Your Pricing Is Killing Your Business

Your Podcast Isn't Generating Leads

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Jeremy has been involved in podcasting for 15 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, feature, and edify various business leaders. Jeremy has been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, and the Orlando Magic. He continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business. In this episode… Some business relationships seem to unlock opportunities effortlessly, while others stall despite effort. Building connections often feels transactional, but the most successful strategies are rooted in authenticity and value. Could the way you approach relationships be the missing link in growing your business? Dr. Jeremy Weisz, an expert in relationship strategy and business growth, explains that relationships are the foundation for profitable pipelines and sustainable success. He emphasizes the power of offering value first, building trust, and leveraging meaningful conversations instead of relying on cold outreach. Jeremy shares how consistent engagement with industry leaders and thoughtful networking can open doors to clients and partnerships that otherwise remain out of reach. By focusing on connection over immediate gain, businesses can create long-term opportunities and influence. In this episode of Owner's Profit Playbook, Pat Mancuso sits down with Dr. Jeremy Weisz, Co-founder of Rise25, to discuss turning conversations into growth opportunities. Jeremy highlights building deep relationships, leveraging podcasting for networking, and targeting key clients. He also touches on forming credibility in new industries and using conversations as marketing assets.

Your Pricing Is Killing Your Business

Janene Liston is the Founder of The Pricing Lady, a pricing strategy and advisory business that helps service-based companies replace guesswork with structure, confidence, and sustainable profit. With an engineering background, corporate pricing leadership, and certification in pricing, Janene works with owners who struggle to charge for the value they deliver. She helps clients uncover pricing blind spots, rethink discounting, communicate value clearly, and build businesses that pay them well. In this episode… Pricing decisions shape profitability long before business owners see the results in their financials. Delayed price changes, unnecessary discounts, and competitor-based pricing can quietly create profit leaks that compound over time. So how can owners replace uncertainty with a clearer way to set, explain, and stand behind their prices? The answer starts with building confidence through clarity, math, and value. Janene Liston, a pricing strategist, explains that many owners were never taught how to set prices, so they rely on guesswork, market averages, or fear-based decisions. Instead of leading with discounts, owners can examine scope creep, understand the true impact of price reductions, and learn how to communicate value in a way that makes pricing feel grounded rather than defensive. Janene also points out that companies with strong pricing discipline stay close to their customers, use financial insight, and revisit pricing before hidden leaks compound. In this episode of Owner's Profit Playbook, Pat Mancuso talks with Janene Liston, Founder of The Pricing Lady, about why pricing is one of the most overlooked profit leaks in business. Janene shares how owners can spot pricing problems, rethink discounting, and lead conversations from value. She also touches on scope creep, pricing confidence, and why the math matters.

Your Numbers Aren't the Problem

Rachel Wilson is the Fractional CFO at Satori Business Services, a financial services firm helping small businesses clean up their books, strengthen systems, and create accurate, useful financial statements. With more than 20 years of accounting experience, Rachel specializes in turning messy ledgers, broken processes, and disconnected data into clear financial insight. She helps owners understand what their numbers are really saying, spot profit leaks, manage labor costs, and build systems that support stronger decisions and future exits. In this episode… When a business feels stagnant, it's easy to blame the numbers: revenue, expenses, cash flow, or profit margins. But those figures are usually the result of deeper issues, from messy systems to inconsistent processes and decisions that never get measured. So what are your numbers really trying to tell you? Your numbers may be pointing to something behind the scenes that needs attention. Rachel Wilson brings expertise in accounting, financial cleanup, and operational efficiency to explain why messy books can hide profit leaks, duplicate work, poor labor decisions, and missed opportunities. Rachel points out that owners should understand key reports like the balance sheet, review financials regularly, and avoid getting stuck scrutinizing small expenses while bigger revenue, culture, and staffing issues go unchecked. Once the books are accurate and timely, business owners can make more educated decisions, measure the impact of new initiatives, and prepare the company for future growth or an exit. In this episode of Owner's Profit Playbook, Pat Mancuso chats with Rachel Wilson, Fractional CFO at Satori Business Services, about why your numbers aren't the real problem — your systems are. Rachel shares how clean books uncover profit leaks, why owners need exit-ready financials, and how labor and culture affect profitability. She also touches on fraud prevention, financial reports, and asking your accountant better questions.

