Episode 380: Brand Built to Last Part 3/3 - Influencer Fatigue? Here's How to Overcome It

Episode 384: The Seven Stories that Sell FOR YOU!

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares insights into the seven essential stories that build authentic connections and drive sales, especially in the evolving landscape influenced by AI.  💡 Episode Highlights & Time Stamps: 0:44 Why Storytelling and Authenticity Matter in a Changing Social Media Landscape 1:55  AI's Role as an Editing Tool, Not a Content Creator 5:15 The Significance of Storytelling in Marketing, Inspired by Teaching 7th Graders 7:25 Overview of the Seven Stories that Sell  10:53 The Origin Story 12:01 Client and Belief Stories 14:42 Personal Experience and Resistance Stories 17:46 Mission and Evolution Stories 22:32 What’s Coming Next 📌 Resources & Links Mentioned: * Katy’s Substack: https://substack.com/@katywritescontent [https://substack.com/@katywritescontent]  * Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ [https://boards.com/a/NkqW1.9etKLQ] 👥 Connect with Katy: * Facebook: https://www.facebook.com/onefitfighter [https://www.facebook.com/onefitfighter]   * Instagram: @katywritescontent [https://www.instagram.com/katywritescontent] * Website: www.katyursta.com [http://www.katyursta.com] * Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise [https://services.katyursta.com/rerise] 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

Episode 383: Keynote Sneak Peek: You are Hard Wired for the (re)RISE

🎙️ Episode Summary:  Interested in Katy coming to your event? Contact info@katyursta.com [info@katyursta.com], and we will be in touch! In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a sneak peek of her keynote speaking presentation at a recent in-person event.  During her keynote presentation, she shares her powerful journey through cancer, personal setbacks, and how adopting a resilient mindset helped her turn challenges into opportunities for growth and service. 💡 Episode Highlights & Time Stamps: 0:44 Keynote Presentation Sneak Peek 2:57 Introduction: Embracing Vulnerability 6:59 The Messy Middle: Life’s Unexpected Turns 12:55 The Mile Marker Mindset: Small Steps to Big Goals 21:04 Re-Rise: Resetting Expectations and Finding Joy 28:35 Networking Opportunities and Keynote Services 📌 Resources & Links Mentioned: * Interested in Katy coming to your event? Contact info@katyursta.com [info@katyursta.com] * Katy’s Substack: https://substack.com/@katywritescontent [https://substack.com/@katywritescontent]  * Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ [https://boards.com/a/NkqW1.9etKLQ] 👥 Connect with Katy: * Facebook: https://www.facebook.com/onefitfighter [https://www.facebook.com/onefitfighter]   * Instagram: @katywritescontent [https://www.instagram.com/katywritescontent] * Website: www.katyursta.com [http://www.katyursta.com] * Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise [https://services.katyursta.com/rerise] 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

Episode 382: Responsible Storytelling: What We Can Learn from the Jesse Ridgway Controversy

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the ethics of storytelling on social media, emphasizing the importance of sharing helpful, hopeful, and healing stories. She reflects on her own experiences with vulnerability, responsibility, and the impact of stories on both creators and audiences. 💡 Episode Highlights & Time Stamps: 0:44 The Impact of Public Decisions on Personal Stories 5:36 The Ethics of Storytelling in the Digital Age 11:38 Navigating Vulnerability: Healing vs Hurting 16:08 The Responsibility of Storytellers 📌 Resources & Links Mentioned: * Katy’s Substack: https://substack.com/@katywritescontent [https://substack.com/@katywritescontent]  * Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ [https://boards.com/a/NkqW1.9etKLQ] 👥 Connect with Katy: * Facebook: https://www.facebook.com/onefitfighter [https://www.facebook.com/onefitfighter]   * Instagram: @katywritescontent [https://www.instagram.com/katywritescontent] * Website: www.katyursta.com [http://www.katyursta.com] * Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise [https://services.katyursta.com/rerise] 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

Episode 381: The Million Dollar Sales Strategy (Summer Edition)

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares her summer sales strategy, planning tips, and how to build a business aligned with personal values. She emphasizes intentional calendar design, targeted marketing themes, and the power of small, consistent actions to grow your direct sales business during summer. 💡 Episode Highlights & Time Stamps: 3:38 Embracing Summer and Business Strategy 5:55 Setting Goals with Life in Mind 10:50 Marketing Focus and Themes 12:12 The Add-to Cart Strategy 15:27 Intentional Recruitment Goals 18:56 Consistency, Small Wins, and the Little Book of Sales 21:47 Mentorship Opportunity 📌 Resources & Links Mentioned: * The Little Book of Sales: https://amzn.to/4dWmxIT [https://amzn.to/4dWmxIT]  * Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ [https://boards.com/a/NkqW1.9etKLQ] 👥 Connect with Katy: * Facebook: https://www.facebook.com/onefitfighter [https://www.facebook.com/onefitfighter]   * Instagram: @katywritescontent [https://www.instagram.com/katywritescontent] * Website: www.katyursta.com [http://www.katyursta.com] * Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise [https://services.katyursta.com/rerise] 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

Episode 380: Brand Built to Last Part 3/3 - Influencer Fatigue? Here's How to Overcome It

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta dives into the reality of influencer fatigue that is affecting content creators, direct sellers, and small business owners. She shares practical tips to maintain authenticity, build resilience, and create a sustainable brand amidst increasing platform competition and changing consumer behaviors. 💡 Episode Highlights & Time Stamps: 0:44 Introduction: Facing Influencer Fatigue 3:14 Recognizing Fatigue and Redefining Content Consistency 7:25 Practical Advice for Fatigued Content Creators 13:03 The Value of In-Person Events for Community Building 15:45 Building and Nurturing Your Email List as an Owned Platform 18:24 Building a Lasting Brand Through Real Connections and Authenticity 📌 Resources & Links Mentioned: * Influencer Fatigue Substack Article: https://substack.com/home/post/p-199219909 [https://substack.com/home/post/p-199219909]  * Interested in working with Katy 1:1? Fill out the Inquiry Form Here: https://boards.com/a/NkqW1.9etKLQ [https://boards.com/a/NkqW1.9etKLQ]   👥 Connect with Katy: * Facebook: https://www.facebook.com/onefitfighter [https://www.facebook.com/onefitfighter]   * Instagram: @katywritescontent [https://www.instagram.com/katywritescontent] * Website: www.katyursta.com [http://www.katyursta.com] * Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise [https://services.katyursta.com/rerise] 📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!