Final entry: My big bets

The last word

You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.

Final entry: My big bets

As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.

Bonus entry 12: Distributing our content

After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.

Entry 38: Our updated content strategy

Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.

Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew

One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.