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How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits

16 min · 15 de jul de 2026
Portada del episodio How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits

Descripción

On today’s episode, as part of Variety’s ongoing series celebrating NBC’s centennial [https://variety.com/2026/tv/news/nbc-firsts-broadcasting-color-late-night-garroway-nbc100-1236770818/], we revisit the history of NBC’s “Must See TV” branding campaign that came to define the network’s dominance in the 1990s. Jennifer Storms, NBCUniversal’s chief marketing officer for television and streaming, explains how that sturdy foundation helps them reach multiplatform viewers [https://variety.com/2026/tv/news/nbc-america-250-promo-2028-olympics-nbc100-celebration-1236801253/] today. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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On today’s episode, as part of Variety’s ongoing series celebrating NBC’s centennial [https://variety.com/2026/tv/news/nbc-firsts-broadcasting-color-late-night-garroway-nbc100-1236770818/], we revisit the history of NBC’s “Must See TV” branding campaign that came to define the network’s dominance in the 1990s. Jennifer Storms, NBCUniversal’s chief marketing officer for television and streaming, explains how that sturdy foundation helps them reach multiplatform viewers [https://variety.com/2026/tv/news/nbc-america-250-promo-2028-olympics-nbc100-celebration-1236801253/] today. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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