Direct Sales: the Other 99% Podcast

E120: Why Relying on Likes and Comments Is Killing Your Social Media Confidence

26 min · 5 de may de 2026
Portada del episodio E120: Why Relying on Likes and Comments Is Killing Your Social Media Confidence

Descripción

Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying your social media strategy. Takeaways * You do not need to be on every social media platform—focus on one or two where your ideal customer already spends time. * Likes and comments are not the best measure of success. Check your analytics like reach, saves, shares, and website clicks to see what’s really working. * Your ideal customer matters more than your product category. Just because “everyone eats” or “everyone needs skincare” doesn’t mean everyone is your buyer. * Choose platforms that match both your product and your personality. If you hate being on camera, blogging, voiceovers, or YouTube tutorials may be a better fit than TikTok dances. * Commit to a platform for at least 30 days before deciding if it works. Consistency and tracking results are key to knowing what’s actually helping your business grow. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare].   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube [https://www.youtube.com/@theother99podcast] Interested in being a guest? Share your story here [https://lisaduck.com/podcast-guest/] ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com [https://lisaduck.com/its-me-lisa/]  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com [https://susanlarimer.com/its-me-susan/] Watch Episode 106! [https://spotifycreators-web.app.link/e/PyRY5Gq0Q2b] Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

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128 episodios

episode E127: Your Intentional Life Part 2/5: What Are You Actually Building? artwork

E127: Your Intentional Life Part 2/5: What Are You Actually Building?

In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, your mission, your vision, and your values. Most of us in direct sales are so focused on chasing the next sale, the next recruit, or the next like that we never stop to ask why we're doing any of it. This episode gives you the space to actually think about that. We cover why we skip the why work, how reactive mode is draining your energy, and the three-to-five-year vision exercise from Susan's workbook that'll help you figure out exactly where you want to be — and whether the things on your plate are going to get you there. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare [https://lisaduck.com/cinchshare/] | Code: 99POD Connect with Lisa: lisaduck.com [https://lisaduck.com/its-me-lisa/] Connect with Susan: susanlarimer.com [https://susanlarimer.com/its-me-susan/] 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

23 de jun de 202614 min
episode E126: Your Intentional Life Part 1/5: You're Busy... But Is It Working? artwork

E126: Your Intentional Life Part 1/5: You're Busy... But Is It Working?

In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it's draining us. Susan shares the inspiration behind her new workbook to help women figure out what to say yes to, what to say no to, and how to do it without the guilt spiral that usually follows. We get into why direct sellers are especially prone to saying yes to everything, share our most expensive yeses (spoiler: one of them cost a whole career), and Susan walks you through the first exercise in her workbook — the Life Inventory. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare [https://lisaduck.com/cinchshare/] | Code: 99POD Connect with Lisa: lisaduck.com [https://lisaduck.com/its-me-lisa/] Connect with Susan: susanlarimer.com [https://susanlarimer.com/its-me-susan/] 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. We only recommend tools that we use and trust.

16 de jun de 202621 min
episode E125: Instagram Secrets, Substack & Selling from the Soul with Sue B. Zimmerman artwork

E125: Instagram Secrets, Substack & Selling from the Soul with Sue B. Zimmerman

Lisa and Susan sit down with Sue B. Zimmerman [https://www.instagram.com/suebzimmerman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood [https://substack.com/@suebzimmerman?r=2wb5tr&utm_medium=ios&utm_source=profile], and why she's more energized about her business now than ever. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare [https://lisaduck.com/cinchshare] 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit: French Morning Music by CreatorMix.com ⚠️ Some links are affiliate links. I may earn a small commission at no extra cost to you. Educational purposes only.

9 de jun de 202630 min
episode E124: How to Host an Online Party on Your Website Instead of Facebook artwork

E124: How to Host an Online Party on Your Website Instead of Facebook

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up. Sponsored by CinchShare — try FREE for 30 days 👉 https://lisaduck.com/cinchshare/ [https://lisaduck.com/cinchshare/] 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

2 de jun de 202633 min
episode E123: Top 10 Blogs Every Direct Seller & Small Business Owner Needs on Their Website artwork

E123: Top 10 Blogs Every Direct Seller & Small Business Owner Needs on Their Website

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how. Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

26 de may de 202628 min