Latest in Digital Marketing & Ecommerce: News, Trends, Advertising, AI, Creative and the Zero-Click Internet

Kako da vas AI zavoli i prikazuje u rezultatima?

Predavanje s javnim, preciznim i konkretnim savjetima. Budie prisutni u svim AI alatima bez da razbijate glavu. Video istog možete pregledati na mojem YouTube kanalu [https://www.youtube.com/watch?v=i74f1bYO2oM]. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

eCommerce i praznici

Epizoda sastavljena od dva gostovanja u emisiji Hrvatskog radija - Dnevni ritam [https://radio.hrt.hr/slusaonica/dnevni-ritam]. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Latest in Digital Marketing & Ecommerce: News, Trends, Advertising, AI, Creative and the Zero-Click Internet

This episode kicks off our post-summer season with a deep dive into the most important updates across digital marketing and ecommerce as we head toward the 2025 holiday period and into 2026. We cover the major shifts shaping performance marketing today: * The rise of zero-click internet and social search * MER (Marketing Efficiency Ratio) vs. traditional attribution * Creative fatigue and how to manage it * Meta’s Andromeda algorithm and Advantage+ * Google’s Demand Gen, AI Search and Discover * TikTok’s continued influence and role in product trends * ROPO effect returning in force * Email, WhatsApp, SMS and owned data strategies * UGC, lookalikes, and how to leverage your community * EEAT and how generative AI is changing visibility * What brands must prioritize entering 2026 Whether you’re a marketer, eCommerce operator, founder, or simply curious about where digital is heading, this episode breaks down what’s happening, why it matters, and how to position your brand for the months ahead. Subscribe to Digital Economy 101 for more data-driven marketing guidance and actionable strategic insights. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Behind the Rankings: SEO, CRO & Strategy (part II)

Still working on your well-optimized digital presence with Arnout Hellemans [https://www.linkedin.com/in/arnouthellemans/] - an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics. After discussing some of the hottest topics on an operational scale, we now dive deep into the future of PPC, SEO, and CRO - what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Behind the Rankings: SEO, CRO & Strategy (part I)

How do technical SEO, UX, and content work together to impact visibility? And what can they do for your business? Arnout Hellemans [https://www.linkedin.com/in/arnouthellemans/]—an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics is here to help. We unpack the building blocks of a well-optimized digital presence, including: * What do user behavior signals mean for your rankings, and how to optimize for them? * The biggest mistakes companies make in conversion rate optimization. * The role of AI and search intent in shaping the modern marketing funnel. * Practical tips for improving site performance without overcomplicating the strategy.   Whether you’re a digital marketer, startup founder, or business owner trying to better understand the path from click to conversion, this episode is packed with actionable insights. And this is just part one. In our upcoming follow-up episode, Arnout and I will dive into the future of PPC, SEO, and CRO—what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.