How digital marketing influences the patient experience

How digital marketing influences the patient experience

Chris Pace, Director of Digital Strategy at Dignity Health talks about the role digital plays as hospitals and health systems become more consumer-centric, all through the lens of Dignity’s brand promise: “Hello Humankindness."

How retail care is transforming healthcare systems

Christi McCarren, Vice President of Retail Health and Service Lines at MultiCare, talks about how retail health is expanding access for patients. We also explore the creation of MultiCare’s new retail chain, Indigo, and how it fits into their broader retail health service line.

SHSMD in Review: Our takeaways from SHSMD 2016

In this episode, we break from our traditional format and it will just be Steve and Russ on the podcast. As is the case with many of our listeners, Russ and Steve just got back from the annual SHSMD conference in Chicago. And that is what we’re going to discuss today – what some of our key takeaways were from SHSMD 2016.

[ENCORE] How Patient and Customer Journey Mapping Informs Hospital Strategy

Note: The Crux Points team is currently presenting at the SHSMD conference in Chicago, so in the place of a new episode, we’re going back to the beginnings of Crux Points to hear Russ talk about journey mapping. New episodes will resume September 22. Russ Maloney, Senior Strategic Planner at Cast & Hue, joins the Crux Points podcast to discuss how patient journey mapping can play a key role hospital strategy development, create alignment across a hospital’s executive team and provide a unique lens into how patients make their healthcare decisions. More information at castandhue.com/cruxpoints

The role of value-based care in children's healthcare

Dr. Steven Spalding, Chief Clinical Integration and Medical Officer at Phoenix Children’s Hospital, joins the podcast to talk about how he is helping Phoenix Children’s transition from fee-for-service to value-based care and the challenges associated with providing care exclusively to children in a value-based care model. More information at http://www.castandhue.com/cruxpoints.