Hacking the influencer marketing: Tomer Hen from Switch Supplements

Hacking the influencer marketing: Tomer Hen from Switch Supplements

👋👋 Hey D2C community! In our 30th episode of the D2CVille Stories Series, we had a chat with Tomer Hen, Founder of Switch Supplements. Switch Supplements is revolutionizing the health and wellness industry with its innovative and effective products. Tomer shared his insights about the challenges and triumphs of building a D2C supplement brand! But before we get started, we have something special for you – the D2C Digest Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://d2cville-newsletter.beehiiv.com Now, back to the good stuff: 🟢 Tomer discussed his initial entrepreneurial journey, which began with selling on eBay at the age of 13 and evolved into founding a successful affiliate marketing agency. 🟢 He highlighted the importance of influencer marketing, emphasizing how sending free products to influencers helped Switch Supplements grow organically without relying on paid ads. 🟢 Tomer also shared that paying influencers upfront can often decrease trust and authenticity, making organic relationships and word-of-mouth marketing more effective. For more, check out the episode! For our listeners, remember to visit https://www.switchsupplements.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-tomer-hen We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.

Engaged ecommerce: Irem Isik from Storyly

👋👋 Hey D2C community!   In our 29th episode of the D2CVille Stories Series, we had a chat with Irem Isik, Head of Marketing at Storyly. Storyly is a user engagement platform that offers personalized, interactive, and shoppable content experiences. Irem shared her insights about what is engaged ecommerce and why it’s crucial D2C brands! But before we get started, we have something special for you – the D2C Digest Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://d2cville-newsletter.beehiiv.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik [https://d2cville-newsletter.beehiiv.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik] Now, back to the good stuff: 🟢 Irem defines engaged commerce as creating engaged shoppers by building relationships, sparking conversations, entertaining customers, and ultimately fostering loyalty. 🟢 This matters to customers because it enhances their shopping experience and builds a deeper connection with the brand. 🟢 A key aspect of engaged commerce is content customization and personalization. However, avoiding the creepiness factor is crucial. According to Irem, the answer lies in rewarding your customers. For more, check out the episode! For our listeners remember to visit  https://www.storyly.io/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik [https://www.storyly.io/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik] We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ [https://www.d2cville.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik] for more D2C awesomeness.

D2C Analytics: Alon and Michael from Octup

👋👋 Hey D2C community!   In our 28th episode of the D2CVille Stories Series, we had a chat with Alon Portuk, who is the Founder & CEO at Octup, along with Michael Woolfson, the Head of Growth. They shared insights into how they support Shopify D2C brands! But before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?u... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa05jTDRQd1hwRzdSQmZXa1RSSmtLS3NKTVdlUXxBQ3Jtc0ttOWhSV1BXZ1V1ZXl5ZTMzTXl6WWNFYjI4ZVhONGZZUjBBSW5HeENHWjJJMkpvcWxEWnQwa0htYWZWNmp2cjRvbEhKcFRVNVpuT2hNZ0RDQm85YUt6TEN0M2xHZ2hET1N6a2lpU1JfSjdXXzJPcnpfbw&q=https%3A%2F%2Fwww.d2cville.com%2Fnewsletter%3Futm_source%3Dyoutube%26utm_medium%3Dsocial%26utm_campaign%3Dd2cville-youtube-grip-podcast&v=HJTMzxc312U] Now, back to the good stuff: 🟢 After the successful scaling of Apricoat [https://apricoat.com/en-de], Alon ventured into founding Octup. 🟢 As Alon mentioned, "One of the problems today’s D2C brands have is tons of tabs they have on their browser." So Octup offers a consolidated platform instead of navigating through multiple analytical tools. It provides crucial operational data essential for your business. 🟢 We also chatted about how to make a Shopify tool thrive in a tough market, tapping into Michael's experience in boosting growth. So what are you waiting for? Check out the episode and let us know what you think! For our listeners remember to visit  https://octup.com/?utm_source=d2cville-spotify&utm_medium=podcast&utm_campaign=d2cville-podcast [https://octup.com/?utm_source=d2cville-spotify&utm_medium=podcast&utm_campaign=d2cville-podcast] We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm44ZmQwUnFMOWFSeW03dE5meUYxcEcwZ3JsQXxBQ3Jtc0tuMDZwYWZaUExKRHZsU1BVWXNfLVFpQXFaOXMxUjNZYjdydXZqbF9oX2FiZTA4Ul82cEl0R3VzMF9PZXVXSUxIa2hUMktoRFZ1QXlVazcyMWxFTWFOdGNkWU53eHpwVmNJQnh2cF9yZ1I1VExwbG9RVQ&q=https%3A%2F%2Fwww.d2cville.com%2F%E2%81%A0%E2%81%A0&v=HJTMzxc312U] for more D2C awesomeness.  And follow us on social media via https://linkpop.com/d2cville [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnhpOXY2VHllMFAzcXNlamdzQU41YTVvN1NLd3xBQ3Jtc0trdDg2b3k1dFR0N3FraDZQQ3Z1bV8xbVZNYmVvS3E2SWRVWFcxY3NaZVhwV3EtVjRVQmlMV3UxQ1ZNamxnZVc2VDQwNWpTckhDeWxxeFc2VjROUWctTVRMd2JQdGJ2U1Rnb05uc0hGTXVNUU83dXVfVQ&q=https%3A%2F%2Flinkpop.com%2Fd2cville&v=HJTMzxc312U].

