Culture Junkie
Most businesses underestimate the power—and the trap—of training AI algorithms in their marketing. Sheldon Poon, a pioneer in performance marketing, reveals how the shift from creative storytelling to engineering precision is transforming digital advertising—and what you need to do to stay ahead. Sheldon shares his surprising journey from classroom teacher to tech-driven marketing strategist, illustrating how early adoption of AI and engineering principles led to explosive ROI — with some campaigns returning over 12x the ad spend. He explains why today, nearly 80% of advertising success hinges on understanding data, automation, and training the algorithms, rather than just creative ideas. You'll discover: how to properly train and optimize ad algorithms, the pitfalls of common automation tools, and how platforms like Meta are evolving from crowded innovation to potentially overhyped territory. Learn More About Drive Marketing 🌐 Drive Marketing Official Website 💼 Drive Marketing on LinkedIn 📰 Drive Marketing Blog Recommended Articles Mentioned / Relevant to the Discussion No One Knows How Google Works Forget Content, Data Will Be King in 2023 Holistic Marketing and the Conversion Attribution Problem The Executive Data Playbook 🎧 Subscribe to Culture Junkie for conversations with creators, innovators, entrepreneurs, artists, and cultural disruptors shaping the world around us. Where to find us: Our Patreon www.patreon.com/c/CultureJunkie [http://www.patreon.com/c/CultureJunkie] Our Website www.culturejunkie.ca [http://www.culturejunkie.ca] Our YouTube www.youtube.com/@CultureJunkieCa [http://www.youtube.com/@CultureJunkieCa] Listen on: I Heart Radio: https://www.iheart.com/podcast/269-culture-junkie-320621269/ [https://www.iheart.com/podcast/269-culture-junkie-320621269/] Apple Podcasts: https://podcasts.apple.com/.../culture-junkie/id1839017346 [https://podcasts.apple.com/.../culture-junkie/id1839017346] Spotify: https://open.spotify.com/show/4dsQG4GE7VcrttG4J9AiwC [https://open.spotify.com/show/4dsQG4GE7VcrttG4J9AiwC] Sponsored By: On The Fly Insurance, 100% online, 100% secure, 100% Canadian. Get a QUOTE in Minutes online at www.ontheflyinsurance.com/quote [http://www.ontheflyinsurance.com/quote]
43 episodios
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