Design for Collectives: Rethinking design for collective being

Design for Collectives — Mini Episode: Energy Is a Social Value

3 min · 15 de feb de 2026
Portada del episodio Design for Collectives — Mini Episode: Energy Is a Social Value

Descripción

In this mini episode of Design for Collectives, Sonja Oliveira, Associate Dean and Professor in Architecture and Sustainability Design Innovation at the University of Strathclyde, explores why energy use is shaped as much by social identity as by technology. While energy policy often focuses on smart devices, efficiency, and cost, this episode looks at the social forces behind everyday decisions. Drawing on Social Identity Theory and research into community energy behaviour, Sonja explains how belonging, trust, and shared norms influence what people see as responsible energy use. From neighbourhood solar projects to everyday household routines, energy practices are embedded in relationships, habits, and collective values. When people identify with their community and trust those around them — they are more likely to engage in energy transitions and adopt flexible behaviours. Designing effective energy systems means recognising the social reality of how people live, connect, and make decisions, not just how much energy they consume. Next time: People power; the real drivers of energy flexibility. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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In this mini episode of Design for Collectives, Sonja Oliveira, Associate Dean and Professor in Architecture and Sustainability Design Innovation at the University of Strathclyde, brings the series together to explore why people and relationships are the real drivers of energy flexibility. Reflecting on the journey so far, this episode revisits the core ideas behind flexible energy use, the contrast between proactive and reactive energy managers, the limits of top-down policy, and the powerful role of social identity in shaping behaviour. Across neighbourhoods in Bristol and Glasgow, research shows that when people feel connected to their communities, they are far more likely to adapt their energy use, support others, and act collectively. Energy flexibility becomes not just a technical solution, but a shared social practice. The message is clear: building a resilient, fair, and sustainable energy system means designing with communities, not just for them. Because when people feel connected to each other and to a shared purpose, energy flexibility becomes a collective achievement. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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episode Design for Collectives — Mini Episode: Energy Is a Social Value artwork

Design for Collectives — Mini Episode: Energy Is a Social Value

In this mini episode of Design for Collectives, Sonja Oliveira, Associate Dean and Professor in Architecture and Sustainability Design Innovation at the University of Strathclyde, explores why energy use is shaped as much by social identity as by technology. While energy policy often focuses on smart devices, efficiency, and cost, this episode looks at the social forces behind everyday decisions. Drawing on Social Identity Theory and research into community energy behaviour, Sonja explains how belonging, trust, and shared norms influence what people see as responsible energy use. From neighbourhood solar projects to everyday household routines, energy practices are embedded in relationships, habits, and collective values. When people identify with their community and trust those around them — they are more likely to engage in energy transitions and adopt flexible behaviours. Designing effective energy systems means recognising the social reality of how people live, connect, and make decisions, not just how much energy they consume. Next time: People power; the real drivers of energy flexibility. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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