Perishable D2C logistics: Juan Meisel from Grip

👋👋 Hey D2C community!   On the 27th episode of the D2CVille Stories Series, we talked to Juan Meisel, Founder of Grip, and he provided unique insights into perishable D2C shipment! Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?utm_source=spotify&utm_medium=social&utm_campaign=d2cville-spotify-grip-podcast Now, back to the good stuff: 🟢 Juan joined Butcherbox in its very early days and mastered the art of perishable goods shipping at a very successful subscription-based D2C startup. 🟢 Now, he says, the first school of D2C intrapreneurs have graduated from their companies and starting to found their own startups to offer unique solutions for the D2C market. 🟢 Juan suggests it’s never too early to find a shipping partner, especially considering the huge chunk of responsibilities on early-stage entrepreneurs. So, finding a partner that you could trust and offload the shipping responsibilities is essential! So what are you waiting for? Check out the episode and let us know what you think! For our listeners remember to visit  https://www.gripshipping.com/?utm_source=spotify&utm_medium=social&utm_campaign=d2cville-spotify-grip-podcast We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.  And follow us on social media via https://linkpop.com/d2cville.

Building your CPG brand from a school project: Eli Bank from Absurd Snacks

👋👋 Hey D2C community!   On the 26th episode of the D2CVille Stories Series, we talked to Eli Bank, co-founder of Absurd Snacks. And Eli offered a discount to D2CVille listeners! Check it out at the end of this post 😀 Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter [https://www.d2cville.com/newsletter?utm_source=linkedin&utm_medium=jake_madoff_post]?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank⁠ [https://absurdsnacks.com/⁠?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank] Now, back to the good stuff: 🟢 Eli's journey in establishing a CPG brand took an unconventional turn. Inspired by his nut-allergic friend, he and co-founder Grace conceived the idea of crafting an "inclusive trail mix" for a university project. 🟢 By participating in numerous startup challenges and establishing connections with key figures in the CPG industry, they successfully secured initial funding. 🟢 Presently, their primary focus is on the retail sector, conducting weekly demonstration shows in collaboration with partner stores. 🟢 Recognizing that many allergen-free products in the market emphasize their health benefits, they have shifted their promotional strategy to highlight their vibrant and approachable branding. So what are you waiting for? Check out the episode for matchless growth tips and let us know what you think! For our listeners remember to visit  https://absurdsnacks.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank [https://absurdsnacks.com/⁠?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank] to see if Absurd Snacks is available in your region and use the discount code “D2CVille” for a discount on your first purchase! We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ [https://www.d2cville.com/?utm_source=linkedin&utm_medium=post&utm_campaign=actbar] for more D2C awesomeness.  And follow us on social media via https://linkpop.com/d2cville [https://linkpop.com/d2cville].