Keirsten Sires - Founder & CEO, 2aDays

Keirsten Sires - Founder & CEO, 2aDays

What if student-athletes had access to the truth before committing to a college program? In this episode of Defining Moments, Dustin Heise sits down with Keirsten Sires, Founder and CEO of 2aDays, to discuss how transparency, trust, and athlete-first leadership are reshaping the college sports landscape. Drawing from her own recruiting experience, Keirsten shares the defining moment that inspired her to build 2aDays and why giving athletes a voice is more important than ever. The conversation explores the realities of the recruiting process, the pressure surrounding Division I athletics, the evolving NIL landscape, and how families can make better-informed decisions about their athletic and academic futures. Dustin and Keirsten also discuss leadership, communication, accountability, and why trust remains the foundation of every successful team and organization. Whether you're a student-athlete, parent, coach, or leader, this episode offers valuable insights on navigating change, building culture, and creating opportunities that put people first.

Garrett Ball – Chief Operating Officer, Golf Canada

In this episode of Defining Moments, Dustin Heise sits down with Garrett Ball, Chief Operating Officer at Golf Canada, to explore the leadership lessons that emerge when sport, business, and purpose intersect. A five-time national lacrosse champion turned executive leader, Garrett shares the defining phone call that shifted his career trajectory and how his competitive drive evolved from the playing field to the boardroom. Together, Dustin and Garrett discuss building intentional cultures, leading through growth, and why protecting culture is one of leadership's most important responsibilities. The conversation also dives into Golf Canada's remarkable growth, the organization's world-class events strategy, and the transformative impact of First Tee – a program that has already reached more than 275,000 Canadian youth through the game of golf. Garrett shares his vision for the future of Canadian sport, the importance of innovation and accessibility, and why sport's greatest legacy extends far beyond the scoreboard. Whether you're a leader in sport, business, or community, this episode offers powerful insights on culture, purpose, and creating lasting impact. In this episode, you'll learn: *  The defining moment that launched Garrett's executive leadership journey  *  Why culture must be built intentionally - not accidentally  *  How Golf Canada scaled while maintaining a strong organizational culture  *  The impact of First Tee and using sport to develop life skills  *  Why the future of Canadian sport depends on participation, innovation, and accessibility  *  How sport can create lifelong impact beyond wins and losses

Phil Andrews – CEO, USA Fencing

What does it take to lead change in a rapidly evolving sports landscape? In this episode of Defining Moments, Dustin Heise sits down with Phil Andrews, CEO of USA Fencing, to explore leadership, innovation, and the realities of transforming sports organizations in an era of constant change. Phil shares lessons from leading major organizational turnarounds, balancing commercial growth with athlete success, and building cultures that embrace accountability and innovation. The conversation dives into strategic planning, managing change, growing participation in sport, leveraging AI, and why communication remains one of the most important leadership skills in any organization. From expanding fencing's reach through creative partnerships and earned media to navigating the opportunities and challenges of emerging technology, Phil offers practical insights for leaders inside and outside of sport. Whether you're leading a national governing body, a business, or a growing team, this episode is packed with valuable lessons on adapting, innovating, and building organizations that thrive in uncertain times.

Suzanne Paulins – Chief Executive Officer, Swimming Canada

In this episode of Defining Moments, Dustin Heise sits down with Suzanne Paulins, Chief Executive Officer of Swimming Canada, to explore the leadership lessons she's learned from grassroots sport, parent volunteering, and guiding one of Canada's most successful Olympic organizations. Suzanne shares why feedback-rich cultures create stronger teams, how a clear sense of purpose helps leaders navigate complexity, and the remarkable story of relocating Canada's Olympic and Paralympic Swimming Trials just weeks before the event after a facility fire threatened the competition. The conversation dives into athlete-centred leadership, building accessible sport systems, creating opportunities for future generations, and why Suzanne believes sport remains one of the most powerful nation-building forces in Canada. Whether you're a leader in sport, business, or your community, this episode offers practical insights on collaboration, resilience, and leading with purpose.

Lyle Adams – Founder & CEO, Spry

In this episode of Defining Moments, Dustin Heise sits down with Lyle Adams, Founder and CEO of Spry, a leading collegiate athletics management platform helping athletic departments streamline operations and better support coaches, administrators, and student-athletes. A former professional soccer player turned sports technology entrepreneur, Lyle shares how lessons from elite sport shaped his approach to leadership, resilience, and building a high-growth company. He reflects on the challenges of entrepreneurship, the importance of learning from failure, and why growth is rarely linear. The conversation explores the future of collegiate athletics, the increasing complexity facing athletes and administrators, and how technology can create more time for coaches to focus on what matters most: developing people. Lyle also offers thoughtful insights on athlete specialization, NIL, the transfer portal, and the evolving landscape of sport. This episode is packed with practical leadership lessons on perseverance, innovation, culture, and solving the right problems. What You'll Learn: *  Why failure is one of the greatest tools for growth  *  How elite athletes develop transferable leadership skills  *  The importance of building feedback-driven cultures  *  Why solving problems matters more than building features  *  The future of college athletics and sports technology  *  How leaders can create more impact by focusing on efficiency and people