Direct Sales: the Other 99% Podcast
Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying your social media strategy. Takeaways * You do not need to be on every social media platform—focus on one or two where your ideal customer already spends time. * Likes and comments are not the best measure of success. Check your analytics like reach, saves, shares, and website clicks to see what’s really working. * Your ideal customer matters more than your product category. Just because “everyone eats” or “everyone needs skincare” doesn’t mean everyone is your buyer. * Choose platforms that match both your product and your personality. If you hate being on camera, blogging, voiceovers, or YouTube tutorials may be a better fit than TikTok dances. * Commit to a platform for at least 30 days before deciding if it works. Consistency and tracking results are key to knowing what’s actually helping your business grow. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare]. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube [https://www.youtube.com/@theother99podcast] Interested in being a guest? Share your story here [https://lisaduck.com/podcast-guest/] ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com [https://lisaduck.com/its-me-lisa/] ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com [https://susanlarimer.com/its-me-susan/] Watch Episode 106! [https://spotifycreators-web.app.link/e/PyRY5Gq0Q2b] Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
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