Digital trends in Utilities & Telecom: Our Research, Your Inspiration!

Telco Distribution Channels: What do customers prefer?

12 min · 5 de feb de 2024
Portada del episodio Telco Distribution Channels: What do customers prefer?

Descripción

Who prefers an online experience? Who chooses to visit an operator shop? The profile of who prefers which approach has shifted significantly over the past decade as demographics shifted, the digital online buying experience improved, and consumer motivations changed. Listen and learn more now!

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de Digital trends in Utilities & Telecom: Our Research, Your Inspiration!!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

7 episodios

episode Telcos Must Evolve Beyond Boomer Centric Business Models to stay relevant artwork

Telcos Must Evolve Beyond Boomer Centric Business Models to stay relevant

Who prefers an online experience when buying mobile services?  Who chooses to visit an operator shop? The preference for different approaches has shifted dramatically over the past decade, driven by changing demographics, enhanced digital buying experiences, and evolving consumer motivations. But while the digital landscape has evolved drastically, many telcos remain stubbornly anchored in the past, crafting offers and services that cater predominantly to Baby Boomers. This conservative approach leaves a gaping disconnect between what modern consumers expect, and what is available to them. We are three generations beyond Boomers, and it’s high time telcos truly cater to the needs of Millennials, Gen Z, and even Gen Alpha. Transforming the business model to meet the changing customer needs and making some bold choices is not an option anymore, it’s a necessity.

10 de sep de 202414 min