modern environments amplify attention challenges, and why systems, automation, and structure matter more than motivation. 🔗 Links & Resources: ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream. Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast [https://go.vekija.info/podcast] ⬅️ Connect: 🙋🏼‍♀️ 🌐 Facebook: @vekija_and_co [https://www.facebook.com/vekieja]  / Instagram: @vekija_and_co [https://www.instagram.com/vekija_and_co/]   🌐 LinkedIn: Veronica Kiefer-Jarneberg [https://www.linkedin.com/in/veronica-kiefer-jarneberg/]  📲 Want to chat? Message me on social (FB, IG, and LI) Subscribe & Share: If this episode encouraged you, would you do me a favor? ☑️ Hit follow so you never miss a weekly episode ➡️ Enjoying the show?  Share it with a creative friend who could use a business breakthrough 🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼 You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!  🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

11 de feb de 202615 min
Portada del episodio S1 | E25 What Building an Online Business Has Given Me (That I Didn’t Expect)

S1 | E25 What Building an Online Business Has Given Me (That I Didn’t Expect)

What if building an online business gave you more than you expected, not just, let's say... income? Veronica shares the unexpected gifts that showed up as she began building an online business, things she never planned for but wouldn’t trade for anything now. It’s an honest look at what can quietly change when you start creating options for yourself especially if you’re building slowly, alongside a job, or in a season where peace and sustainability matter more than hustle. If you’ve ever wondered: * Is this really worth it? * Will this actually make life better — or just busier? * Am I behind because I’m moving slowly? It's just the episode to listen to.  It’s an encouragement to keep going - not louder or faster, but more aligned, more intentional, and more LIFE-FIRST. 🎧 Listen in while you walk, create, or rest - and let this be a reminder that sometimes the biggest rewards aren’t the ones we originally set out to build. 💡✅ 🔗 Links & Resources: ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream. Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast [https://go.vekija.info/podcast] ⬅️ Connect: 🙋🏼‍♀️ 🌐 Facebook: @vekija_and_co [https://www.facebook.com/vekieja]  / Instagram: @vekija_and_co [https://www.instagram.com/vekija_and_co/]   🌐 LinkedIn: Veronica Kiefer-Jarneberg [https://www.linkedin.com/in/veronica-kiefer-jarneberg/]  📲 Want to chat? Message me on social (FB, IG, and LI) Subscribe & Share: If this episode encouraged you, would you do me a favor? ☑️ Hit follow so you never miss a weekly episode ➡️ Enjoying the show?  Share it with a creative friend who could use a business breakthrough 🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼 You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!  🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

28 de ene de 20268 min
Portada del episodio S1 | E24 Building a Life-First Business - What I Stopped Doing to Reduce Stress and Burnout

S1 | E24 Building a Life-First Business - What I Stopped Doing to Reduce Stress and Burnout

What if business didn’t have to feel heavy to work? In this episode, I’m sharing the key things I intentionally stopped doing in my business and how those changes created more clarity, peace, and sustainable growth. We talk about: * Why doing less often leads to better results * Letting go of pressure-driven habits that might not actually move the needle * Building around your natural rhythm instead of fighting it * Creating systems and support so your business serves your life - not the other way around This episode is for you if you’re craving a calmer, more aligned way of building an online business — without burnout, hustle, or constant urgency. 🎧 Listen while walking, crafting, or folding laundry — this is a permission-giving conversation. 🔗 Links & Resources: 💡Learn more about the passive income - online business I now run alongside my knitwear brand as my main income stream. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast [https://go.vekija.info/podcast] ⬅️ Connect: 🙋🏼‍♀️ 🌐 Facebook: @vekija_and_co [https://www.facebook.com/vekieja]  / Instagram: @vekija_and_co [https://www.instagram.com/vekija_and_co/]   🌐 LinkedIn: Veronica Kiefer-Jarneberg [https://www.linkedin.com/in/veronica-kiefer-jarneberg/]  📲 Want to chat? Message me on social (FB, IG, and LI)  Subscribe & Share: If this episode encouraged you, would you do me a favor? ☑️ Hit follow so you never miss a weekly episode ➡️ Enjoying the show? Share it with a creative friend who could use a business breakthrough 🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼 You don’t have to choose between your creativity and your income. Let’s design a business that supports both!  🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

21 de ene de 202610 min