Delivered: The Journey of Packaging
How do you grow from 12 locations to 44 while protecting the legacy that got you there? In this episode of Delivered, Brad and Zack sit down with Ben Linero, CMO of Vicky Bakery and CEO of Benamor Galvez, to talk about scaling an iconic brand without losing its identity.From the power of emotional connection and memorable packaging to franchising, AI-driven decision making, and building partnerships that actually fit the brand, Ben shares what it takes to lead growth at one of South Florida's most recognizable foodservice brands.Whether you're building a restaurant, a franchise system, or a consumer brand, this conversation is packed with lessons on growth, culture, and staying true to who you are.01:51 - Ben's Journey into Food Service02:46 - The Story Behind Vicky Bakery Since 197203:43 - How Ben Became Part of Vicky Bakery05:05 - The Importance of Family-Run Businesses08:25 - Expanding Cuban Cuisine Beyond Miami10:40 - The Vicky Bakery Experience12:20 - Origin Story: From Wholesale to Retail15:00 - Growth Plan: From 12 to 44 Locations17:20 - Store Footprint and Grab-and-Go Traffic18:40 - The Critical Role of Packaging25:20 - Finding Passionate Franchise Operators27:20 - Häagen-Dasz Collaboration: A Historic First29:20 - World Cup Miami Partnership33:00 - Supply Caddy's Quick Turnaround for FIFA35:00 - AI Innovation in Food Service37:40 - Introducing the Hive Tool40:00 - Sales Growth and Average Ticket Value43:00 - Balancing Creativity and Operations45:30 - Effectiveness Over Efficiency46:30 - Most Memorable Hospitality Experience🔗 Subscribe for more founder stories from the foodservice frontier.Explore more about SupplyCaddy: https://supplycaddy.com/ Have questions?Get in touch here: https://supplycaddy.com/contact-us/Follow us on Instagram: https://www.instagram.com/supplycaddy/Join our network on LinkedIn: https://www.linkedin.com/company/supplycaddy/#DeliveredPodcast #VickyBakery #Foodservice #RestaurantGrowth #BrandStrategy #MiamiBusiness #SouthFloridaBusiness #FIFAWorldCup
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