E5: Website Best Practices For SMBs (Part 2)

E9: Hidden Costs of DIY Marketing vs. Outsourcing

Running an SMB for over 5 years means wearing many hats. Marketing might feel like just another burden on your already overflowing plate. But what if there was a way to free up your time and achieve better results? This episode of Crafting Success Online tackles the age-old question: DIY marketing vs. outsourcing. We explore the hidden costs of DIY marketing, like time commitment, opportunity cost, and the knowledge gap required to stay ahead of the curve. Learn how outsourcing your marketing can unlock a world of benefits, including access to expertise, improved campaign quality, and the freedom to focus on core business activities. This episode is packed with valuable insights for established SMB owners: * Discover the hidden costs of DIY marketing that can hinder your success. * Understand how outsourcing can be a strategic investment for growth. * Learn the key benefits of partnering with credible marketing professionals. Ready to stop juggling and start growing? Head over to our website arctic-marketing.com [https://arcticms.com] for resources and tips to getting you real growth through marketing. Remember, we're here to help you craft success online! ----------- Courses To Take: Marketing Funnels Course [Link] [https://www.onefunnelaway.com/challenge?cf_affiliate_id=3374362&affiliate_id=3374362] Complete Digital Marketing Course [Link] [https://www.udemy.com/share/101W9u3@BNZaCokZpF2iqDJBIkU7huxskmxs1eKf7k-_AMO-Lg8wbMMihOVRYi0zhR0oKGxV/] Copywriting (Written Content & Ads) [Link] [https://www.udemy.com/share/1071lu3@DPOH2E9BGUU4jOJ8ZHMuQqlebsk5TsCPV1rp7hv1dz3PixWH84TmpCeMTwdzDaWZ/] Other Recommended Podcasts to listen to: Marketing Secrets Show podcast by Russell Brunson Marketing school - digital marketing and online marketing tips by Neil Patel and Eric Siu Marketing Made Simple powered by Storybrand.

E8: Crafting a Winning Content Strategy for Busy SMBs

Unlock the secrets to crafting a winning content strategy for busy SMBs in Episode 8 of Crafting Success Online! Dive into practical tips on content formats, keyword research, and distribution channels to attract and retain customers. From video creation to podcasting and SEO, discover efficient strategies to maximize your online presence. Hosted by Kason Olson, this episode equips marketers, entrepreneurs, and local business owners with actionable insights to dominate their local market. Plus, don't miss the chance to win a year's of free social media scheduling and more integrated content creation tools ($4,000 Value) by entering our exciting contest! Follow Kason on LinkedIn, find the special keyword mentioned in the episode, and comment on the designated post. LinkedIn Post Here: [Link] [https://www.linkedin.com/posts/kason-olson_podcast-marketingtips-freetools-activity-7164362346117652480-t-J0?utm_source=share&utm_medium=member_desktop] Take your content strategy to new heights and stay ahead of the competition. Tune in now!" - Other Resource Links - Opus.Pro [https://opus.pro/] (Create Many Short Clips from Long-form Video) ChatGPT [https://chat.openai.com] or Gemini [https://gemini.google.com/] (AI Content & Written Generator) iMovie [https://imovie-app.com/] (Video Editing - Beginner) Davinci Resolve [https://www.blackmagicdesign.com/products/davinciresolve] (Video Editing - intermediate)

E7: Secret to Successful Marketing Strategies

Tired of marketing campaigns that fizzle out? Discover the secret weapon for local businesses: The Milestone Model. Forget scattered efforts and build sustainable growth, brick by brick. This proven roadmap takes you from branding basics to local SEO dominance, then ignites your business with strategic paid advertising. Hear a real success story and learn how to attract loyal customers, build trust, and become a local hero. Ready to ditch the hype and achieve measurable results? Learn more and schedule your free marketing strategy call at https://arcticms.com [https://arcticms.com/] and launch your business to new heights!

E6: Website Best Practices For SMBs (Part 3)

This episode of Crafting Success Online dives deep into content marketing, your website's fuel for attracting visitors and boosting conversions. Learn 5 golden secrets to crafting magnetic content that ranks high on Google and captivates your audience. Discover real-world success stories, from acupuncture clinics doubling patients to tech startups skyrocketing leads. Plus, get a bonus tip: outsource content creation to free up your time and see results faster. Don't let your website gather dust, unleash its full potential with magnetic content! Click the link below to schedule a private one-on-one meeting with Kason Olson to chat about SEO options for your own company's online success: https://tidycal.com/kolson/seo-consultation [https://tidycal.com/kolson/seo-consultation] Also, get a unique strategy report that includes competition analysis and market research plan for what Kason would suggest moving forward.

E5: Website Best Practices For SMBs (Part 2)

Embark on a journey to unravel the secrets of online success with "Crafting Success Online: Effective Marketing Tips for SMBs Revealed." Hosted by Kason Olson, this podcast serves as a digital guide, sculpting triumph in the ever-evolving world of online marketing. In this episode, delve into the captivating art of website messaging, where each word plays a crucial role in breathing life into your digital canvas. Discover the power of a unified Call-to-Action (C.T.A.), a familiar melody proven to increase conversions by 121%. The playbook inspired by Donald Miller's 'Building a StoryBrand' unfolds, ensuring your website becomes a compelling chapter in the grand saga of your brand. Ready to craft success, one pixel and word at a time? Subscribe now for more insights and access the wisdom of storytelling on Amazon with the recommended read. Your digital triumph awaits from a third-person perspective!