Your CPA Isn't Saving You Money

Ashlee Hall and Mary Lundstedt are Founding Partners at Hall Lundstedt, a boutique tax law firm serving clients nationwide in complex tax controversy, IRS resolution, strategic tax planning, and advanced structuring. As tax attorneys, they work with business owners, investors, high earners, and families to address audits, examinations, appeals, tax-advantaged structures, entity and transaction planning, credits and incentives, and liquidity events. Ashlee brings advanced tax planning and resolution experience, and Mary adds more than 20 years of legal experience in taxation, business matters, and taxpayer advocacy. Together, they help clients navigate complex tax issues with clear, legally grounded strategies designed to reduce risk, protect wealth, and support stronger business and personal outcomes. In this episode… Taxes are one of the most overlooked places where business owners and high earners lose money, not because they are doing something wrong, but because they are often working from incomplete information. Filing a return may satisfy compliance requirements, but it does not automatically mean someone is planning ahead, reducing risk, or taking advantage of the strategies available to them. So what changes when tax planning becomes proactive instead of reactive? The answer begins with understanding that tax filing and tax strategy are not the same thing. Experienced tax attorneys Ashlee Hall and Mary Lundstedt explain how business owners, investors, and high earners can benefit from legal guidance that looks beyond year-end reporting to encompass long-term planning, IRS readiness, and defensible tax mitigation. Ashlee emphasizes the importance of starting early, documenting decisions in real time, and being cautious with strategies that sound too good to be true. Mary points out that many costly tax problems begin when people wait until there is already an IRS issue, an exit event, or a missed opportunity before seeking help. Together, their insights encourage listeners to ask better questions, involve the right professionals earlier, and treat tax planning as an ongoing part of wealth protection. In this episode of Owner's Profit Playbook, Pat Mancuso talks with Ashlee Hall and Mary Lundstedt, Founding Partners at Hall Lundstedt, about why a CPA alone may not be enough to save business owners and high earners money. Ashlee and Mary discuss how proactive planning creates stronger outcomes, why legal tax guidance matters before problems arise, and examine audit readiness, risky strategies, IRS disputes, and exit planning.

You Don't Need More Downloads — You Need This

John Corcoran is the Co-founder and CEO of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. He helps clients generate ROI through its done-for-you podcast service. Since 2012, John has hosted the Smart Business Revolution Podcast, interviewing hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. He is also a recovering attorney, an author, a former White House writer, and a speechwriter for the Governor of California. Over his career, John worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. In this episode… Many business owners launch podcasts hoping to build an audience, gain visibility, or create a steady stream of content. But the real opportunity often comes from something less obvious — using the podcast as a structured way to build meaningful business relationships. What's the result when the goal is not more downloads, but better conversations? The answer is that podcasting becomes a business development tool built around access, trust, and intentional connection. Strategic podcasting expert John Corcoran explains that the strongest podcasts are not driven by downloads or celebrity guests, but by conversations with clients, referral partners, strategic partners, and people worth knowing. Rather than obsessing over vanity metrics, owners should identify the right people to invite and leverage each episode to deepen relationships while creating valuable content. John also points out that consistency, thoughtful follow-up, and getting support with production systems can keep owners focused on the conversations that actually move the business forward. In this episode of Owner's Profit Playbook, Pat Mancuso chats with John Corcoran, Co-founder and CEO of Rise25, about why owners need stronger relationships, not more downloads. John explains how to choose the right guests, use outreach strategically, and turn conversations into long-term business value. He also touches on the Dream 200 approach and how AI can support thought leadership and repurposed content without losing the human connection.